Cut costs and prove efficiency to secure your factory's future
UK ceramics manufacturers in Stoke-on-Trent face imminent factory closures and loss of centuries-old skilled trade without additional government support beyond the £120m package.
KilnFlow gives ceramics operators simple dashboards to track material usage, energy consumption, waste, and production bottlenecks specific to pottery. It benchmarks performance against other Stoke factories anonymously and generates the exact reports needed to apply for additional government support beyond the £120m package.
Ceramics factory owners and operators in Stoke-on-Trent’s Potteries employing 100-500 skilled artisans
Industry-first ceramics-specific benchmarks and cost models based on real anonymous data from the Potteries, delivering immediately actionable savings recommendations.
professional
Record daily output, firing schedules, and material consumption
Monitor raw material efficiency and identify waste hotspots
Track kiln energy usage with manual entry or basic IoT hooks
Anonymous comparison of your metrics against similar factories
Automated reports showing efficiency improvements for funding bids
Predict monthly costs based on current production trends
Monitor raw material price changes across UK suppliers
Simple alerts for kiln maintenance based on usage patterns
One-click export of production costs to accounting software
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| employee_count | int | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| organization_id | uuid | No |
| date | timestamp | No |
| output_quantity | int | No |
| energy_kwh | int | Yes |
| waste_percentage | int | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| production_run_id | uuid | No |
| material_type | text | No |
| quantity_used | int | No |
| cost_per_unit | int | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| category | text | No |
| average_value | int | No |
| updated_at | timestamp | No |
/api/productionLog daily production run data
/api/benchmarkGet anonymized industry benchmark data
/api/reportsGenerate grant or efficiency report
/api/forecastGet 3-month cashflow and cost projection
Single user, 90 day history
Up to 10 users, 2 years history
Unlimited
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 18 | 22% | $76 | $912 |
| Month 6 | 75 | 38% | $543 | $6,516 |
Ceramics-specific dashboards and benchmarks trusted by Stoke operators. Generate the reports that unlock more government support.
Contact the top 15 factories via the Staffordshire Chamber of Commerce directory offering a free 'Efficiency Diagnostic' report using their historical data. Follow up with personalized Loom video walkthroughs. Partner with energy consultants already working in the Potteries to get warm referrals.
General manufacturing MRP
Not tailored to ceramics or small-batch artisanal production
Deep domain knowledge of firing schedules, glaze waste, and Stoke-specific metrics
All-in-one ERP
Overkill and complex for 100-500 employee ceramics factories
Focused, simple interface built exclusively for the Potteries
Unique dataset of anonymous Stoke-on-Trent ceramics production metrics that becomes more valuable as more factories join, creating strong network effects.
Skyrocketing energy prices and the narrow window to apply for additional support after the initial £120m package have created urgent demand for efficiency tools right now.
Data privacy concerns with benchmarking
Use only fully anonymized and aggregated data with clear transparency and opt-in
Solo dev maintaining Rails app long-term
Keep codebase simple with Hotwire and avoid unnecessary complexity
Success: 70% express willingness to pay for specialized benchmarking
Success: At least 3 factories log data for 30 consecutive days
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