PropMatchr

Instantly match with real estate clients bypassing agencies.

Score: 7.9/10ZWMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Freelance proptech developers can't secure consistent real estate clients because property managers favor established agencies, causing feast-or-famine income cycles.

Solution

PropMatchr connects solo proptech freelancers directly to property managers posting gigs, using AI matching based on skills and past work. Freelancers get vetted leads without bidding wars, ensuring consistent projects. Property managers access pre-qualified devs faster than agencies.

Target Audience

Solo freelance proptech developers serving the real estate sector

Differentiator

Exclusive proptech focus with AI-driven matches that prioritize solo devs over agencies.

Brand Voice

professional

Features

Profile Builder

must-have8h

Freelancers create proptech-specific profiles with skills, portfolio, and rates.

AI Lead Matching

must-have12h

Matches freelancers to client gigs based on skills and location.

Gig Dashboard

must-have10h

View matched leads, apply instantly, and track applications.

Client Posting

must-have10h

Property managers post gigs and browse freelancer profiles.

Chat & Contracts

must-have12h

In-app messaging and simple contract signing for quick starts.

Payment Escrow

must-have8h

Secure milestone payments integrated with Stripe.

Analytics Dashboard

nice-to-have6h

Track win rates, earnings, and lead sources.

Email Notifications

nice-to-have4h

Real-time alerts for new matches and messages.

Portfolio Templates

nice-to-have5h

Proptech-specific templates for showcasing work.

Total Build Time: 75 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
roletextNo
created_attimestampNo

Relationships:

  • one-to-one with profiles

profiles

ColumnTypeNullable
iduuidNo
user_iduuidNo
skillstext[]Yes
hourly_rateintYes

Relationships:

  • foreign key to users.id

gigs

ColumnTypeNullable
iduuidNo
client_iduuidNo
titletextNo
budgetintYes
statustextNo

Relationships:

  • foreign key to users.id (client), many-to-many with profiles via matches

matches

ColumnTypeNullable
iduuidNo
gig_iduuidNo
freelancer_iduuidNo
scoreintNo

Relationships:

  • foreign keys to gigs.id and profiles.id

API Endpoints

GET
/api/gigs

Fetch available gigs for freelancers

🔒 Auth Required
POST
/api/gigs

Post new gig as client

🔒 Auth Required
GET
/api/matches

Get matched gigs for freelancer

🔒 Auth Required
PUT
/api/profiles

Update freelancer profile

🔒 Auth Required
POST
/api/messages

Send chat message

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes + Supabase
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend (emails)Zod (validation)

Build Timeline

Week 1: Auth, profiles, DB setup

25h
  • User auth
  • Profile CRUD
  • Basic DB schema

Week 2: Gig posting and listing

30h
  • Gig endpoints
  • Client dashboard

Week 3: Matching and dashboard

30h
  • AI matching logic
  • Freelancer dashboard

Week 4: Chat and payments

25h
  • Messaging
  • Stripe integration

Week 5: Polish and nice-to-haves

20h
  • Notifications
  • Analytics

Week 6: Testing and launch

15h
  • E2E tests
  • Landing page
Total Timeline: 6 weeks • 155 hours

Pricing Tiers

Free

$0/mo

Limited leads

  • Profile creation
  • 5 matches/month
  • Basic chat

Pro

$15/mo

None

  • Unlimited matches
  • Priority matching
  • Full chat
  • Payments

Premium

$49/mo

None

  • All Pro
  • Featured profile
  • Analytics
  • Dedicated support

Revenue Projections

MonthUsersConversionMRRARR
Month 11002%$30$360
Month 65005%$375$4,500

Unit Economics

$10
CAC
$360
LTV
5%
Churn
90%
Margin
LTV:CAC Ratio: 36.0xExcellent!

Landing Page Copy

Land Consistent Proptech Gigs Without Agencies

Get AI-matched leads from real estate clients who need solo devs now.

Feature Highlights

Direct client access
No bidding wars
Proptech specialized
Secure payments
Proven matches

Social Proof (Placeholders)

"'Landed 3 clients in first month!' - Alex, Proptech Dev"
"'Finally steady work!' - Sarah F."

First Three Customers

Post in r/proptech, IndieHackers proptech thread, and LinkedIn proptech freelancers group offering free Pro access for feedback. DM 20 targeted freelancers from Upwork proptech searches. Follow up with personalized demos.

Launch Channels

Product Huntr/proptechr/freelanceIndie HackersLinkedIn

SEO Keywords

proptech freelancer jobshire proptech developerreal estate dev freelanceproptech gigssolo proptech contracts

Competitive Analysis

Fee per gig
Strength

Large marketplace

Weakness

No proptech focus, bidding wars

Our Advantage

Niche matching without fees on gigs

High fees
Strength

Vetted talent

Weakness

Agency-like screening

Our Advantage

Open to solos, proptech only

🏰 Moat Strategy

Network effects from growing freelancer-client matches and proptech data.

⏰ Why Now?

Proptech funding boom post-2023, property managers digitizing amid housing shortages.

Risks & Mitigation

marketmedium severity

Low adoption by clients

Mitigation

Seed with client outreach via real estate forums

executionlow severity

Matching accuracy issues

Mitigation

Iterate with user feedback

financialmedium severity

Slow MRR ramp

Mitigation

Conservative projections, bootstrap

Validation Roadmap

pre-build7 days

Survey 50 proptech freelancers on LinkedIn

Success: 70% express interest

mvp14 days

Launch waitlist, get 20 signups

Success: 10 beta testers

launch7 days

PH launch, track signups

Success: 100 users week 1

Pivot Options

  • Broaden to fintech freelancers
  • Client-only lead gen
  • Proposal tool only

Quick Stats

Build Time
155h
Target MRR (6 mo)
$1,000
Market Size
$500.0M
Features
9
Database Tables
4
API Endpoints
5