UnityRetain

Plug-and-play Unity analytics for effortless player retention tracking.

Score: 7.7/10FranceMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small gaming businesses lack user-friendly analytics tools to track player retention and churn in Unity-based games.

Solution

UnityRetain provides a simple Unity plugin that auto-tracks key events like logins, sessions, and purchases, feeding data into an intuitive dashboard. Indie devs get instant retention cohorts, churn rates, and funnels without coding complex analytics. Scale your game with actionable insights in minutes.

Target Audience

Small gaming businesses and indie developers building Unity-based games

Differentiator

Dead-simple Unity plugin integration with zero-config setup, tailored exclusively for small Unity studios unlike bloated enterprise tools.

Brand Voice

friendly

Features

Unity Plugin SDK

must-have20h

One-click install Unity package to track sessions, logins, levels, and purchases.

Retention Dashboard

must-have25h

Visual cohorts showing day 1/7/30 retention with drill-down.

Churn Analysis

must-have20h

Predictive churn scores and reasons based on player behavior.

Custom Events

must-have15h

Track up to 50 custom events per game with filtering.

Export Reports

must-have10h

CSV/PDF exports of metrics for sharing.

Real-time Metrics

nice-to-have12h

Live player count and session updates.

A/B Test Tracking

nice-to-have15h

Basic experiment setup and results.

Email Alerts

nice-to-have10h

Notifications for retention drops.

Total Build Time: 127 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

games

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
unity_project_idtextYes

Relationships:

  • β€’ user_id references users(id)

player_events

ColumnTypeNullable
iduuidNo
game_iduuidNo
player_idtextNo
event_typetextNo
timestamptimestampNo

Relationships:

  • β€’ game_id references games(id)

retention_metrics

ColumnTypeNullable
iduuidNo
game_iduuidNo
datetimestampNo
d1_retentionintYes
churn_rateintYes

Relationships:

  • β€’ game_id references games(id)

API Endpoints

POST
/api/games

Create new game

πŸ”’ Auth Required
POST
/api/games/:id/events

Ingest player events from Unity

πŸ”’ Auth Required
GET
/api/games/:id/retention

Fetch retention data

πŸ”’ Auth Required
GET
/api/games/:id/churn

Get churn metrics

πŸ”’ Auth Required
GET
/api/users/me

User profile

πŸ”’ Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + Recharts
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Unity WebGL SDK for eventsCron jobs for metrics aggregation

Build Timeline

Week 1: Core setup & auth

40h
  • βœ“ Project scaffold
  • βœ“ Auth & user model
  • βœ“ Basic landing

Week 2: DB & API basics

45h
  • βœ“ Schemas
  • βœ“ Game CRUD APIs
  • βœ“ Event ingestion

Week 3: Dashboard MVP

50h
  • βœ“ Retention charts
  • βœ“ Churn view
  • βœ“ Unity plugin prototype

Week 4: Polish & payments

40h
  • βœ“ Exports
  • βœ“ Stripe integration
  • βœ“ Onboarding flow

Week 5: Nice-to-haves & testing

35h
  • βœ“ Real-time
  • βœ“ Alerts
  • βœ“ E2E tests

Week 6: Launch prep

20h
  • βœ“ SEO
  • βœ“ Analytics
  • βœ“ Docs
Total Timeline: 6 weeks β€’ 250 hours

Pricing Tiers

Free

$0/mo

No custom events

  • βœ“1 game
  • βœ“Basic retention
  • βœ“10k events/mo

Starter

$25/mo

50 custom events

  • βœ“Unlimited games
  • βœ“Full retention/churn
  • βœ“100k events/mo
  • βœ“Exports

Pro

$99/mo

Unlimited

  • βœ“All Starter
  • βœ“Real-time
  • βœ“Alerts
  • βœ“Priority support
  • βœ“1M events/mo

Revenue Projections

MonthUsersConversionMRRARR
Month 12003%$150$1,800
Month 61,2008%$2,400$28,800

Unit Economics

$40
CAC
$500
LTV
6%
Churn
92%
Margin
LTV:CAC Ratio: 12.5xExcellent!

Landing Page Copy

Track Unity Player Retention Without the Headache

Instant setup with our Unity plugin – see churn, cohorts, and win back players fast.

Feature Highlights

βœ“1-click Unity integration
βœ“Retention cohorts in seconds
βœ“Churn predictions
βœ“Custom event tracking
βœ“Export-ready reports

Social Proof (Placeholders)

"'Transformed our retention game!' – Indie Dev"
"'Easiest analytics ever.' – Solo Maker"

First Three Customers

Post in Unity forums and r/Unity3D with a free beta invite; DM 10 indie devs from itch.io top Unity games; Share MVP demo on Twitter indie game threads targeting recent releases.

Launch Channels

Product Huntr/Unity3Dr/gamedevIndieHackersTwitter #gamedev

SEO Keywords

unity retention analyticsunity churn trackingunity game player analyticsindie unity dashboardunity cohort analysis

Competitive Analysis

Unity Analytics

unity.com/analytics
Free
Strength

Built-in Unity

Weakness

Overly complex UI for small teams

Our Advantage

Simpler dashboard + plugin ease

GameAnalytics

gameanalytics.com
Freemium
Strength

Multi-platform

Weakness

Steep setup for Unity newbies

Our Advantage

Unity-only focus with zero-config

🏰 Moat Strategy

Proprietary Unity plugin creates switching costs; aggregated anonymized data for benchmarks.

⏰ Why Now?

Unity's indie boom post-2023 layoffs; devs need affordable tools amid rising player acquisition costs.

Risks & Mitigation

technicalmedium severity

Unity plugin compatibility issues

Mitigation

Test on LTS versions; open beta

markethigh severity

Low adoption by indies

Mitigation

Free tier + forum outreach

executionlow severity

Data processing delays

Mitigation

Supabase cron jobs

Validation Roadmap

pre-build7 days

Interview 10 Unity devs on Discord

Success: 5+ confirm pain & WOYLP

mvp14 days

Beta with 20 users

Success: 50% retention week 2

launch3 days

PH launch

Success: 500 signups

Pivot Options

  • β†’General web game analytics
  • β†’Unity monetization tracker
  • β†’Mobile-only Unity focus

Quick Stats

Build Time
250h
Target MRR (6 mo)
$3,000
Market Size
$50.0M
Features
8
Database Tables
4
API Endpoints
5
UnityRetain - Complete Startup Blueprint | Startup Tribunal | StartupTribunal