A/B test and optimize mobile game landing pages for 2x conversions
Small gaming businesses are hit with skyrocketing ad costs on Facebook and Google while seeing poor conversion rates for their mobile games.
ConvPlay provides drag-drop builders for game landing pages with built-in A/B testing and heatmaps, optimized for app store traffic. It auto-generates variants based on your game genre and tracks every click to installs. Fix poor post-click dropoffs without devs.
Small gaming businesses promoting mobile games
Game-specific conversion funnels (e.g., trailer -> features -> store link) with mobile-first heatmaps
friendly
Drag-drop editor with game templates
Run multivariate tests on headlines, CTAs, screenshots
Visual click/dropoff maps
AI suggests test variants from winners
Track clicks to App Store/Google Play installs
Host and share custom domains
End-to-end conversion reports
Share pages for feedback
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| html_content | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| page_id | uuid | No |
| variants | jsonb | No |
| winner_id | uuid | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| test_id | uuid | No |
| clicks | int | No |
| conversions | int | No |
| timestamp | timestamp | No |
Relationships:
/api/pagesCreate new landing page
/api/tests/startLaunch A/B test
/api/analytics/[testId]Fetch heatmap data
/api/variants/generateAI variant suggestions
No heatmaps
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 40 | 5% | $60 | $720 |
| Month 6 | 400 | 10% | $1,200 | $14,400 |
A/B test like pros – no code, instant insights.
Share landing page audits in r/gamedev (upload their page screenshot, suggest tweaks). Offer free Pro for test results. Ping ASO-focused Discords.
General A/B
Not game-optimized, pricey
Game funnels + affordable
Anonymized heatmap data for benchmarks
App store traffic surges, poor pages waste 70% clicks
Tracking accuracy
Pixel-based + server logs
Low traffic for tests
Templates boost baseline
Success: Identify 3 common dropoffs
Success: 20% avg lift
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