One-tap transaction bookkeeping for West African vendors
Nigerian small merchants rely on manual bookkeeping, making it hard to track transactions, manage inventory, and collect debts from customers who owe them.
TradeLedger captures all cash/credit transactions via voice or tap, auto-categorizes for bookkeeping, and manages inventory/debts in one dashboard. It generates bank-ready reports and debt summaries weekly. Merchants end manual notebooks, gaining insights without accounting skills.
Small merchants and retailers in Nigeria, such as kirana stores and food vendors in Lagos and West Africa
Voice input in Pidgin/Yoruba for low-literacy users + one-click reconciliation with bank USSD, built for mobile-only workflows.
professional
Log sales/expenses via tap or voice
Track customer credits linked to transactions
Auto-deduct stock on sales
P&L, cash flow views
Speech-to-text in local languages
Auto-sent summaries via WhatsApp/PDF
USSD balance import
Custom tags for expenses
Shop assistants access
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| phone | text | No |
| created_at | timestamp | No |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| type | text | No |
| amount | int | No |
| customer_id | uuid | Yes |
| item_id | uuid | Yes |
| timestamp | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| stock | int | No |
Relationships:
/api/transactionsLog transaction
/api/dashboardSummary metrics
/api/reportsGenerate report
/api/voiceProcess speech input
No voice
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 250 | 1% | $68 | $810 |
| Month 6 | 2,000 | 4.5% | $2,430 | $29,160 |
Voice-enabled bookkeeping for busy Nigerian vendors.
Run Pidgin demo video ads on Facebook to Lagos/Abuja vendors; partner with 1 market association for intros; cold DM 30 via Instagram stories.
Invoicing
No voice/local langs
Voice for illiterates
POS
No full books
Complete ledger
Data flywheel for category suggestions + voice accuracy improving with use
Voice tech maturity + 70% informal economy seeking simple tools
Voice recognition accuracy
Fallback text + local training
Data privacy
GDPR-like + local compliance
Literacy barrier
Voice primary
Success: 15 want beta
Success: 20% pro conv
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