TunPayHub.com

One dashboard to accept every Tunisian digital wallet without the fragmentation

Score: 7.3/10TNMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Tunisian retailers are stuck with over 70% cash transactions because fragmented payment systems and consumer distrust block digital wallet adoption.

Solution

TunPayHub aggregates all major local wallets and banks into a single API and merchant dashboard. Retailers get unified reporting, instant settlement options, and built-in consumer trust badges that display verified transaction history. This directly reduces cash dependency by making digital acceptance as simple as one integration.

Target Audience

Tunisian retailers and small-to-medium merchants handling daily consumer transactions

Differentiator

Real-time aggregation layer plus localized trust signals that no single wallet provider offers.

Brand Voice

professional

Features

Unified Wallet API

must-have25h

Connects to Flouci, D17, banks and more via single endpoint

Merchant Dashboard

must-have20h

Real-time transaction view, reconciliation and payouts

Trust Badges

must-have12h

Display verified merchant rating and transaction volume to customers

Instant Settlement

must-have18h

Option for same-day payout to local bank accounts

QR Invoice Generator

must-have10h

Create shareable payment links and QR codes in seconds

SMS Payment Link

nice-to-have8h

Send payment requests directly via SMS to customers

Analytics Export

nice-to-have6h

Weekly PDF reports for tax and bookkeeping

Multi-Store Support

future15h

Manage multiple locations under one account

Total Build Time: 114 hours

Database Schema

merchants

ColumnTypeNullable
iduuidNo
phonetextNo
business_nametextNo
created_attimestampNo

transactions

ColumnTypeNullable
iduuidNo
merchant_iduuidNo
amountintNo
wallet_typetextNo
statustextNo
created_attimestampNo

Relationships:

  • merchant_id references merchants.id

connected_wallets

ColumnTypeNullable
iduuidNo
merchant_iduuidNo
providertextNo
statustextNo

Relationships:

  • merchant_id references merchants.id

API Endpoints

GET
/api/transactions

List merchant transactions

🔒 Auth Required
POST
/api/pay

Create payment request

🔒 Auth Required
POST
/api/settle

Trigger instant settlement

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth + phone OTP
Payments
Local wallet webhooks + mock aggregation layer
Hosting
Vercel
Additional Tools
Resend for emailTwilio for SMS

Build Timeline

Week 1: Core auth and merchant onboarding

35h
  • Supabase setup
  • Sign-up flow
  • Basic dashboard

Week 2: Payment creation and wallet simulation

30h
  • QR generator
  • Transaction table
  • Mock wallet integration

Week 3: Settlement and trust features

25h
  • Payout logic
  • Trust badge component
  • SMS sending

Week 4: Polish and launch prep

20h
  • Landing page
  • Pricing page
  • Analytics export
Total Timeline: 4 weeks • 110 hours

Pricing Tiers

Free

$0/mo

50 tx/mo

  • Up to 50 transactions/month
  • Basic dashboard
  • One wallet connection

Pro

$15/mo

Unlimited

  • Unlimited transactions
  • Instant settlement
  • Trust badges
  • SMS links

Enterprise

$49/mo

Unlimited

  • Multi-store
  • API access
  • Priority support
  • Custom branding

Revenue Projections

MonthUsersConversionMRRARR
Month 14015%$90$1,080
Month 632022%$1,056$12,672

Unit Economics

$28
CAC
$180
LTV
4%
Churn
78%
Margin
LTV:CAC Ratio: 6.4xExcellent!

Landing Page Copy

Stop losing sales to cash-only customers

Accept every Tunisian digital wallet from one simple dashboard

Feature Highlights

One integration for all wallets
Instant settlement to your bank
Build customer trust with verified badges

Social Proof (Placeholders)

"Finally I can accept D17 and Flouci without five different apps - Ahmed, Sfax"

First Three Customers

Post in Tunisian Facebook merchant groups and WhatsApp business communities offering free setup help and first-month Pro free. Visit 10 small shops in Tunis medina with a printed demo.

Launch Channels

ProductHuntFacebook GroupsTunisian RedditLocal chambers of commerce

SEO Keywords

tunisia digital paymentaccept flouci onlinetunisian merchant walletcashless tunisia

Competitive Analysis

Flouci Business

flouci.com
Free with fees
Strength

Native wallet integration

Weakness

Only one wallet

Our Advantage

Multi-wallet single dashboard

🏰 Moat Strategy

Network effects from aggregated transaction data that improves trust scoring over time

⏰ Why Now?

Post-COVID digital wallet growth in Tunisia is accelerating but merchants still face fragmentation

Risks & Mitigation

technicalmedium severity

Wallet API changes

Mitigation

Build abstraction layer with mock mode

Validation Roadmap

pre-build7 days

Interview 15 merchants about wallet pain points

Success: 10+ express willingness to pay $15/mo

Pivot Options

  • Focus only on QR payments for restaurants

Quick Stats

Build Time
110h
Target MRR (6 mo)
$1,056
Market Size
$4.8M
Features
8
Database Tables
3
API Endpoints
3