DevOutreach

Automate leads for game devs – pitches land gigs during dry spells.

Score: 7.6/10AustraliaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Freelance game developers endure months-long dry spells between projects in the unstable gaming gig economy, causing severe income gaps.

Solution

DevOutreach scans your portfolio, crafts personalized pitches, and auto-emails studios/indies needing your skills when dry spells hit. Set triggers like 'no gigs 2 weeks' for campaigns; track opens, replies, and conversions in a CRM-like dashboard. Focuses on high-response templates proven for game dev niches.

Target Audience

Freelance game developers dependent on gig work in the gaming industry

Differentiator

Dry spell-triggered campaigns with game-specific pitch templates (e.g., 'Unity multiplayer expert available now').

Brand Voice

edgy

Features

Portfolio Importer

must-have12h

Pull from GitHub/ArtStation, auto-generate pitches.

Campaign Builder

must-have15h

Drag-drop templates for skills like 'procedural gen' or 'VR optimization'.

Dry Spell Triggers

must-have18h

Auto-launch outreach after X days idle (integrates calendar).

Lead Tracker

must-have14h

CRM view of sent emails, replies, bookings.

Studio Database

must-have10h

Curated 10k+ game studios with emails, scraped ethically.

A/B Testing

must-have12h

Test pitch variants for open rates.

Follow-up Automation

nice-to-have8h

Auto-send reminders after 5 days.

Analytics Reports

nice-to-have7h

Conversion funnels, ROI per campaign.

Email Warmup

nice-to-have6h

Gradual sending to avoid spam.

Total Build Time: 102 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
portfolio_urltextYes
triggersjsonbYes
created_attimestampNo

Relationships:

  • β€’ one-to-many with campaigns, leads

campaigns

ColumnTypeNullable
iduuidNo
user_iduuidNo
templatetextNo
statustextNo
sent_countintNo

Relationships:

  • β€’ foreign key to users(user_id), one-to-many with sends

leads

ColumnTypeNullable
iduuidNo
campaign_iduuidNo
studio_emailtextNo
statustextNo
response_attimestampYes

Relationships:

  • β€’ foreign key to campaigns(campaign_id)

studios

ColumnTypeNullable
iduuidNo
nametextNo
emailtextNo
skills_neededjsonbYes

API Endpoints

POST
/api/campaigns

Create and launch campaign

πŸ”’ Auth Required
GET
/api/leads

Fetch leads with status

πŸ”’ Auth Required
GET
/api/studios

Search studio database

πŸ”’ Auth Required
PUT
/api/triggers

Update dry spell settings

πŸ”’ Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend for emailCron for triggers

Build Timeline

Week 1: Auth & portfolio

28h
  • βœ“ Signup
  • βœ“ Import tools

Week 2: Campaigns & templates

35h
  • βœ“ Builder UI
  • βœ“ Email sending

Week 3: Triggers & tracking

38h
  • βœ“ Automation logic
  • βœ“ Lead dashboard

Week 4: Database & analytics

30h
  • βœ“ Studio seed
  • βœ“ Metrics

Week 5: Polish & payments

25h
  • βœ“ A/B tests
  • βœ“ Subscriptions
Total Timeline: 5 weeks β€’ 166 hours

Pricing Tiers

Free

$0/mo

No triggers

  • βœ“50 emails/mo
  • βœ“Basic templates

Pro

$25/mo
  • βœ“500 emails/mo
  • βœ“Triggers
  • βœ“A/B testing

Growth

$79/mo
  • βœ“Unlimited emails
  • βœ“Custom templates
  • βœ“Priority support

Revenue Projections

MonthUsersConversionMRRARR
Month 12001.5%$75$900
Month 61,5003.5%$1,313$15,750

Unit Economics

$12
CAC
$350
LTV
6%
Churn
88%
Margin
LTV:CAC Ratio: 29.2xExcellent!

Landing Page Copy

Hunt Gigs While You Sleep

Auto-pitch studios when dry spells hit – land work effortlessly.

Feature Highlights

βœ“Dry spell auto-triggers
βœ“Game studio database
βœ“Proven pitch templates
βœ“Lead CRM built-in

Social Proof (Placeholders)

"'Booked $5k gig from one campaign.' – Pixel artist"
"'Replies doubled.' – Senior dev"

First Three Customers

Run Twitter poll in #gamedev on outreach pains, DM respondents for beta; free Pro to top r/gamedev posters seeking work; seed with personal network devs.

Launch Channels

Product Huntr/gamedevTwitter #indiedevHacker NewsGameDev.net

SEO Keywords

game dev lead generationfreelance game outreach toolcold email game studiosdev portfolio pitcher

Competitive Analysis

Instantly.ai

instantly.ai
$37+
Strength

Email automation

Weakness

Generic, no game focus

Our Advantage

Niche triggers + templates

Woodpecker

woodpecker.co
$40+
Strength

Follow-ups

Weakness

No studio db or triggers

Our Advantage

Game-specific everything

🏰 Moat Strategy

Curated game studio database + improving pitch data from users.

⏰ Why Now?

Email outreach surge with remote hiring; tools like this underserved in gaming.

Risks & Mitigation

legalmedium severity

Spam complaints

Mitigation

Warmup + opt-out compliance

technicallow severity

Email deliverability

Mitigation

Resend + monitoring

Validation Roadmap

pre-build7 days

Test manual pitches on 20 devs

Success: 25% response rate

mvp14 days

Beta campaigns for 30 users

Success: 15% conv to gigs

Pivot Options

  • β†’General freelancer outreach
  • β†’Studio inbound leads
  • β†’Portfolio hosting

Quick Stats

Build Time
166h
Target MRR (6 mo)
$1,300
Market Size
$200.0M
Features
9
Database Tables
4
API Endpoints
4
DevOutreach - Complete Startup Blueprint | Startup Tribunal