Verify before you amplify. Stop election lies.
Zambians risk erosion of their valued national peace due to rising threats of election violence and intimidation ahead of the August general election.
TruthAnchor lets Zambians quickly check suspicious messages, voice notes, images and videos spreading on WhatsApp and Facebook. It combines AI analysis with a network of trained local fact-checkers to deliver clear verdicts in local languages, reducing misinformation that fuels violence.
Zambian voters and citizens during election season
First tool specifically trained on Zambian political history, supporting voice note transcription in Bemba and Nyanja — critical for rural misinformation.
professional
Forward text, image, video or voice note for immediate analysis
Hybrid system with local fact-checkers reviewing AI outputs
Transcribes and translates Bemba/Nyanja voice notes
Shows geographic hotspots of viral false claims
Beautiful cards to counter false messages with truth
Short interactive modules on spotting disinformation
Notify when specific politicians or topics trend with false claims
Users can submit evidence to help verify claims
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| phone | text | Yes |
| preferred_languages | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| content_hash | text | No |
| original_text | text | Yes |
| verdict | text | No |
| confidence | int | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| tier | text | No |
| status | text | No |
| expires_at | timestamp | Yes |
Relationships:
/api/checkSubmit content for fact-checking
/api/verdictsRetrieve recent verdicts and heatmap data
5 checks/day
None
For small NGOs
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 2,100 | 5% | $2,310 | $27,720 |
| Month 6 | 14,200 | 9% | $28,000 | $336,000 |
Instantly verify election claims in English or local languages before you forward.
Seed with Zambian fact-checking organizations (e.g. Zambia National Broadcasting Corporation fact-check unit) by giving them Monitor tier for free. Run TikTok and Facebook campaigns showing 'before and after' verification examples. Offer free Pro access to 50 active WhatsApp group admins in exchange for promoting the tool.
Strong reputation
Slow manual process, no mobile instant check
Instant AI + human hybrid with voice note support
Curated vector database of Zambian political claims becomes more accurate with every check. Local fact-checker network is difficult to replicate quickly.
Explosion of WhatsApp voice notes and deepfakes in the lead-up to the August election combined with cheap LLM APIs makes real-time verification finally feasible.
AI hallucinations on local context
Always keep human-in-the-loop and allow easy appeal of verdicts
Defamation claims from politicians
Clear sourcing, neutral language, and legal review of verdict templates
Success: Accuracy >78% before human review
Success: Average verdict time under 18 minutes and 65% user retention after 7 days
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