TrafficQuest

Discover cheap, high-converting traffic sources beyond FB/Google for mobile games

Score: 8.1/10BrazilMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small gaming businesses are hit with skyrocketing ad costs on Facebook and Google while seeing poor conversion rates for their mobile games.

Solution

TrafficQuest scans Reddit, TikTok, Discord, and app review sites to find targeted communities and influencers for your game genre. It scores opportunities by cost-per-install estimates and past success rates. Launch campaigns with auto-generated outreach templates to fill your funnels affordably.

Target Audience

Small gaming businesses promoting mobile games

Differentiator

Game-genre matched traffic intel with CPI predictions from real indie data

Brand Voice

supportive

Features

Traffic Scanner

must-have18h

Search and score alt channels by game genre/target

CPI Predictor

must-have15h

Estimate cost-per-install for each opportunity

Outreach Generator

must-have12h

AI templates for DMs/posts to communities/influencers

Opportunity Tracker

must-have10h

Save and monitor traffic sources with performance notes

Results Logger

must-have10h

Log installs/revenue from each source for future scoring

Influencer Marketplace

nice-to-have15h

Curated list of game nano-influencers

Alert System

nice-to-have8h

Daily emails on new hot opportunities

Bulk Outreach

future20h

Send to 50+ targets at once

Total Build Time: 108 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo

searches

ColumnTypeNullable
iduuidNo
user_iduuidNo
genretextNo
created_attimestampNo

Relationships:

  • user_id -> users.id

opportunities

ColumnTypeNullable
iduuidNo
search_iduuidNo
source_urltextNo
predicted_cpifloatYes
statustextNo

Relationships:

  • search_id -> searches.id

results

ColumnTypeNullable
iduuidNo
opportunity_iduuidNo
installsintYes
costfloatYes

Relationships:

  • opportunity_id -> opportunities.id

API Endpoints

POST
/api/searches

Run traffic scan for genre

🔒 Auth Required
GET
/api/opportunities

List scored opportunities

🔒 Auth Required
POST
/api/outreach/[id]

Generate outreach text

🔒 Auth Required
POST
/api/results

Log campaign results

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Reddit APIOpenAI APIResend

Build Timeline

Week 1: Core setup

20h
  • Auth
  • Search UI
  • DB setup

Week 2: Scanner engine

30h
  • API integrations
  • Scoring logic
  • List view

Week 3: Outreach and tracking

25h
  • Generator
  • Logger
  • Dashboard

Week 4: Polish

20h
  • Alerts
  • Exports
  • Testing

Week 5: Nice-to-haves

15h
  • Marketplace
  • Responsive
Total Timeline: 5 weeks • 110 hours

Pricing Tiers

Free

$0/mo

No outreach gen

  • 3 scans/month
  • Basic scoring

Pro

$29/mo
  • Unlimited scans
  • Outreach AI
  • Tracking

Enterprise

$89/mo
  • All Pro + Alerts
  • Custom scans
  • Team access

Revenue Projections

MonthUsersConversionMRRARR
Month 1254%$30$360
Month 62507%$500$6,000

Unit Economics

$35
CAC
$300
LTV
6%
Churn
90%
Margin
LTV:CAC Ratio: 8.6xExcellent!

Landing Page Copy

Escape FB/Google Ad Hell – Find Cheap Game Traffic

TrafficQuest uncovers Reddit/Discord goldmines with CPI under $1.

Feature Highlights

Genre-matched sources
CPI predictions
Outreach templates
Track ROI

Social Proof (Placeholders)

"'Found $0.50 CPI on Reddit!' - Solo Dev"

First Three Customers

Post in r/playmygame and r/mobilegamesdev offering free scans for their genre. Follow up via DM with personalized opportunity reports. Target indie game Twitter lists.

Launch Channels

Product Huntr/indiegamesTwitter #gamedevIndieHackers

SEO Keywords

cheap traffic mobile gamesreddit ads for indie gamesalternative to facebook game ads

Competitive Analysis

AppLovin MAX

applovin.com
Rev share
Strength

Scale

Weakness

No discovery, expensive

Our Advantage

Organic/cheap alt channels focus

🏰 Moat Strategy

Crowdsourced results data improving predictions

⏰ Why Now?

Indie boom post-2023, FB costs +60%, alt platforms maturing

Risks & Mitigation

marketmedium severity

Sources dry up

Mitigation

Daily scans + user logs

Validation Roadmap

pre-build5 days

Survey 15 devs on traffic sources

Success: 70% want alt discovery

mvp10 days

10 users log 20 results

Success: Avg CPI < $2

Pivot Options

  • Focus on TikTok only
  • B2B for studios

Quick Stats

Build Time
110h
Target MRR (6 mo)
$1,500
Market Size
$300.0M
Features
8
Database Tables
4
API Endpoints
4