Retainify

Turn one-off gigs into stable retainers with AI-powered proposal builder

Score: 7.8/10FranceMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Freelancers in the creator space struggle to transition from unpredictable one-off gigs to stable retainer models, causing inconsistent revenue streams.

Solution

Retainify analyzes your past gig invoices to suggest optimal retainer pricing and scopes. It generates professional proposals with contracts, milestones, and payment terms. Send proposals directly to clients and track signatures for seamless transitions to recurring revenue.

Target Audience

Freelancers in the creator space (e.g., content creators, influencers, and digital artists billing via gigs)

Differentiator

AI-driven pricing based on your historical data, not generic templates

Brand Voice

friendly

Features

Gig History Upload

must-have8h

Upload CSV/PDF invoices to analyze past earnings and hours

AI Pricing Suggestion

must-have12h

Generates retainer price, scope, and tiers based on data

Proposal Builder

must-have16h

Drag-drop editor for custom proposals with e-sign

Client Tracking

must-have10h

Dashboard to send, track, and sign proposals

Basic Analytics

must-have8h

View proposal win rates and revenue projections

Template Library

nice-to-have6h

Pre-built templates for creators/influencers

Email Integration

nice-to-have8h

One-click send via Gmail/Outlook

Advanced Reporting

future10h

Exportable PDF reports

Total Build Time: 78 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
nametextYes
created_attimestampNo

proposals

ColumnTypeNullable
iduuidNo
user_iduuidNo
client_emailtextNo
statustextNo
priceintNo
created_attimestampNo

Relationships:

  • user_id -> users.id

gig_histories

ColumnTypeNullable
iduuidNo
user_iduuidNo
file_urltextNo
analyzed_datatextYes
created_attimestampNo

Relationships:

  • user_id -> users.id

API Endpoints

POST
/api/proposals

Create new proposal

🔒 Auth Required
GET
/api/proposals/:id

Fetch proposal details

🔒 Auth Required
POST
/api/gigs/upload

Upload and analyze gig history

🔒 Auth Required
GET
/api/analytics

Get user analytics

🔒 Auth Required
GET
/api/users/me

Get current user profile

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
OpenAI API for analysisReact-PDF for exports

Build Timeline

Week 1: Core auth and DB setup

20h
  • User auth
  • Basic dashboard

Week 2: Gig upload and analysis

25h
  • File upload
  • AI integration

Week 3: Proposal builder MVP

30h
  • Editor UI
  • Generation logic

Week 4: Client tracking and send

25h
  • E-sign flow
  • Email send

Week 5: Analytics and payments

20h
  • Charts
  • Stripe subs

Week 6: Polish and launch

15h
  • Landing page
  • Testing
Total Timeline: 6 weeks • 145 hours

Pricing Tiers

Free

$0/mo

No templates

  • 1 proposal/month
  • Basic AI suggestions

Pro

$25/mo

5 clients

  • Unlimited proposals
  • Templates
  • Analytics

Unlimited

$49/mo

None

  • All Pro + Email integration
  • Priority support

Revenue Projections

MonthUsersConversionMRRARR
Month 11002%$50$600
Month 68005%$1,000$12,000

Unit Economics

$25
CAC
$300
LTV
5%
Churn
92%
Margin
LTV:CAC Ratio: 12.0xExcellent!

Landing Page Copy

Secure Retainer Clients Effortlessly

Upload your gigs, get AI proposals, land stable income – no more feast or famine.

Feature Highlights

AI pricing from your data
Proposals with e-sign
Track wins & revenue
Creator-focused templates

Social Proof (Placeholders)

"'Doubled my retainers in a month!' – @CreatorAlex"
"'Game-changer for inconsistent gigs.' – Digital Artist Jane"

First Three Customers

DM 50 creator freelancers on Twitter/LinkedIn with pain point tweet threads offering free beta access. Post in r/content_marketing and r/freelance with demo video. Offer 1:1 setup calls for first signups.

Launch Channels

Product Huntr/freelancer/content_marketingTwitter #indiehacker

SEO Keywords

freelancer retainer proposalcreator retainer templategig to retainer toolstable income freelancers

Competitive Analysis

$17/mo
Strength

Full contract suite

Weakness

No AI pricing from history

Our Advantage

Data-driven suggestions tailored to creators

Proposify

proposify.com
$49/mo
Strength

Beautiful templates

Weakness

Generic, no gig analysis

Our Advantage

Creator-specific AI

🏰 Moat Strategy

Proprietary dataset of successful creator retainers for better AI over time

⏰ Why Now?

Creator economy booming with 50M+ freelancers seeking stability post-2023 layoffs

Risks & Mitigation

technicalmedium severity

AI analysis accuracy

Mitigation

Fallback to manual input + user feedback loop

marketlow severity

Low adoption by non-tech creators

Mitigation

Video tutorials + templates

executionmedium severity

Build delays in AI integration

Mitigation

Use pre-trained models first

Validation Roadmap

pre-build7 days

Twitter poll + 20 freelancer interviews

Success: 70% express interest

mvp14 days

Beta with 10 users

Success: 3 paid conversions

launch3 days

PH launch

Success: 500 signups

Pivot Options

  • Expand to general freelancer proposals
  • Add retainer invoicing module

Quick Stats

Build Time
145h
Target MRR (6 mo)
$1,000
Market Size
$500.0M
Features
8
Database Tables
3
API Endpoints
5