Interactive USSD menus for instant Malian retail orders
Malian retailers cannot fulfill customer demand for online ordering platforms due to severely limited internet access at only 25%.
Retailers build USSD menus (dial *123#) for catalog browsing/orders offline-managed. Customers navigate menus on any phone, orders notify retailer via SMS. Dashboard syncs when connected for analytics.
Retailers operating in Mali with limited or no reliable internet access
USSD menus—no typing, guided experience beats raw SMS; exclusive African telco integrations
professional
Drag-drop web builder for menu trees
USSD sessions create orders, SMS to retailer
Retailer confirms via SMS/reply
SMS low-stock warnings
Track menu drop-offs
French/Bambara menus
USSD discounts
Print USSD QR for shops
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| ussd_code | text | No |
| phone | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| structure | text | No |
| products | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| phone | text | No |
| order_data | text | Yes |
| ended_at | timestamp | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| menu_id | uuid | No |
| name | text | No |
| stock | int | No |
Relationships:
/api/ussdHandle USSD callbacks
/api/menusUpdate menu structure
/api/sessionsList recent orders
/api/productsAdd to menu
No analytics
5k sessions
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 15 | 15% | $67.5 | $810 |
| Month 6 | 120 | 22% | $792 | $9,504 |
Dial to shop—no apps, no internet. Build menus in minutes.
Partner with Orange Mali resellers, demo USSD prototype in WhatsApp video to 20 contacts from LinkedIn Mali business groups.
Reliable infra
No retail-specific tools
Turnkey ordering + dashboard
Custom USSD integrations + menu data moat
Telcos pushing USSD 2.0, rising mobile commerce in West Africa
Telco approval delays
Twilio global fallback
Complex menus
Templates
USSD fees
Retailer passes to customer
Success: 10 test orders
Success: 50% repeat
Success: 1 intro
Other validated startup ideas you might find interesting
AI-powered lead finder for indie POS founders to discover high-intent small retailers
Plug-and-play email sequences that book POS demos for solo founders
SEO + landing page kit to attract small retailers to your POS SaaS
Automate real-time inventory sync across multiple suppliers for solo ecommerce pros.
Smartly merge & sync CSV inventories from any supplier – no APIs needed.
Predictive alerts & simple sync to prevent stockouts for solo multi-supplier stores.