WassHR.com

Manage all your HR through WhatsApp - no apps, no training

Score: 7.6/10SNMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Senegalese SMEs cannot afford HRTech solutions while their HR staff lack the digital skills to implement them, forcing continued reliance on manual processes

Solution

WassHR transforms WhatsApp into a complete HR platform tailored for Senegalese SMEs. HR managers and employees handle leave requests, attendance, payslips, and compliance reminders directly in the chat app they already use daily. This eliminates the need for expensive software or digital training while ensuring Senegalese labor law compliance.

Target Audience

Senegalese SME owners and their HR managers (non-large corporations)

Differentiator

Native WhatsApp-first design that requires zero new apps or logins, built specifically around Senegalese communication habits and labor regulations.

Brand Voice

supportive

Features

WhatsApp Bot Core

must-have65h

Bidirectional WhatsApp Business API integration for all HR commands

Leave Management

must-have40h

Request, approve, and track leave entirely via chat

Attendance Tracking

must-have30h

Daily check-in system using simple WhatsApp messages

Payslip Delivery

must-have35h

Automatic PDF payslip generation and delivery via WhatsApp

Employee Onboarding Bot

must-have45h

Guided chat flow to collect and store new hire information

Compliance Reminders

must-have25h

Automated alerts for Senegalese labor law deadlines

Web Analytics Dashboard

nice-to-have50h

Simple owner dashboard showing key HR metrics

French/Wolof Support

nice-to-have35h

Seamless language detection and responses

Team Announcements

nice-to-have20h

Broadcast messages to all employees via one command

Voice Command Processing

future60h

Handle voice messages for HR requests

Total Build Time: 405 hours

Database Schema

companies

ColumnTypeNullable
iduuidNo
nametextNo
owner_iduuidNo
whatsapp_numbertextYes
subscription_tiertextNo
created_attimestampNo

Relationships:

  • owner_id references auth.users(id)
  • One-to-many with employees

employees

ColumnTypeNullable
iduuidNo
company_iduuidNo
nametextNo
phonetextNo
roletextYes
language_preferencetextYes
is_activeboolNo

Relationships:

  • company_id references companies(id)

interactions

ColumnTypeNullable
iduuidNo
employee_iduuidNo
message_texttextNo
message_typetextNo
statustextYes
created_attimestampNo

Relationships:

  • employee_id references employees(id)

leave_requests

ColumnTypeNullable
iduuidNo
employee_iduuidNo
start_datetimestampNo
duration_daysintNo
statustextNo
reasontextYes

Relationships:

  • employee_id references employees(id)

API Endpoints

POST
/api/whatsapp/webhook

Receive and process incoming WhatsApp messages

POST
/api/leave/request

Create and manage leave requests

🔒 Auth Required
GET
/api/dashboard/stats

Fetch company HR analytics for web dashboard

🔒 Auth Required
GET
/api/employees

List and search employees

🔒 Auth Required
POST
/api/stripe/webhook

Handle subscription and payment events

Tech Stack

Frontend
Next.js 14, Tailwind CSS, Shadcn/ui
Backend
Next.js API Routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
WhatsApp Business Cloud APIPDF-libPlausible AnalyticsZod

Build Timeline

Week 1: Project foundation and auth

45h
  • Next.js + Supabase setup
  • Authentication and company onboarding
  • Basic landing page

Week 2: WhatsApp integration core

55h
  • Webhook handler
  • Message parsing engine
  • Basic command router

Week 3: Core HR modules

60h
  • Leave request system
  • Attendance tracking
  • Employee management

Week 4: Document and compliance

50h
  • Payslip generator
  • Compliance engine
  • Reminder scheduler

Week 5: Dashboard and localization

50h
  • Web analytics dashboard
  • Multi-language support
  • UI refinements

Week 6: Payments, testing, launch

40h
  • Stripe integration
  • Beta testing
  • SEO and marketing site
Total Timeline: 6 weeks • 340 hours

Pricing Tiers

Starter

$0/mo

10 employees maximum

  • Up to 10 employees
  • Basic leave and attendance
  • Community support

Pro

$25/mo

None

  • Unlimited employees
  • All core HR features
  • Payslip delivery
  • Compliance alerts

Business

$49/mo

None

  • Everything in Pro
  • Advanced analytics
  • Priority support
  • Custom bot commands

Revenue Projections

MonthUsersConversionMRRARR
Month 1959%$214$2,568
Month 668017%$2,890$34,680

Unit Economics

$32
CAC
$580
LTV
5%
Churn
82%
Margin
LTV:CAC Ratio: 18.1xExcellent!

