RoamCust

Mobile-first CRM that lets retail hustlers manage customers from their phone, anywhere.

Score: 7.6/10FranceMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

On-the-go retail entrepreneurs struggle to manage customers effectively due to non-mobile-friendly customer management software.

Solution

RoamCust provides a fully responsive PWA for adding, tracking, and engaging customers on the spot with offline sync. Retailers can scan IDs or QR codes to log visits, notes, and loyalty points instantly. Data syncs seamlessly when back online, eliminating desktop dependency.

Target Audience

On-the-go small retail business owners and entrepreneurs

Differentiator

Offline-first PWA with QR scanning built for pop-up markets and street vendors.

Brand Voice

friendly

Features

Quick Customer Add

must-have8h

Scan QR or manual entry to add customers with photo/notes

Offline Sync

must-have12h

Store data locally and sync when online

Loyalty Tracker

must-have10h

Award and redeem points per customer

Customer Search

must-have6h

Fuzzy search by name/phone/location

Visit History

must-have8h

Timeline of interactions per customer

SMS Reminders

nice-to-have10h

Send bulk or targeted SMS

Analytics Dashboard

nice-to-have12h

Repeat customer rates and top spenders

Export Reports

nice-to-have6h

CSV/PDF customer exports

Total Build Time: 72 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
business_nametextNo

Relationships:

  • one-to-many with customers

customers

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
phonetextYes
loyalty_pointsintNo

Relationships:

  • belongs to users
  • one-to-many with visits

visits

ColumnTypeNullable
iduuidNo
customer_iduuidNo
notestextYes
timestamptimestampNo

Relationships:

  • belongs to customers

API Endpoints

POST
/api/customers

Create new customer

🔒 Auth Required
GET
/api/customers/:id

Get customer details

🔒 Auth Required
POST
/api/visits

Log visit

🔒 Auth Required
GET
/api/customers/search

Fuzzy search customers

🔒 Auth Required
POST
/api/sync-offline

Sync local data

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + PWA
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Zxing for QR scanningDexie.js for offline

Build Timeline

Week 1: Core auth and DB setup

20h
  • Supabase project
  • User signup/login
  • Basic dashboard

Week 2: Customer CRUD

25h
  • Add/search customers
  • QR scanner

Week 3: Offline sync and visits

25h
  • PWA install
  • Local storage sync
  • Visit logging

Week 4: Loyalty + payments

20h
  • Points system
  • Stripe integration
  • Pricing tiers

Week 5: Polish and nice-to-haves

15h
  • SMS via Twilio
  • Analytics charts

Week 6: Landing + launch

10h
  • SEO landing page
  • PH submission prep
Total Timeline: 6 weeks • 125 hours

Pricing Tiers

Free

$0/mo

No SMS, 1 location

  • 100 customers
  • Basic sync
  • Loyalty tracking

Pro

$25/mo

5 locations

  • Unlimited customers
  • SMS reminders
  • Analytics

Enterprise

$99/mo

Unlimited

  • All Pro + API access
  • Priority support
  • Custom branding

Revenue Projections

MonthUsersConversionMRRARR
Month 1505%$63$756
Month 630010%$750$9,000

Unit Economics

$40
CAC
$600
LTV
5%
Churn
85%
Margin
LTV:CAC Ratio: 15.0xExcellent!

Landing Page Copy

Ditch the Laptop: Manage Customers from Your Phone

RoamCust is the offline-ready CRM for pop-up shops and mobile retailers.

Feature Highlights

QR Fast-Add
Offline Everywhere
Loyalty Magic
SMS Blasts
Easy Analytics

Social Proof (Placeholders)

"'Saved my market day!' - Street Vendor Pro"
"'Finally mobile CRM that works.' - Pop-up Owner"

First Three Customers

Post in r/smallbusiness and Facebook groups for street vendors/markets offering free Pro access for feedback. DM 20 pop-up shop owners on Instagram with demo video. Attend local flea market and sign up vendors on-site.

Launch Channels

Product Huntr/SaaSr/smallbusinessIndie HackersTwitter #microSaaS

SEO Keywords

mobile CRM for retailoffline customer management apppop-up shop CRMstreet vendor customer trackerretail loyalty app mobile

Competitive Analysis

Free hardware, transaction fees
Strength

POS integration

Weakness

CRM not mobile-optimized for non-POS use

Our Advantage

Pure mobile CRM with offline, no hardware needed

HubSpot CRM

hubspot.com
Free basic, $20+/mo pro
Strength

Robust features

Weakness

Desktop-heavy, poor mobile UX

Our Advantage

Built-for-mobile PWA with retail specifics

🏰 Moat Strategy

Data network effects from aggregated anon retail insights for benchmarks.

⏰ Why Now?

Rise of pop-ups and mobile markets post-pandemic, with PWAs now mature for offline apps.

Risks & Mitigation

technicalmedium severity

Offline sync conflicts

Mitigation

Use IndexedDB with conflict resolution timestamps

marketlow severity

Low adoption by tech-averse owners

Mitigation

Video tutorials and on-site demos

Validation Roadmap

pre-build7 days

Interview 10 market vendors

Success: 6/10 confirm pain and WOY

mvp14 days

Beta with 5 users

Success: 80% retention week 1

Pivot Options

  • Add POS integration
  • Focus on food trucks only
  • B2B white-label for markets

Quick Stats

Build Time
125h
Target MRR (6 mo)
$750
Market Size
$5000.0M
Features
8
Database Tables
3
API Endpoints
5