Onboardly

Automated onboarding sequences that stick

Score: 7.9/10FranceHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

SaaS freelancers suffer high customer churn rates due to their inability to provide ongoing support single-handedly.

Solution

Onboardly builds interactive onboarding flows for your SaaS users, tracking completion and sending reminders to boost activation rates. Freelancers create flows in a drag-drop editor and embed them, cutting churn from poor onboarding by 40%. Built-in Aha! moments ensure users love your product from day one.

Target Audience

Solo freelancers developing or selling SaaS products

Differentiator

Onboarding templates optimized for common solo SaaS patterns like auth, payments, first value.

Brand Voice

professional

Features

Drag-Drop Flow Builder

must-have15h

Visual editor for onboarding sequences.

Embeddable Flows

must-have10h

JS snippet for your app with analytics.

Completion Tracking

must-have12h

Real-time user progress dashboard.

Reminder Automations

must-have8h

Email/SMS nudges for stalled users.

Aha! Moment Templates

must-have10h

Pre-built flows for key activations.

Segmentation Rules

nice-to-have10h

Personalize flows by user source.

Export to Video

nice-to-have8h

Turn flows into Loom-like videos.

Zapier Integration

nice-to-have12h

Trigger external actions on completion.

Total Build Time: 85 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

flows

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
json_configtextNo
embed_codetextNo

Relationships:

  • user_id references users(id)

user_progress

ColumnTypeNullable
iduuidNo
flow_iduuidNo
customer_idtextNo
stepintNo
completedboolNo
updated_attimestampNo

Relationships:

  • flow_id references flows(id)

reminders

ColumnTypeNullable
iduuidNo
progress_iduuidNo
sentboolNo

Relationships:

  • progress_id references user_progress(id)

API Endpoints

POST
/api/progress-update

Update user step completion

GET
/api/dashboard

Fetch flow analytics

🔒 Auth Required
POST
/api/create-flow

Save new flow config

🔒 Auth Required
POST
/api/reminders

Trigger reminders

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + React Flow
Backend
Next.js API + Supabase
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend emailsTwilio SMS

Build Timeline

Week 1: Builder UI

22h
  • Drag-drop editor
  • Templates

Week 2: Embed and tracking

25h
  • JS snippet
  • Progress API

Week 3: Dashboard

20h
  • Analytics charts
  • Completion metrics

Week 4: Reminders

18h
  • Email/SMS
  • Rules

Week 5: Polish

15h
  • Tests
  • Mobile responsive

Week 6: Launch

12h
  • Payments
  • SEO

Week 7: Feedback iter

10h
  • Nice-to-haves

Week 8: Scale prep

8h
  • Rate limits
Total Timeline: 8 weeks • 160 hours

Pricing Tiers

Free

$0/mo

No reminders

  • 3 flows
  • Basic tracking
  • 100 users/mo

Pro

$25/mo

Standard templates

  • Unlimited flows
  • Reminders
  • Unlimited users

Enterprise

$89/mo

Unlimited

  • All Pro + Custom templates
  • SMS
  • Zapier

Revenue Projections

MonthUsersConversionMRRARR
Month 1606%$90$1,080
Month 660011%$1,650$19,800

Unit Economics

$18
CAC
$350
LTV
4%
Churn
88%
Margin
LTV:CAC Ratio: 19.4xExcellent!

Landing Page Copy

40% Less Churn with Perfect Onboarding

Drag-drop interactive flows that guide users to their first 'wow' moment.

Feature Highlights

Templates ready
Real-time tracking
Auto-reminders
Embed anywhere

Social Proof (Placeholders)

"'Activation doubled!' - SaaS Solo"
"'Easy wins.' - Maker"

First Three Customers

Run Twitter poll on onboarding pains, DM respondents with free access, showcase in r/SaaSRefounders thread.

Launch Channels

Product Huntr/SaaSTwitter #SaaSIndie Hackers

SEO Keywords

saas onboarding automationinteractive onboarding flowsreduce saas churn onboarding

Competitive Analysis

Userpilot

userpilot.com
$249+/mo
Strength

Advanced tours

Weakness

High cost

Our Advantage

Solo pricing, templates

$300+/mo
Strength

No-code

Weakness

Enterprise focus

Our Advantage

Freelancer optimized

🏰 Moat Strategy

Speed to value with pre-built templates + data on high-activation flows.

⏰ Why Now?

User retention key in competitive AI/SaaS space; no-code onboarding demand up.

Risks & Mitigation

technicalmedium severity

Embed conflicts

Mitigation

Shadow DOM

marketlow severity

Onboarding not top pain

Mitigation

Validate via surveys

executionmedium severity

Editor complexity

Mitigation

Start with templates

Validation Roadmap

pre-build4 days

Template mockups

Success: 4/10 would use

mvp21 days

3 template betas

Success: 80% completion

launch7 days

PH launch

Success: 200 signups

growth30 days

Template marketplace

Success: 10% paid upgrade

Pivot Options

  • Pure tour builder
  • Customer portal
  • Activation analytics

Quick Stats

Build Time
160h
Target MRR (6 mo)
$1,650
Market Size
$600.0M
Features
8
Database Tables
4
API Endpoints
4