Landing Page Copy

HR Management That Lives in WhatsApp

Senegalese SMEs: stop using spreadsheets and paper. Manage your entire team through the messaging app everyone already knows.

Feature Highlights

Zero training required
Built for Senegalese labor law
Leave, attendance & payroll in chat
Flat $25/month pricing
Supports French and Wolof

Social Proof (Placeholders)

"'Our team loves it. Everything happens in WhatsApp. Best decision we made this year.' - Aminata Diop, Dakar Boutique Owner"
"'Finally HR that my staff will actually use.' - Cheikh Ndiaye, Construction Company"
"'Saved me 15 hours every month.' - Mariama Ba, Restaurant Manager"

First Three Customers

Join 'Entrepreneurs du Sénégal' and 'PME Sénégal' Facebook groups and offer 60-day free pilots to the first 12 respondents. Attend DER (Délégation à l'Entrepreneuriat Rapide) SME workshops in Dakar to demo live WhatsApp flows and convert attendees. Partner with 2-3 local accountants who serve SMEs and offer them commission for referrals.

Launch Channels

ProductHuntLinkedIn Senegal groupsSenegal Entrepreneurship Facebook GroupsIndieHackersWhatsApp Business owner communities

SEO Keywords

whatsapp hr senegalhr bot whatsapphr management senegalsenegal sme hr softwarewhatsapp payroll senegal

Competitive Analysis

BambooHR

bamboohr.com
$6/user/month
Strength

Polished feature set

Weakness

Requires training and desktop use, too expensive for Senegalese SMEs

Our Advantage

Works entirely in WhatsApp with zero learning curve and Senegal-specific compliance

Zoho People

zoho.com/people
Pay-per-user
Strength

Broad HR features

Weakness

Complex interface and requires consistent internet/desktop usage

Our Advantage

Designed exclusively for low-digital-literacy teams using mobile messaging

Odoo HR

odoo.com
Usage based
Strength

ERP integration

Weakness

Heavy implementation and not mobile-first

Our Advantage

Instant setup via WhatsApp with no implementation consultants needed

🏰 Moat Strategy

Conversation data from real Senegalese HR interactions creates a flywheel for improving the AI parser. High switching costs once an entire company's communication lives inside one WhatsApp number.

⏰ Why Now?

WhatsApp Business Cloud API became free for the first 1,000 conversations in 2023 while smartphone penetration in Senegal crossed 65%, creating perfect conditions for chat-based SaaS.

Risks & Mitigation

technicalhigh severity

WhatsApp policy changes or rate limits

Mitigation

Build abstraction layer and maintain SMS fallback channel

marketmedium severity

Data privacy concerns with WhatsApp

Mitigation

Clear consent flows, local data residency options, and transparency reports

legalhigh severity

Compliance with Senegalese personal data law (Loi 2008-12)

Mitigation

Early consultation with Dakar-based privacy lawyer and built-in consent mechanisms

Validation Roadmap

pre-build12 days

Interview 20 Senegalese SME owners and HR staff about current manual processes

Success: 75% express strong interest in WhatsApp solution and willingness to pay $25/mo

mvp40 days

Closed beta with core leave and attendance features with 10 companies

Success: At least 7 companies still actively using after 30 days

launch45 days

Public launch with localized landing page and Facebook group campaigns

Success: 40 paying customers within first 45 days

Pivot Options

  • Expand into full customer communication platform
  • Focus only on recruitment matching via WhatsApp
  • Become white-label solution for HR consultants

Quick Stats

Build Time
340h
Target MRR (6 mo)
$4,500
Market Size
$18.5M
Features
10
Database Tables
4
API Endpoints
5