Manage team benefits at flat $25/mo—enrollments, tracking, no per-head fees.
Small business owners face unaffordable per-employee pricing from HR software like Gusto and BambooHR, crippling payroll and benefits management as teams scale to 5-10 people.
BenefitsBuddy provides a portal for employees to select benefits like health, dental, 401k from pre-vetted plans. Admins track elections, compliance docs, and reminders without per-employee costs. Perfect for 5-10 person teams ditching BambooHR pricing traps.
Small business owners with teams growing to 5-10 employees
Benefits-only admin hub with affiliate partnerships for quotes, flat fee forever.
supportive
Curated benefits plans with quotes.
Self-serve portal for benefit elections.
Overview of enrollments and costs.
Generate ACA/ERISA forms.
Auto-emails for open enrollment.
Estimate monthly benefits spend.
Upload company-specific benefits.
Sync with carriers.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| enrollment_open | bool | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| company_id | uuid | No |
| text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| employee_id | uuid | No |
| plan_id | uuid | No |
| status | text | No |
Relationships:
/api/companiesCreate company
/api/plansList available plans
/api/enrollmentsSubmit enrollment
/api/reports/complianceGenerate reports
No reports
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 150 | 3% | $112 | $1,344 |
| Month 6 | 1,200 | 7% | $2,100 | $25,200 |
$25 flat for your growing team—enroll, track, comply effortlessly.
Email list from small biz directories, offer beta access. Post in HR Facebook groups for 'benefits tool testers'. Cold outreach to 50 LinkedIn profiles matching 'owner 5-10 employees'.
Full HR suite
Benefits add-ons pricey
Benefits specialized, flat rate
Affiliate revenue from plans + data on small biz benefits trends.
Rising healthcare costs pushing small biz to efficient admin.
Carrier partnerships slow
Start with generic plans
Low adoption
Free tier + SEO
Success: 70% want flat pricing
Success: Complete enrollments
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