ForgeFlow.com

Operations OS for Singapore home jewelry studios

Score: 7.2/10SingaporeHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Singaporean independent jewelry designers struggle to stand out and scale in a saturated market flooded with luxury giants and proliferating indie brands

Solution

ForgeFlow gives independent jewelry designers a simple operations command center to track precious metal inventory, manage custom orders, connect with verified local goldsmiths and suppliers, and generate IRAS-compliant invoices. It removes the administrative burden that prevents most home studios from scaling beyond 15 orders per month.

Target Audience

Singapore-based independent jewelry designers and homegrown brands launching from home studios with limited capital

Differentiator

Live database of 180+ verified Singapore suppliers with current gold/silver/gem pricing and lead times

Brand Voice

professional

Features

Material Inventory Tracker

must-have55h

Real-time tracking of gold, silver, gems with low-stock alerts

Custom Order Pipeline

must-have50h

Kanban board from inquiry to delivery with client portal

Supplier Marketplace

must-have45h

Browse and order from local Singapore suppliers

IRAS-Ready Invoicing

must-have35h

Auto-generate GST invoices and export for accounting

Production Calendar

must-have30h

Visual scheduler for bench time and outsourcing

Cost Profit Calculator

must-have25h

True cost of goods including labor and overhead

NinjaVan / SingPost Integration

nice-to-have40h

One-click shipping label generation

Client Portal

nice-to-have35h

Customers can track their custom piece progress

Monthly Reports

nice-to-have30h

Profit & loss and material usage insights

Total Build Time: 345 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
studio_nametextNo
gst_numbertextYes
created_attimestampNo

inventory_items

ColumnTypeNullable
iduuidNo
user_iduuidNo
materialtextNo
quantityintNo
unit_priceintNo
last_updatedtimestampNo

orders

ColumnTypeNullable
iduuidNo
user_iduuidNo
client_nametextNo
statustextNo
total_valueintNo
due_datetimestampYes
created_attimestampNo

Relationships:

  • β€’ order_items.order_id β†’ orders.id

suppliers

ColumnTypeNullable
iduuidNo
nametextNo
materialstextNo
lead_time_daysintNo
is_verifiedboolNo

API Endpoints

POST
/api/orders

Create and update order status

πŸ”’ Auth Required
POST
/api/inventory/adjust

Adjust material quantities after production

πŸ”’ Auth Required
POST
/api/invoice/generate

Create IRAS compliant PDF invoice

πŸ”’ Auth Required
GET
/api/suppliers/search

Search local verified suppliers

πŸ”’ Auth Required

Tech Stack

Frontend
Ruby on Rails + Hotwire + Tailwind
Backend
Ruby on Rails 7
Database
PostgreSQL
Auth
Devise
Payments
Stripe
Hosting
Render
Additional Tools
SidekiqPrawn PDF whenever cron

Build Timeline

Week 1: Foundation and inventory module

48h
  • βœ“ Rails app setup
  • βœ“ Auth
  • βœ“ Inventory tracker with audit log

Week 2: Order pipeline and client portal

52h
  • βœ“ Kanban board
  • βœ“ Order model + states
  • βœ“ Basic client view

Week 3: Supplier database and integrations

45h
  • βœ“ Seeded supplier DB
  • βœ“ RFQ flow
  • βœ“ Cost calculator

Week 4: Invoicing and compliance

40h
  • βœ“ PDF generation
  • βœ“ GST logic
  • βœ“ Reports dashboard

Week 5: Polish, shipping, payments

38h
  • βœ“ Stripe billing
  • βœ“ NinjaVan mock integration
  • βœ“ Testing with 5 beta studios

Week 6: Documentation and launch

32h
  • βœ“ Help center
  • βœ“ Onboarding checklist
  • βœ“ Landing page
Total Timeline: 6 weeks β€’ 285 hours

Pricing Tiers

Bench

$0/mo

Max 10 orders/month

  • βœ“1 collection
  • βœ“Basic inventory
  • βœ“Manual invoices

Studio

$19/mo

Single user

  • βœ“Unlimited orders
  • βœ“Supplier marketplace
  • βœ“IRAS invoices
  • βœ“Production calendar

Workshop

$49/mo

Up to 5 users

  • βœ“Everything in Studio
  • βœ“Client portal
  • βœ“Team accounts
  • βœ“Advanced reports
  • βœ“API access

Revenue Projections

MonthUsersConversionMRRARR
Month 14518%$153$1,836
Month 631024%$1,420$17,040

Unit Economics

$35
CAC
$418
LTV
4%
Churn
78%
Margin
LTV:CAC Ratio: 11.9xExcellent!

Landing Page Copy

Stop drowning in spreadsheets. Run your jewelry studio like a pro.

Inventory, orders, suppliers, and IRAS invoices β€” built exclusively for Singapore home-based jewelry makers.

Feature Highlights

βœ“Live local supplier pricing
βœ“True cost of every piece
βœ“Client progress portal
βœ“Zero admin on invoicing

Social Proof (Placeholders)

"'I went from 8 to 28 orders/month without hiring help' β€” Ahmad, @silverandfire"
"'Finally know my real margins.' β€” Rachel, @rachelmakesjewelry"

First Three Customers

Post in the Singapore Jewellery Making Guild WhatsApp groups and Facebook communities offering free 90-day access to the first 12 studios that join a feedback Zoom. Visit two goldsmithing workshops in Little India and offer free setup assistance in exchange for becoming a case study.

Launch Channels

Indie Hackersr/singaporefiSingapore Small Business Facebook groupsProduct HuntJewellery Making SG community

SEO Keywords

jewelry studio management softwareinventory tool for jewelry makers singaporecustom jewelry order managementiras compliant invoicing jewelry

Competitive Analysis

Dear Inventory

dearinventory.com
$99+/mo
Strength

Powerful inventory features

Weakness

Too complex and expensive for solo makers

Our Advantage

Built from day one for one-person jewelry studios with local supplier network

Craftybase

craftybase.com
$29/mo
Strength

Good for makers

Weakness

US-centric, no Singapore supplier data or IRAS compliance

Our Advantage

Deep integration with local ecosystem

🏰 Moat Strategy

Curated, constantly updated database of Singapore jewelry supply chain partners and pricing

⏰ Why Now?

Rising material costs and supply chain fragility after 2022 have made precise inventory and supplier management essential for survival.

Risks & Mitigation

executionhigh severity

Building accurate supplier database takes significant manual effort

Mitigation

Start with top 30 suppliers and incentivize users to contribute updates

legalmedium severity

IRAS compliance changes

Mitigation

Build flexible invoice templates and monitor ACRA updates

Validation Roadmap

pre-build10 days

Survey 20 studio owners about their biggest operational headaches

Success: At least 15 mention inventory or order tracking as top 2 pains

mvp60 days

Beta with 15 studios for 6 weeks

Success: 70% weekly active usage and 9 studios willing to pay $19

Pivot Options

  • β†’Expand to other craft categories (leather, ceramics)
  • β†’Offer fulfillment service matchmaking
  • β†’B2B version for small jewelry retailers

Quick Stats

Build Time
285h
Target MRR (6 mo)
$2,400
Market Size
$3.8M
Features
9
Database Tables
4
API Endpoints
4