DinarTrust.com

Verified merchant reputation that makes customers choose digital over cash

Score: 7.3/10TNMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Tunisian retailers are stuck with over 70% cash transactions because fragmented payment systems and consumer distrust block digital wallet adoption.

Solution

DinarTrust creates a public trust score for every retailer based on transaction volume, reviews, and dispute resolution speed. Customers see the score before paying, reducing distrust that keeps transactions in cash. Merchants get marketing tools to promote their high trust rating.

Target Audience

Tunisian retailers and small-to-medium merchants handling daily consumer transactions

Differentiator

Public trust layer and reputation marketplace instead of just another payment processor.

Brand Voice

supportive

Features

Trust Score Engine

must-have22h

Calculates public score from volume, reviews and disputes

Public Profile Page

must-have15h

Shareable page showing trust score and testimonials

Review Collection

must-have12h

Post-transaction SMS asking for quick rating

Dispute Resolution

must-have18h

Simple in-app process with escrow hold

Trust Badge Widget

must-have8h

Embeddable badge for merchant website or social

Customer Loyalty Points

nice-to-have10h

Reward repeat digital payers with points

Competitor Benchmark

nice-to-have7h

See how your trust score compares locally

Premium Verification

future20h

Manual ID and business verification for higher score

Total Build Time: 112 hours

Database Schema

merchants

ColumnTypeNullable
iduuidNo
business_nametextNo
trust_scoreintNo
created_attimestampNo

reviews

ColumnTypeNullable
iduuidNo
merchant_iduuidNo
ratingintNo
commenttextYes
created_attimestampNo

Relationships:

  • merchant_id references merchants.id

disputes

ColumnTypeNullable
iduuidNo
transaction_iduuidNo
statustextNo

Relationships:

  • transaction_id references transactions.id

API Endpoints

GET
/api/trust-score

Return current trust score

🔒 Auth Required
POST
/api/reviews

Submit customer review

POST
/api/disputes

Open or resolve dispute

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Webhook listener from wallets
Hosting
Vercel
Additional Tools
Supabase Edge Functions

Build Timeline

Week 1: Core profile and scoring system

32h
  • Merchant profiles
  • Score calculation
  • Public pages

Week 2: Reviews and disputes

28h
  • Review system
  • Dispute workflow
  • SMS integration

Week 3: Widgets and marketing tools

22h
  • Embeddable badge
  • Shareable profile link
  • Analytics

Week 4: Launch and onboarding

18h
  • Landing page
  • Pricing
  • Help docs
Total Timeline: 4 weeks • 100 hours

Pricing Tiers

Free

$0/mo

20 reviews/mo

  • Basic trust score
  • Public profile
  • Up to 20 reviews/month

Pro

$15/mo

Unlimited

  • Unlimited reviews
  • Dispute resolution
  • Embeddable badge
  • Loyalty points

Enterprise

$45/mo

Unlimited

  • Premium verification
  • Competitor benchmark
  • Dedicated support

Revenue Projections

MonthUsersConversionMRRARR
Month 13518%$95$1,140
Month 628025%$1,050$12,600

Unit Economics

$25
CAC
$195
LTV
3.5%
Churn
82%
Margin
LTV:CAC Ratio: 7.8xExcellent!

Landing Page Copy

Turn customer trust into more digital sales

Build a public reputation that makes Tunisians choose to pay digitally

Feature Highlights

Public trust score customers can see
Easy review collection via SMS
Fast dispute handling

Social Proof (Placeholders)

"My trust score helped me get 40% more digital payments last month - Leila, Sousse"

First Three Customers

Partner with 3 popular Tunisian Instagram shops for free profiles in exchange for case studies. Post results in merchant Facebook groups.

Launch Channels

InstagramFacebook GroupsTunisian startup events

SEO Keywords

tunisia merchant reviewstrusted tunisian shopdigital payment trust

Competitive Analysis

Google Reviews

google.com
Free
Strength

Wide recognition

Weakness

Not payment-specific

Our Advantage

Tied directly to digital transactions

🏰 Moat Strategy

Proprietary trust algorithm trained on Tunisian transaction patterns

⏰ Why Now?

Growing number of digital wallet users are actively looking for trusted merchants

Risks & Mitigation

marketmedium severity

Low review volume initially

Mitigation

Seed with incentives and SMS prompts

Validation Roadmap

pre-build5 days

Survey 20 merchants on reputation importance

Success: 80% say reputation affects digital payment choice

Pivot Options

  • Become a full reputation SaaS for all service businesses

Quick Stats

Build Time
100h
Target MRR (6 mo)
$1,050
Market Size
$3.2M
Features
8
Database Tables
3
API Endpoints
3