TinyPayroll

Payroll for tiny teams: simple, cheap, done in minutes.

Score: 7.8/10FranceEasy BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small business owners with teams under 20 employees find HR payroll software too expensive, overly complex, and lacking simple integrations with accounting tools.

Solution

TinyPayroll lets small business owners input hours, calculate taxes, and pay employees with one click, without the bloat of full HR suites. It integrates basic time tracking and generates pay stubs instantly. Perfect for teams under 20 who need payroll without complexity or high costs.

Target Audience

Small business owners with teams under 20 employees

Differentiator

Ultra-minimal interface with zero setup – just add employees and run payroll, no steep learning curve or unnecessary features.

Brand Voice

friendly

Features

Employee Management

must-have8h

Add/edit employees with basic info like name, rate, hours.

Payroll Calculation

must-have12h

Auto-calculate gross/net pay, taxes, deductions based on simple rules.

Pay Stubs

must-have6h

Generate and email customizable pay stubs.

Payment Batch

must-have10h

Batch ACH payments via Stripe.

Basic Reports

must-have5h

Export payroll summary to CSV.

Time Tracking

nice-to-have8h

Simple clock-in/out for employees.

Tax Filing Reminders

nice-to-have4h

Email alerts for quarterly taxes.

Multi-State Support

nice-to-have10h

Handle basic state tax differences.

Total Build Time: 63 hours

Database Schema

organizations

ColumnTypeNullable
iduuidNo
nametextNo
stripe_customer_idtextYes
created_attimestampNo

users

ColumnTypeNullable
iduuidNo
emailtextNo
organization_iduuidNo
roletextNo

Relationships:

  • organization_id -> organizations.id

employees

ColumnTypeNullable
iduuidNo
organization_iduuidNo
nametextNo
hourly_rateintNo
statetextYes

Relationships:

  • organization_id -> organizations.id

payroll_runs

ColumnTypeNullable
iduuidNo
organization_iduuidNo
period_starttimestampNo
total_amountintNo
statustextNo

Relationships:

  • organization_id -> organizations.id

API Endpoints

POST
/api/organizations

Create organization

🔒 Auth Required
POST
/api/employees

Add employee

🔒 Auth Required
POST
/api/payroll/calculate

Calculate payroll for period

🔒 Auth Required
POST
/api/payroll/run

Execute payroll payments

🔒 Auth Required
GET
/api/reports/payroll

Get payroll history

🔒 Auth Required
POST
/api/stripe/webhook

Handle payments

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend for emails

Build Timeline

Week 1: Core setup and auth

20h
  • Project setup
  • Auth & org creation
  • Basic dashboard

Week 2: Employee & payroll calc

25h
  • Employee CRUD
  • Payroll calculator

Week 3: Payments & stubs

25h
  • Stripe integration
  • Pay stubs generation

Week 4: Polish & launch

20h
  • Reports
  • Landing page
  • Testing
Total Timeline: 4 weeks • 90 hours

Pricing Tiers

Free

$0/mo

No payments

  • Up to 5 employees
  • Calculations only

Pro

$20/mo

1 org

  • Unlimited employees
  • Payments
  • Stubs
  • Reports

Enterprise

$50/mo
  • All Pro
  • Multi-org
  • Priority support

Revenue Projections

MonthUsersConversionMRRARR
Month 12003%$120$1,440
Month 61,2008%$1,920$23,040

Unit Economics

$40
CAC
$480
LTV
5%
Churn
92%
Margin
LTV:CAC Ratio: 12.0xExcellent!

Landing Page Copy

Payroll shouldn't be painful for small teams

TinyPayroll: Calculate, pay, and report in under 5 minutes. No complexity, just $20/mo.

Feature Highlights

Dead simple employee setup
Instant tax calculations
One-click payments
CSV exports ready

Social Proof (Placeholders)

"'Saved us hours vs Gusto' - Mike, Cafe Owner"
"'Perfect for my 10-person team' - Sarah, Freelance Agency"

First Three Customers

Post in r/smallbusiness and r/Entrepreneur with a free beta invite link, targeting owners complaining about payroll. DM 20 Twitter accounts of solopreneurs scaling to teams via #smallbiz. Offer personalized onboarding calls via LinkedIn outreach to local businesses.

Launch Channels

Product Huntr/SaaSIndie HackersTwitter #buildinpublic

SEO Keywords

small business payrollcheap payroll softwarepayroll for 10 employeessimple payroll app

Competitive Analysis

$40+/mo + per employee
Strength

Full HR features

Weakness

Overkill and expensive for tiny teams

Our Advantage

10x cheaper and simpler for core payroll only

🏰 Moat Strategy

Speed to simplicity; first-mover in ultra-minimal payroll niche with viral referrals from relieved owners.

⏰ Why Now?

Rising remote work and gig economy make tiny teams common; post-pandemic cost sensitivity amplifies demand for cheap tools.

Risks & Mitigation

technicalhigh severity

Tax calculation accuracy

Mitigation

Use verified APIs like IRS feeds or partner with tax service

legalmedium severity

Payroll compliance issues

Mitigation

Clear disclaimers and basic state support only

marketmedium severity

Low adoption due to payroll sensitivity

Mitigation

Free tier for trust-building

Validation Roadmap

pre-build7 days

Interview 10 small biz owners on pain points

Success: 80% confirm payroll complexity issue

mvp14 days

Beta test with 5 users

Success: 3/5 run real payroll

launch3 days

PH launch

Success: 100 signups

Pivot Options

  • Add time tracking standalone
  • Focus on contractors only
  • White-label for accountants

Quick Stats

Build Time
90h
Target MRR (6 mo)
$2,000
Market Size
$5000.0M
Features
8
Database Tables
4
API Endpoints
6