SkillKiln.com

Capture master pottery skills before they disappear forever

Score: 7.3/10UKMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

UK ceramics manufacturers in Stoke-on-Trent face imminent factory closures and loss of centuries-old skilled trade without additional government support beyond the £120m package.

Solution

SkillKiln lets Stoke ceramics factories easily record veteran artisans demonstrating techniques via video and notes. AI automatically transcribes, tags, and organizes this knowledge into searchable libraries and structured training programs for apprentices. This directly combats the loss of centuries-old skills and helps factories demonstrate knowledge preservation efforts for additional funding and talent attraction.

Target Audience

Ceramics factory owners and operators in Stoke-on-Trent’s Potteries employing 100-500 skilled artisans

Differentiator

The only platform with AI trained specifically on Stoke pottery terminology, throwing techniques, and glazing methods, turning tacit knowledge into structured, transferable training assets.

Brand Voice

supportive

Features

Video Knowledge Capture

must-have40h

Simple upload or recording of artisan demonstrations with automatic metadata tagging

AI Transcription & Tagging

must-have50h

Converts videos to searchable text using pottery-specific vocabulary models

Semantic Knowledge Base

must-have35h

Vector-powered search across all factory knowledge and historical techniques

Training Module Builder

must-have45h

Drag-and-drop creation of apprentice learning paths with assessments

Apprentice Progress Tracker

must-have30h

Monitor individual learning curves and certify skill mastery

Grant Report Generator

must-have25h

One-click reports proving skills preservation for government bodies

AI Technique Advisor

nice-to-have55h

Chat interface answering production questions based on your factory's knowledge

Anonymous Benchmarking

nice-to-have30h

Compare your skill coverage against other Stoke factories anonymously

Video Annotation Tool

nice-to-have35h

Mark specific moments in videos with technique notes and standards

Total Build Time: 345 hours

Database Schema

organizations

ColumnTypeNullable
iduuidNo
nametextNo
employee_countintYes
heritage_summarytextYes
created_attimestampNo

Relationships:

  • has many users
  • has many knowledge_pieces
  • has many training_modules

users

ColumnTypeNullable
iduuidNo
organization_iduuidNo
emailtextNo
roletextNo
created_attimestampNo

Relationships:

  • belongs to organization

knowledge_pieces

ColumnTypeNullable
iduuidNo
organization_iduuidNo
titletextNo
video_urltextYes
transcripttextYes
embeddingvectorYes
created_byuuidNo
created_attimestampNo

Relationships:

  • belongs to organization
  • belongs to user as creator

training_modules

ColumnTypeNullable
iduuidNo
organization_iduuidNo
titletextNo
statustextNo
created_attimestampNo

Relationships:

  • belongs to organization
  • has many knowledge_pieces via join table

API Endpoints

POST
/api/knowledge

Upload video and create knowledge entry with AI processing

🔒 Auth Required
POST
/api/search

Semantic search across knowledge base

🔒 Auth Required
GET
/api/training-modules

List all training modules with progress stats

🔒 Auth Required
POST
/api/reports/grant

Generate PDF report for government funding applications

🔒 Auth Required
GET
/api/apprentices/progress

Dashboard data for apprentice skill development

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + TailwindCSS + shadcn/ui
Backend
Next.js API Routes
Database
Supabase Postgres with pgvector
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
OpenAI API (Whisper + embeddings)UploadThingPDF-Lib

Build Timeline

Week 1: Foundation and auth

32h
  • Supabase project setup
  • Auth and organization onboarding flow
  • Basic dashboard UI

Week 2: Knowledge capture core

45h
  • Video upload system
  • AI transcription pipeline
  • Knowledge library UI

Week 3: AI search layer

38h
  • Embedding generation and pgvector storage
  • Semantic search API + UI

Week 4: Training system

42h
  • Module builder
  • Assignment and progress tracking
  • Apprentice view

Week 5: Reports and polish

35h
  • Grant report generator
  • Analytics dashboard
  • Mobile responsiveness

Week 6: Payments, testing, launch prep

28h
  • Stripe billing integration
  • Landing page
  • Documentation and first beta users
Total Timeline: 6 weeks • 265 hours

