Benchmark your startup against what MENA investors actually fund today
MENA early-stage startups face shrinking equity funding access as investors heavily favor debt deals and mature companies, causing a 57% YoY drop in deal count
TractionOasis gives early-stage MENA founders a live dashboard that compares their traction, team metrics, and milestones against anonymized data from recently funded companies in the region. It highlights gaps and creates personalized 90-day action plans with special tracks for women and mixed-gender teams outside logistics and fintech.
Early-stage MENA founders (pre-seed to Series A), especially women and mixed-gender teams outside of logistics and fintech
Live benchmarks updated monthly from MENA funding outcomes with gender-specific scoring for women-led teams
professional
Visual overview of funding readiness across 12 key metrics
Compares your metrics against real regional funding data
Identifies specific weaknesses investors will flag
Generates customized weekly tasks to close funding gaps
Log milestones and see readiness score improve over time
Creates polished monthly updates based on your tracked progress
Additional insights for women and mixed teams
Compare against similar startups in your sector
Professional PDF reports for investors
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| team_type | text | No |
| country | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| sector | text | No |
| stage | text | No |
| updated_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| startup_id | uuid | No |
| month | timestamp | No |
| mrr | int | Yes |
| users | int | Yes |
| burn_rate | int | Yes |
| readiness_score | int | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| startup_id | uuid | No |
| title | text | No |
| tasks | text | Yes |
| due_date | timestamp | Yes |
| completed | bool | No |
Relationships:
/api/metricsSubmit new monthly metrics
/api/benchmarkCalculate current benchmarks and gaps
/api/action-planGenerate personalized action plan
/api/reportsGenerate investor PDF report
Limited history
Single startup
Up to 5 startups
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 180 | 9% | $405 | $4,860 |
| Month 6 | 1,350 | 16% | $5,400 | $64,800 |
Live benchmarks from actual MENA deals. Action plans that close gaps. Built for women and mixed teams.
Offer free Builder access to participants of upcoming Wamda, Flat6Labs, and AUC Venture Lab cohorts (targeting 25 women and mixed teams). Create a viral LinkedIn challenge called '30-Day Readiness Sprint' that drives signups and converts 15% to paid.
Strong investor updates
US-centric metrics, no MENA benchmarks
Region-specific scoring with gender lens
Cap table and data
Too heavy for pre-seed, no readiness focus
Lightweight, actionable, MENA-specific
Growing dataset of MENA-specific metric benchmarks that becomes more valuable as more startups contribute anonymized data
Investors have sharply raised the bar for equity deals. Founders need a clear, data-driven understanding of exactly what 'mature enough' means in the current MENA market.
Difficulty obtaining accurate anonymized funding data
Start with public data and partner with accelerators for aggregated insights
Users may not consistently update metrics
Gamification, reminders, and integration with Google Sheets
Success: 70% indicate strong need and intent to pay $25/mo
Success: Average readiness score improvement of 22 points over 8 weeks
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