ConvPlay

A/B test and optimize mobile game landing pages for 2x conversions

Score: 8.1/10BrazilMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small gaming businesses are hit with skyrocketing ad costs on Facebook and Google while seeing poor conversion rates for their mobile games.

Solution

ConvPlay provides drag-drop builders for game landing pages with built-in A/B testing and heatmaps, optimized for app store traffic. It auto-generates variants based on your game genre and tracks every click to installs. Fix poor post-click dropoffs without devs.

Target Audience

Small gaming businesses promoting mobile games

Differentiator

Game-specific conversion funnels (e.g., trailer -> features -> store link) with mobile-first heatmaps

Brand Voice

friendly

Features

Landing Page Builder

must-have20h

Drag-drop editor with game templates

A/B Tester

must-have18h

Run multivariate tests on headlines, CTAs, screenshots

Heatmap Analytics

must-have15h

Visual click/dropoff maps

Auto-Variant Gen

must-have12h

AI suggests test variants from winners

Store Link Tracker

must-have10h

Track clicks to App Store/Google Play installs

One-Click Deploy

nice-to-have10h

Host and share custom domains

Funnel Report

nice-to-have12h

End-to-end conversion reports

Team Collaboration

future15h

Share pages for feedback

Total Build Time: 112 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo

pages

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
html_contenttextNo

Relationships:

  • user_id -> users.id

tests

ColumnTypeNullable
iduuidNo
page_iduuidNo
variantsjsonbNo
winner_iduuidYes

Relationships:

  • page_id -> pages.id

analytics

ColumnTypeNullable
iduuidNo
test_iduuidNo
clicksintNo
conversionsintNo
timestamptimestampNo

Relationships:

  • test_id -> tests.id

API Endpoints

POST
/api/pages

Create new landing page

🔒 Auth Required
POST
/api/tests/start

Launch A/B test

🔒 Auth Required
GET
/api/analytics/[testId]

Fetch heatmap data

🔒 Auth Required
POST
/api/variants/generate

AI variant suggestions

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
OpenAI APIPostHog (analytics)

Build Timeline

Week 1: Builder core

25h
  • Editor UI
  • Templates
  • DB

Week 2: Testing engine

30h
  • A/B logic
  • Variant gen
  • Deploy

Week 3: Analytics

25h
  • Heatmaps
  • Reports
  • Tracker

Week 4: Polish & payments

20h
  • Nice-to-haves
  • Domains
  • Launch

Week 5: Testing & iter

15h
  • Bug fixes
  • Mobile opt
Total Timeline: 5 weeks • 115 hours

Pricing Tiers

Free

$0/mo

No heatmaps

  • 1 page
  • Basic A/B
  • 100 visits/mo

Pro

$29/mo
  • Unlimited pages
  • Heatmaps
  • Auto-variants
  • 10k visits

Enterprise

$79/mo
  • All Pro + Teams
  • Custom domains
  • Unlimited visits

Revenue Projections

MonthUsersConversionMRRARR
Month 1405%$60$720
Month 640010%$1,200$14,400

Unit Economics

$45
CAC
$400
LTV
4%
Churn
91%
Margin
LTV:CAC Ratio: 8.9xExcellent!

Landing Page Copy

Double Your Game Installs with Smart Landing Pages

A/B test like pros – no code, instant insights.

Feature Highlights

Drag-drop game templates
Heatmap magic
Auto-optimize
Store tracking

Social Proof (Placeholders)

"'Conversions up 180%!' - Game Studio"

First Three Customers

Share landing page audits in r/gamedev (upload their page screenshot, suggest tweaks). Offer free Pro for test results. Ping ASO-focused Discords.

Launch Channels

Product Huntr/gamedevr/ASOTwitter #indiegame

SEO Keywords

mobile game landing page buildera/b test app store pagesgame conversion optimization

Competitive Analysis

Unbounce

unbounce.com
$99/mo
Strength

General A/B

Weakness

Not game-optimized, pricey

Our Advantage

Game funnels + affordable

🏰 Moat Strategy

Anonymized heatmap data for benchmarks

⏰ Why Now?

App store traffic surges, poor pages waste 70% clicks

Risks & Mitigation

technicallow severity

Tracking accuracy

Mitigation

Pixel-based + server logs

executionmedium severity

Low traffic for tests

Mitigation

Templates boost baseline

Validation Roadmap

pre-build7 days

Audit 10 game pages

Success: Identify 3 common dropoffs

launch21 days

50 tests run

Success: 20% avg lift

Pivot Options

  • ASO tool only
  • Email capture for games

Quick Stats

Build Time
115h
Target MRR (6 mo)
$3,000
Market Size
$400.0M
Features
8
Database Tables
4
API Endpoints
4