Maturi.com

White-label AI maturity assessments for Brazilian consultants

Score: 7.7/10BrazilMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Consultants are watching contracts dry up as companies replace external advisory work with internal AI investigations.

Solution

Maturi lets consultants offer instant AI maturity assessments as a new service. They customize the questionnaire with their branding, send a link to clients, and receive a comprehensive report with maturity score, gap analysis, and 90-day roadmap. This productizes part of their offering and creates recurring revenue through follow-up implementation work.

Target Audience

Independent consultants and mid-size consulting firms in Brazil specializing in strategy, operations, and internal analysis

Differentiator

Pre-loaded with Brazil-specific AI maturity model incorporating LGPD, local tech infrastructure realities, and common challenges faced by mid-size Brazilian companies.

Brand Voice

professional

Features

White Label Assessment Builder

must-have35h

Customize questions, scoring, and add your firm's methodology

Client-Facing Assessment Portal

must-have30h

Beautiful, branded experience for client employees to complete assessment

Automated Maturity Report Generator

must-have40h

Creates 15-20 page PDF report with visualizations and recommendations

Roadmap Generator

must-have28h

AI creates prioritized 90-day implementation roadmap based on gaps

Results Dashboard

must-have22h

Consultant dashboard showing all client assessments and scores

Benchmark Database

must-have25h

Anonymous benchmarks against other Brazilian companies by industry

Follow-up Proposal Generator

nice-to-have20h

Creates proposal for implementation work based on assessment results

Multi-user Client Access

nice-to-have18h

Allow multiple client stakeholders to participate with role-based questions

Trend Reporting

nice-to-have22h

Show how client's maturity changes over multiple assessments

Total Build Time: 240 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
firm_nametextYes
brand_colortextYes
logo_urltextYes
created_attimestampNo

Relationships:

  • has many assessments

assessments

ColumnTypeNullable
iduuidNo
user_iduuidNo
client_nametextNo
statustextNo
overall_scoreintYes
created_attimestampNo

Relationships:

  • belongs to user
  • has one report

responses

ColumnTypeNullable
iduuidNo
assessment_iduuidNo
question_idintNo
answer_valueintNo
submitted_attimestampNo

Relationships:

  • belongs to assessment

reports

ColumnTypeNullable
iduuidNo
assessment_iduuidNo
contenttextYes
roadmaptextYes
generated_attimestampNo

Relationships:

  • belongs to assessment

API Endpoints

POST
/api/assessments

Create new client assessment

🔒 Auth Required
POST
/api/assessments/[id]/submit

Client submits responses to assessment

POST
/api/reports/generate

Trigger AI report and roadmap generation

🔒 Auth Required
GET
/api/benchmarks

Get industry benchmark data

🔒 Auth Required

Tech Stack

Frontend
Remix.run with TailwindCSS
Backend
Remix loaders and actions
Database
PostgreSQL
Auth
Auth0
Payments
Mercado Pago
Hosting
Fly.io
Additional Tools
OpenAIpdf-make for report generationRecharts

Build Timeline

Week 1: Core Assessment Engine

42h
  • Remix setup
  • Auth0 integration
  • Question database
  • Client-facing form

Week 2: White-labeling System

35h
  • Branding engine
  • Custom domain support stub
  • Consultant dashboard

Week 3: AI Analysis Layer

38h
  • Scoring algorithm
  • Report generation prompts
  • Roadmap engine

Week 4: Polish and Payments

32h
  • PDF report generation
  • Mercado Pago integration
  • Benchmark system
  • Landing page
Total Timeline: 4 weeks • 167 hours

Pricing Tiers

Starter

$0/mo

2 assessments per month

  • 2 assessments/month
  • Basic report template
  • Maturi branding

Pro

$25/mo

20 assessments/month

  • 20 assessments/month
  • Full white-labeling
  • Custom questions
  • Roadmap generator
  • PDF reports

Enterprise

$99/mo

Unlimited

  • Unlimited assessments
  • Team seats
  • API access
  • Custom maturity model development
  • Dedicated support

Revenue Projections

MonthUsersConversionMRRARR
Month 17518%$338$4,056
Month 668024%$4,068$48,816

Unit Economics

$29
CAC
$920
LTV
3.8%
Churn
86%
Margin
LTV:CAC Ratio: 31.7xExcellent!

Landing Page Copy

Transforme Avaliações de Maturidade de IA em uma Nova Linha de Receita

Ofereça avaliações instantâneas de maturidade de IA com sua marca. Crie upsell natural para projetos de implementação.

Feature Highlights

White label completo
Modelo brasileiro de maturidade
Relatórios profissionais automáticos
Roadmaps de 90 dias
Benchmark contra outras empresas BR

Social Proof (Placeholders)

"'Vendi R$47.000 em projetos de implementação após entregar 6 avaliações' — Paulo Ricardo, Consultor Sênior"
"'Os clientes adoram o profissionalismo do relatório. Parece que somos uma grande firma.' — Ana Beatriz"

First Three Customers

Contact consultants who already offer digital transformation or technology advisory services. Provide free Enterprise access for 90 days if they commit to delivering at least 8 assessments and sharing results. Partner with ABES (Brazilian Association of Software Companies) to promote to their consultant members.

Launch Channels

LinkedInProductHuntABES networkBrazilian tech consulting Facebook groupsEmail outreach to mid-size consulting firms

SEO Keywords

avaliação de maturidade iaai maturity assessment toolconsultoria ia brasilferramenta de assessment ia para consultoresai readiness assessment brazil

Competitive Analysis

Aon Hewitt

aon.com
Enterprise only
Strength

Established brand in assessments

Weakness

Extremely expensive and not AI-native or Brazil-focused

Our Advantage

Affordable, self-serve, white-labeled for independent consultants

Deloitte AI Institute

deloitte.com
Project-based
Strength

Strong methodology

Weakness

Not productized for smaller firms or independents

Our Advantage

Democratizes access to sophisticated AI maturity tools

🏰 Moat Strategy

Growing database of Brazilian company AI maturity benchmarks becomes increasingly valuable for both consultants and enterprises.

⏰ Why Now?

Brazilian companies have moved past pilot AI projects into systematic adoption, creating demand for structured maturity assessments that mid-size consultants are perfectly positioned to deliver with the right tooling.

Risks & Mitigation

marketmedium severity

Companies may prefer doing free AI maturity tests from big tech vendors

Mitigation

Emphasize independent interpretation and implementation roadmaps that vendors don't provide

executionmedium severity

Solo developer building complex white-label system

Mitigation

Focus on core assessment flow first, use robust Remix conventions and component libraries

Validation Roadmap

pre-build16 days

Validate demand with 15 mid-size consulting firms in Brazil

Success: At least 10 firms say they would use tool to sell $8k+ projects

mvp30 days

Launch closed beta with 8 firms

Success: Minimum 22 assessments completed with 4.2+ average rating

growth45 days

Launch affiliate program for consultants

Success: Reach 25 paying Pro users through referrals

Pivot Options

  • Offer the assessments directly to companies while using consultants as channel partners
  • Expand into full AI governance and risk management platform
  • Create certification program for 'Certified AI Maturity Assessors'

Quick Stats

Build Time
167h
Target MRR (6 mo)
$5,500
Market Size
$31.0M
Features
9
Database Tables
4
API Endpoints
4