Turn fear into collective strength.
Zambians risk erosion of their valued national peace due to rising threats of election violence and intimidation ahead of the August general election.
UnityShield connects Zambians into small 'peace circles' for dialogue, de-escalation training, and coordinated peaceful election monitoring. Users earn peace points for completing training and safe voting actions. Premium subscribers get priority access to certified peace ambassadors and legal support hotlines.
Zambian voters and citizens during election season
Focuses on positive collective action and skill-building rather than just reporting bad events — creating social accountability that prevents violence before it starts.
friendly
Small moderated groups (8-12 people) for safe dialogue
Interactive video and quiz modules on handling intimidation
Gamified rewards for completing training and safe actions
Coordinate volunteer monitoring shifts safely
Chat with verified paralegals for intimidation cases
Personalized safety recommendations based on location
Connect with trained local peace ambassadors
Continued circles after election for healing
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| phone | text | Yes |
| constituency | text | Yes |
| peace_points | int | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| constituency | text | No |
| is_active | bool | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| circle_id | uuid | No |
| user_id | uuid | No |
| joined_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| tier | text | No |
| status | text | No |
Relationships:
/api/circles/joinJoin or create peace circle
/api/training/completeRecord completed training module and award points
/api/legal/chatInitiate chat with on-duty paralegal
Limited to 2 circles
None
For community organizers
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 950 | 6% | $1,254 | $15,048 |
| Month 6 | 9,800 | 11% | $23,760 | $285,120 |
Join peace circles, build skills, and protect your vote through collective action.
Approach respected church leaders and women's groups in three provinces with free Guardian accounts to seed the first 25 circles. Create shareable invitation links optimized for WhatsApp groups. Partner with university civic clubs for youth ambassadors who recruit peers.
Broad awareness
No structured circles or training pathways
Gamification + legal integration creates higher engagement
Social graph of peace circles creates strong network effects. Reputation system and trained ambassadors are hard to copy.
Growing desire for positive, community-driven solutions after previous election tensions, combined with affordable data plans enabling group chat.
Maintaining quality moderation in circles
Train circle leaders and implement report + AI-flagged escalation system
Users prefer anonymity over joining circles
Offer 'lurker' mode initially and emphasize privacy controls
Success: 75% say they would prefer an app version and would pay for legal access
Success: Average 4.2/5 satisfaction and 180 active users within 30 days
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