Turn heritage into high-value custom orders
UK ceramics manufacturers in Stoke-on-Trent face imminent factory closures and loss of centuries-old skilled trade without additional government support beyond the £120m package.
StoryMold helps Stoke factory owners create compelling digital showrooms that tell the human and historical story behind every piece. Designers and architects can browse, customize, request samples, and track orders end-to-end. This opens premium revenue streams that make factories less dependent on low-margin commodity work.
Ceramics factory owners and operators in Stoke-on-Trent’s Potteries employing 100-500 skilled artisans
AI storytelling engine trained on 300 years of Potteries history that generates authentic, emotionally compelling narratives for each product and technique.
inspiring
Beautiful catalog with rich storytelling for each collection
Creates authentic narratives based on your factory's history
B2B clients can configure products and submit detailed briefs
Visual proofing and client sign-off system for custom designs
Shared timeline visible to both factory and client
Capture inquiries from museums, hotels and designers
Streamlined physical sample ordering and tracking
Auto-generates optimized copy and images for marketing
Sync leads with popular CRM platforms
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| founded_year | int | Yes |
| heritage_story | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| organization_id | uuid | No |
| name | text | No |
| story | text | Yes |
| image_url | text | Yes |
| base_price | int | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| product_id | uuid | Yes |
| client_name | text | No |
| client_email | text | No |
| status | text | No |
| value | int | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| product_id | uuid | Yes |
| content | text | No |
| ai_generated | bool | No |
Relationships:
/api/productsCreate new product with AI story generation
/api/ordersList all custom orders with current status
/api/generate-storyGenerate AI heritage narrative for a product
/api/public/showroomPublic endpoint for designer-facing catalog (no auth)
Maximum 5 inquiries per month
Unlimited
Unlimited
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 20 | 25% | $95 | $1,140 |
| Month 6 | 85 | 40% | $646 | $7,752 |
Transform centuries of Stoke heritage into premium custom orders from designers, hotels and museums.
Identify 20 interior designers and architects who have previously specified British ceramics via LinkedIn. Offer them free access to curated showrooms from the first 3 factory partners. Run co-branded webinar with the Potters Council on 'Selling Heritage in 2025' to drive inbound factory signups.
Beautiful websites
Generic templates with no ceramics workflow or AI storytelling
Deep domain workflow from inquiry to production tracking
Email + basic e-commerce
No B2B custom order approval system or heritage narrative engine
Purpose-built for factories selling to designers and institutions
Rich library of verified Stoke heritage narratives and relationships with UK interior designers that compounds as more factories join and contribute authentic content.
Post-pandemic demand for authentic, story-driven premium products has surged while AI writing tools have matured enough to help small factories tell their stories at scale.
Designers may prefer established platforms
Focus on exclusive Stoke factory network and superior storytelling quality
IP concerns around historical stories
Use only factory-provided or public domain historical facts with clear disclaimers
Success: Clear confirmation that storytelling drives purchase decisions and current solutions are inadequate
Success: Minimum 3 paid orders generated through the platform
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