Pricing Tiers

Starter

$0/mo

Maximum 8 users

  • 10 knowledge pieces
  • Basic search
  • 1 active training module

Pro

$19/mo

Up to 50 users

  • Unlimited knowledge pieces
  • Full AI transcription & search
  • Unlimited training modules
  • Grant reports
  • Skill gap analysis

Enterprise

$49/mo

Unlimited

  • Everything in Pro
  • Custom AI model fine-tuning
  • Priority support & training
  • SSO and advanced permissions
  • API access

Revenue Projections

MonthUsersConversionMRRARR
Month 12218%$76$912
Month 69532%$577$6,924

Unit Economics

$95
CAC
$820
LTV
4%
Churn
85%
Margin
LTV:CAC Ratio: 8.6xExcellent!

Landing Page Copy

Don't Let Stoke's Pottery Legacy Die With Retiring Artisans

Record, organize, and transfer generations of expertise with AI. Keep your factory viable and your craft alive.

Feature Highlights

AI Video Transcription
Searchable Technique Library
Ready-to-Use Training Paths
Grant Application Reports
Apprentice Certification

Social Proof (Placeholders)

"'We documented 40 techniques in two weeks that would have been lost when our master retired. Game changer.' — MD, Longton Pottery"
"'Our new apprentices are productive in half the usual time.' — HR Manager, Stoke Ceramics"

First Three Customers

Leverage personal connections through the British Ceramic Confederation and Staffordshire University ceramics department to secure intros to 3 factory owners. Offer 90-day free Pro accounts in exchange for video testimonials and weekly feedback calls. Attend the next Stoke Pottery Festival with a live demo station targeting owners of 100-500 employee factories.

Launch Channels

ProductHuntLinkedIn (Stoke manufacturing groups and targeted ads)British Ceramics Confederation mailing listr/PotteryStoke-on-Trent Chamber of Commerce

SEO Keywords

pottery skills preservation softwarestoke pottery training platformceramics knowledge capture toolartisan apprenticeship softwaretraditional pottery skill transfer

Competitive Analysis

Notion

notion.so
$10/user/mo
Strength

Flexible all-in-one workspace

Weakness

No AI trained on ceramics techniques or structured training certification

Our Advantage

Purpose-built AI and templates for throwing, glazing, and firing techniques

Enterprise only
Strength

Advanced corporate LMS

Weakness

Too complex and expensive for 100-500 employee factories

Our Advantage

Focused exclusively on heritage trades with simple capture-first workflow

🏰 Moat Strategy

Data moat from proprietary Stoke-specific pottery technique embeddings that improve with every factory that joins, creating increasing accuracy and stickiness.

⏰ Why Now?

The £120m government package has put skills preservation at the top of every factory owner's agenda while Whisper and embedding APIs have only recently become cheap enough for a $19/mo micro-SaaS.

Risks & Mitigation

markethigh severity

Resistance from traditional owners uncomfortable with technology

Mitigation

Prioritize dead-simple mobile-first recording experience and offer personal onboarding Zoom calls for first 20 customers

executionmedium severity

AI accuracy on regional Potteries accents and jargon

Mitigation

Allow easy human correction of transcripts and continuously fine-tune model with consented data

Validation Roadmap

pre-build10 days

Conduct 12 discovery calls with target factory owners

Success: At least 8 indicate strong intent to pay $19/mo

mvp45 days

Private beta with first 6 factories

Success: Minimum 4 factories uploading 8+ knowledge pieces and assigning training within 30 days

launch14 days

Public launch + LinkedIn campaign

Success: 30 sign-ups and 8 paid conversions in first 14 days

Pivot Options

  • Expand to other UK heritage crafts (glass, textiles)
  • White-label training content for colleges
  • Develop physical IoT kiln integration for technique optimization

Quick Stats

Build Time
265h
Target MRR (6 mo)
$2,400
Market Size
$0.4M
Features
9
Database Tables
4
API Endpoints
5