WellnessTier

Tiered subscription engine for telehealth platforms to upsell group check-ins to remote teams.

Score: 6.4/10UKMedium Build
Brand Colors

The Opportunity

Problem

Indie makers struggle to monetize telehealth platforms for remote worker check-ins because users demand free tools amid economic pressures.

Solution

WellnessTier lets indie makers offer B2B group subscriptions for remote worker check-ins, charging companies instead of individuals. Automated invites and compliance reporting handle the rest. Bypasses free user demands by targeting employer-paid wellness budgets.

Target Audience

Indie makers (solo developers or small teams) creating telehealth platforms for remote workers

Differentiator

B2B-focused with HR integration for 3x faster sales cycles in remote work era.

Brand Voice

supportive

Features

Group Subscription

must-have12h

Create team plans for companies.

HR Invite Portal

must-have15h

Bulk add employees for check-ins.

Compliance Reports

must-have10h

Export wellness participation data.

Team Dashboard

must-have12h

Makers manage multiple groups.

Usage Billing

must-have10h

Auto-charge based on active users.

Slack Integration

nice-to-have8h

Reminders via Slack for teams.

Custom Contracts

nice-to-have10h

PDF generation for enterprise.

Churn Alerts

nice-to-have12h

Predict and prevent drop-offs.

API for Platforms

future20h

Deep telehealth sync.

Mobile App

future30h

Team check-in app.

Total Build Time: 139 hours

Database Schema

makers

ColumnTypeNullable
iduuidNo
emailtextNo
stripe_idtextYes
created_attimestampNo

Relationships:

  • one-to-many with groups

companies

ColumnTypeNullable
iduuidNo
maker_iduuidNo
nametextNo
employee_countintNo

Relationships:

  • foreign key to makers(id)
  • one-to-many with employees

employees

ColumnTypeNullable
iduuidNo
company_iduuidNo
emailtextNo
checkinsintNo

Relationships:

  • foreign key to companies(id)

invoices

ColumnTypeNullable
iduuidNo
company_iduuidNo
amountintNo
statustextNo

Relationships:

  • foreign key to companies(id)

API Endpoints

POST
/api/groups

Create group tier

🔒 Auth Required
POST
/api/companies/:id/invite

Bulk employee invites

🔒 Auth Required
GET
/api/reports/:id

Compliance export

🔒 Auth Required
POST
/api/invoices

Generate billing

🔒 Auth Required
POST
/api/checkin/log

Log employee session

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend (emails)Slack API

Build Timeline

Week 1: Setup and auth

20h
  • Auth
  • Maker dashboard

Week 2: Group management

25h
  • Company/employee models
  • Invite portal

Week 3: Billing and reports

25h
  • Usage calc
  • Invoices
  • Exports

Week 4: Integrations

20h
  • Slack
  • Check-in logging

Week 5: UI polish

15h
  • Responsive design
  • Landing
Total Timeline: 5 weeks • 130 hours

Pricing Tiers

Free

$0/mo

50 employees

  • 1 group
  • Basic reports

Pro

$15/mo

500 employees

  • Unlimited groups
  • Slack integration
  • Churn alerts

Enterprise

$79/mo

None

  • Unlimited
  • Custom contracts
  • API

Revenue Projections

MonthUsersConversionMRRARR
Month 1307%$32$384
Month 630010%$450$5,400

Unit Economics

$40
CAC
$500
LTV
3%
Churn
90%
Margin
LTV:CAC Ratio: 12.5xExcellent!

Landing Page Copy

Sell Group Telehealth to Remote Teams, Not Individuals

Empower your platform with B2B tiers – employers pay for employee wellness check-ins.

Feature Highlights

HR portals
Auto-billing
Compliance reports
Team invites

Social Proof (Placeholders)

"'Closed first company deal in a week.' - Indie Builder"
"'Perfect for our remote HR tools.' - Dev Team"

First Three Customers

Target remote-first companies on LinkedIn and r/remotework. Offer free setup to 5 indie telehealth makers via Twitter DMs. Use their testimonials for momentum.

Launch Channels

Product Huntr/remoteworkLinkedInIndie Hackers

SEO Keywords

group telehealth subscriptionsremote team wellness billingB2B check-in platformemployer paid telehealth

Competitive Analysis

Enterprise only
Strength

Corporate wellness

Weakness

Not for indies

Our Advantage

Indie maker embeddable tiers

Wellable

wellable.co
$5/user
Strength

Full platform

Weakness

No white-label

Our Advantage

Lightweight for telehealth add-on

🏰 Moat Strategy

Data on group retention creates sticky employer networks.

⏰ Why Now?

HR wellness mandates rise with remote fatigue; indies need B2B pivot from consumer freebies.

Risks & Mitigation

marketmedium severity

Slow B2B sales

Mitigation

Free trials + maker affiliates

legalhigh severity

GDPR for employee data

Mitigation

Anonymized reporting only

technicallow severity

Scalable billing

Mitigation

Stripe metering

Validation Roadmap

pre-build10 days

Talk to HR managers

Success: 3 LOIs

mvp14 days

Single group prototype

Success: 1 paid company

launch5 days

Maker beta

Success: 20 groups

growth30 days

Partner with HR tools

Success: 10% MoM growth

Pivot Options

  • Consumer bundles
  • Pure HR reporting
  • Mental health focus

Quick Stats

Build Time
130h
Target MRR (6 mo)
$1,500
Market Size
$1200.0M
Features
10
Database Tables
4
API Endpoints
5