Seamless loyalty points tracking across in-store POS and online stores in one dashboard.
Small retail business owners are frustrated by clunky loyalty programs in retail tech that fail to track customer purchases across multiple channels like in-store and online.
OmniLoyal automatically syncs customer purchases from POS systems like Square and e-commerce platforms like Shopify into a unified loyalty program. Business owners set rules for points and rewards, visible to customers via a shared web app. It eliminates manual entry and clunky multi-tool setups for true omnichannel loyalty.
Small retail business owners using customer loyalty software
Native integrations with top POS/ecom without custom dev, plus real-time point balancing across channels.
professional
Connect Square/Shopify to auto-import purchases and award points.
Pull orders from Shopify/WooCommerce for cross-channel tracking.
View customer profiles with total points from all channels.
Set spend thresholds and auto-issue rewards/coupons.
Shareable link for customers to check points and redeem.
Send point updates and reward alerts.
Track redemption rates and channel contributions.
VIP levels based on cross-channel spend.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| owner_email | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| business_id | uuid | No |
| phone_or_email | text | No |
| total_points | int | No |
| tier | text | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| customer_id | uuid | No |
| channel | text | No |
| amount | int | No |
| points_awarded | int | No |
| synced_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| customer_id | uuid | No |
| code | text | No |
| redeemed | bool | No |
Relationships:
/api/businessesCreate new business account
/api/integrations/connectLink POS/ecom API keys
/api/customers/:id/pointsFetch customer points history
/api/purchases/syncWebhook for new purchases
/api/rewards/issueGenerate reward code
/api/customers/portal/:tokenPublic customer view
No rewards, 1 channel
5000 syncs/mo
Unlimited
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 30 | 10% | $90 | $1,080 |
| Month 6 | 150 | 15% | $675 | $8,100 |
Stop losing points data between channels. OmniLoyal syncs everything automatically.
Post in r/smallbusiness and Shopify forums offering free setup for first 3 beta users with Square/Shopify stores. DM owners from loyalty software reviews complaining about cross-channel issues. Offer 3 months free in exchange for feedback.
Advanced ecom features
Weak POS integration, expensive
Affordable multi-channel sync from day one
Easy Shopify setup
Limited offline support
True POS + online unification
Integration network effects: more POS/ecom partners lock in users; data aggregation improves matching accuracy.
Rise of hybrid retail post-COVID; Square/Shopify APIs matured for easy sync.
Webhook reliability from POS
Fallback cron jobs + queueing
Low adoption of loyalty by small biz
Free tier + integrations ease entry
Integration bugs
Beta with 3 customers first
Success: 5 confirm pain and WOYBP
Success: 3 beta users active
Success: 50 signups
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