ShiftFuel.com

Find every grant to electrify your boat, tractor, truck or taxi

Score: 7.5/10FranceMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

French businesses in fishing, farming, construction and taxi services face ongoing high energy costs from the Iran war crisis with only targeted aid instead of broad fuel tax relief

Solution

ShiftFuel calculates exact ROI and payback period for switching to electric or hybrid equipment using real French electricity and fuel prices. It surfaces every available ADEME, regional, and EU transition grant, generates application packages, and connects businesses with approved installers and financing partners.

Target Audience

Owners and operators of French fishing, farming, construction, and taxi businesses

Differentiator

Sector-specific transition calculators (e.g. trawler electrification vs. tractor electrification) with up-to-date French subsidy rules

Brand Voice

professional

Features

Transition ROI Calculator

must-have50h

Custom calculators per sector and equipment type

Grant Database

must-have35h

Curated and updated list of French and EU transition subsidies

Grant Matcher

must-have40h

Recommends best-fit grants based on business profile

Application Pack Builder

must-have45h

Auto-generates pre-filled forms and supporting documents

Installer & Finance Directory

must-have30h

Verified vendors and leasing partners filtered by region

Project Timeline Planner

must-have25h

Step-by-step roadmap from decision to operation

Carbon Savings Tracker

nice-to-have30h

Visualizes CO₂ reduction and potential carbon credit value

Grant Alert System

nice-to-have20h

Email notifications when new funding windows open

Case Study Library

nice-to-have25h

Real examples from similar businesses that have transitioned

Total Build Time: 300 hours

Database Schema

profiles

ColumnTypeNullable
iduuidNo
user_iduuidNo
sectortextNo
departmenttextNo
current_fuel_spendintNo

Relationships:

  • has many projects

projects

ColumnTypeNullable
iduuidNo
profile_iduuidNo
asset_typetextNo
current_modeltextYes
target_modeltextYes
payback_monthsintYes
statustextNo

Relationships:

  • profile_id -> profiles.id

grants

ColumnTypeNullable
iduuidNo
nametextNo
max_amount_eurintNo
deadlinetimestampYes
eligible_sectorstextNo
activeboolNo

applications

ColumnTypeNullable
iduuidNo
project_iduuidNo
grant_iduuidNo
statustextNo
submitted_attimestampYes

Relationships:

  • project_id -> projects.id
  • grant_id -> grants.id

API Endpoints

POST
/api/calculator

Run ROI calculation with current French energy prices

🔒 Auth Required
GET
/api/matches

Return best grant matches for a project

🔒 Auth Required
POST
/api/applications

Generate filled grant application documents

🔒 Auth Required
GET
/api/vendors

List filtered installers and financiers

🔒 Auth Required

Tech Stack

Frontend
Django + HTMX + Tailwind
Backend
Django
Database
PostgreSQL
Auth
Django Allauth
Payments
Stripe
Hosting
Railway
Additional Tools
WeasyPrint for PDFsCelery for background grant scraping

Build Timeline

Week 1: Core calculator and data models

55h
  • ROI engine with real energy tariffs
  • Profile system

Week 2: Grant database and matcher

50h
  • Admin grant ingestion tool
  • Matching algorithm

Week 3: Application generator

45h
  • PDF templating with WeasyPrint
  • Guided form flows

Week 4: Vendor directory and dashboard

40h
  • Vendor CRUD and search
  • Project timeline UI

Week 5: Alerts, polish, testing

35h
  • Email alert system
  • Landing + SEO
  • Beta launch
Total Timeline: 5 weeks • 245 hours

Pricing Tiers

Explorer

$0/mo

One project, no application packs

  • Basic ROI calculator
  • Grant list view

Transition

$29/mo

None

  • Unlimited projects
  • Full grant matcher
  • Application packs
  • Vendor intros

Enterprise

$99/mo

Up to 5 users

  • Team seats
  • API access
  • Custom grant research
  • Dedicated account manager

Revenue Projections

MonthUsersConversionMRRARR
Month 19013%$338$4,056
Month 672019%$4,009$48,108

Unit Economics

$51
CAC
$920
LTV
3%
Churn
85%
Margin
LTV:CAC Ratio: 18.0xExcellent!

Landing Page Copy

Turn the Fuel Crisis into Your Transition Opportunity

Discover every French and European grant that will pay for your electric boat, tractor, excavator or taxi fleet. Get precise ROI numbers and ready-to-submit applications.

Feature Highlights

Up-to-date ADEME and regional grants
Sector-specific payback models
Application documents generated in minutes
Verified installer network
Real examples from operators who already switched

Social Proof (Placeholders)

"'Found a €45k grant that covered 62% of our new electric van fleet' — Parisian taxi operator"
"'The calculator showed payback in 26 months with subsidies' — Loire Valley vineyard"
"'Finally a clear path to electrify our fishing fleet' — Guilvinec skipper"

First Three Customers

Partner with ADEME regional offices and Chambers of Agriculture to be featured in their transition newsletters. Offer free audits to 10 early-adopter operators who have already publicly announced electrification plans. Speak at 'Transition Énergétique' workshops in Brittany and Normandy to generate initial signups.

Launch Channels

ProductHuntLinkedIn #TransitionÉnergétiqueADEME partner networkAgricultural and maritime pressr/environnement and French cleantech forums

SEO Keywords

subventions électrification bateauaides transition électrique agriculteurprime conversion véhicule électrique taxicalcul rentabilité pompe à chaleur agricultureaides ADEME construction

Competitive Analysis

Free
Strength

Official information

Weakness

Overwhelming, no personalized calculators or application help

Our Advantage

Guided experience, sector calculators, and one-click application packs

HelloWatt / similar energy advisors

https://www.hellowatt.fr
Lead-gen
Strength

Electricity focus

Weakness

Not specialized in heavy equipment or marine transition grants

Our Advantage

Deep vertical focus on the four hardest-hit French sectors

🏰 Moat Strategy

Continuously updated grant database combined with proprietary sector transition cost models that improve with every completed project

⏰ Why Now?

French government dramatically increased transition subsidies in 2023-2024 while fuel prices remain structurally high, creating a narrow window of high ROI

Risks & Mitigation

legalhigh severity

Incorrect grant information leads to rejected applications

Mitigation

Clear disclaimers, weekly manual review of official sources, partner with legal expert

marketmedium severity

Slow adoption due to high capex fears

Mitigation

Lead with strong ROI proof and success stories from early users

Validation Roadmap

pre-build10 days

Interview 15 businesses who have already transitioned equipment

Success: Clear willingness to pay for grant application automation

mvp35 days

Beta with 40 users and 3 real grant submissions

Success: At least 2 successful grant awards and 65% satisfaction

Pivot Options

  • Expand to building energy efficiency grants
  • Offer full project management service
  • Partner with OEMs for co-branded calculators

Quick Stats

Build Time
245h
Target MRR (6 mo)
$4,800
Market Size
$67.0M
Features
9
Database Tables
4
API Endpoints
4