Measure true ROI across your entire martech stack with effortless integrations.
Enterprise marketing teams are overwhelmed by the complexity and high costs of managing sprawling martech stacks that deliver little measurable ROI.
RoiForge pulls data from GA, CRM, ad platforms to attribute revenue and conversions back to specific martech tools. It calculates ROI per tool and flags low-performers for cuts. Dashboards show stack-wide efficiency to justify spends to execs.
Enterprise marketing teams managing large-scale martech ecosystems
Cross-tool attribution model using ML to handle multi-touch journeys.
friendly
OAuth to Google Analytics, HubSpot, Facebook Ads, etc.
Per-tool ROI = (revenue attributed / cost) with benchmarks.
Visual journeys showing tool contributions.
Notify when tool ROI drops below threshold.
One-click summaries for stakeholders.
Define non-revenue KPIs like leads generated.
What-if analysis for stack changes.
Push data to BI tools.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| user_id | uuid | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| workspace_id | uuid | No |
| type | text | No |
| cost_monthly | int | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| integration_id | uuid | No |
| revenue_attributed | int | Yes |
| period_end | timestamp | No |
| roi_score | int | Yes |
Relationships:
/api/integrationsConnect new data source
/api/metrics/syncPull and compute latest metrics
/api/dashboard/roiFetch ROI rankings
Basic ROI only
Up to 50 tools
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 120 | 1.5% | $60 | $720 |
| Month 6 | 900 | 4% | $1,400 | $16,800 |
Prove which tools deliver – cut the rest with data-driven attribution.
Target analytics-heavy marketers via Google Ads on 'martech ROI'. Offer free setup calls to 30 LinkedIn prospects. Share ROI calculator tool on martech newsletters for leads.
Behavioral analytics
No cost/ROI linkage
Stack-wide ROI at low cost
ML attribution models improving with user data.
Shift to accountable marketing amid layoffs and AI analytics maturity.
Data sync delays
Caching + async jobs
Data privacy compliance
GDPR/SOC2 from day 1
Success: 100 signups
Success: Net promoter >8
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