Master the 10 non-negotiable imperatives to dominate the US market from Australia
Australian startups waste massive time and capital failing to cross the 'chasm' into the US market because they don't know the 10 non-negotiable imperatives required to scale and dominate.
Chasmly breaks down the 10 critical imperatives into digestible modules with checklists, templates, and video guides. Founders can assess their current readiness, track progress against each imperative, and access a library of resources specifically tailored for Australian companies entering the US.
Australian startup founders and leadership teams with $1M–$10M ARR actively preparing for or attempting US market entry
Exclusively focused on the Australian-to-US journey with real case studies from successful companies like Canva and Atlassian, providing cultural and regulatory nuances that generic US expansion tools miss.
supportive
90-question assessment scoring your startup on the 10 imperatives with detailed report
10 comprehensive modules with videos, articles, and actionable checklists
Visual tracking of completion percentage and milestone achievements
Curated downloadable assets like pitch decks, competitor analysis templates, and go-to-market playbooks
Task management system to log and monitor real-world application of each imperative
In-depth case studies and interviews with Australian founders who crossed the chasm
Discussion space for Australian founders at similar stages
Live sessions with experts who have scaled to the US
Recommendations based on assessment results
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| company_name | text | Yes |
| arr | int | Yes |
| created_at | timestamp | No |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| overall_score | int | Yes |
| imperative_scores | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| imperative_number | int | No |
| completion | int | No |
| notes | text | Yes |
| updated_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| stripe_id | text | Yes |
| tier | text | No |
| status | text | No |
| current_period_end | timestamp | Yes |
Relationships:
/api/assessmentSubmit assessment and receive scored report
/api/progressFetch current user progress data
/api/modules/[id]Get content for specific imperative
/api/resourcesList and download templates
/api/checkoutCreate Stripe checkout session
Limited to 1 assessment
Full access
Team seats included
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 110 | 14% | $539 | $6,468 |
| Month 6 | 720 | 19% | $4,788 | $57,456 |
The 10 imperatives Australian founders wish they knew before burning millions trying to scale in America.
Reach out to Startmate and Blackbird portfolio companies via warm intros offering free Navigator access for candid feedback. Post detailed value threads on LinkedIn and Twitter about individual imperatives targeting #AusTech hashtag. Attend or speak at StartupAUS and Founders events in Melbourne and Sydney offering exclusive beta codes.
Broad international checklists
Generic advice that ignores Australian context
Deeply researched Australian-specific 10 imperatives with local case studies
Enterprise focus
Too expensive and slow for sub-$10M ARR companies
Self-serve, affordable, and built exclusively for Australian leadership teams
Proprietary framework updated via community success data. Strong brand as the definitive Australian-to-US resource creates high switching costs.
Record number of Australian companies hitting $1-10M ARR combined with easier remote selling post-pandemic has created a surge in US expansion attempts, yet failure rate remains over 70%.
Smaller than expected addressable market of active US expansion attempts
Expand targeting to companies planning expansion within 12 months
Content becomes outdated as market conditions change
Quarterly framework reviews with successful founders
Providing business advice without proper disclaimers
Clear legal disclaimers and affiliate relationships with professionals
Success: 80% confirm they would pay for a dedicated solution
Success: 200 signups and 40 completed assessments
Success: $2,000 MRR in first 30 days
Success: Consistent 15% MoM growth
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