StockNaija

Smart inventory tracking for Nigerian shops with low-stock SMS alerts

Score: 8.0/10United StatesMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Nigerian small merchants rely on manual bookkeeping, making it hard to track transactions, manage inventory, and collect debts from customers who owe them.

Solution

StockNaija simplifies inventory management by letting merchants scan/add stock via phone, track sales/transactions, and get SMS alerts for low stock. It auto-calculates reorder points based on sales velocity and generates simple profit reports. Perfect for kirana stores avoiding stockouts without spreadsheets.

Target Audience

Small merchants and retailers in Nigeria, such as kirana stores and food vendors in Lagos and West Africa

Differentiator

AI-powered reorder predictions using local sales patterns + offline barcode scanning, tailored for erratic Nigerian supply chains.

Brand Voice

supportive

Features

Item Catalog

must-have10h

Add products with barcode, price, quantity

Sales Logging

must-have8h

Record daily sales & update stock instantly

Low-Stock Alerts

must-have12h

SMS notifications when stock < threshold

Inventory Dashboard

must-have10h

Real-time stock levels, trends

Reorder Suggestions

must-have15h

AI-based reorder qty/date

Offline Mode

must-have12h

Sync when online via PWA

Profit Reports

nice-to-have7h

Weekly sales/profit summaries

Barcode Scanner

nice-to-have10h

Camera-based scanning

Supplier Contacts

nice-to-have6h

Link suppliers to items

Total Build Time: 90 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
phonetextNo
created_attimestampNo

items

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
barcodetextYes
quantityintNo
priceintNo

Relationships:

  • user_id references users(id)

transactions

ColumnTypeNullable
iduuidNo
item_iduuidNo
typetextNo
quantityintNo
datetimestampNo

Relationships:

  • item_id references items(id)

API Endpoints

POST
/api/items

Add item

🔒 Auth Required
POST
/api/transactions

Log sale/stock in

🔒 Auth Required
GET
/api/dashboard

Fetch stock overview

🔒 Auth Required
GET
/api/alerts

Check low stock

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + Shadcn/ui + Quasar for PWA
Backend
Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
AfricasTalking SMSZXing for barcode

Build Timeline

Week 1: Auth & items

40h
  • Signup
  • Item CRUD

Week 2: Transactions & offline

45h
  • Sales log
  • PWA offline

Week 3: Dashboard & alerts

40h
  • Dashboard
  • SMS alerts

Week 4: AI reorder & polish

35h
  • Suggestions
  • Reports

Week 5: Scanner & launch

30h
  • Barcode
  • Landing

Week 6: Testing

20h
  • Beta fixes
Total Timeline: 6 weeks • 280 hours

Pricing Tiers

Free

$0/mo

No offline

  • 50 items
  • Basic alerts

Pro

$27/mo
  • Unlimited items
  • Offline, AI reorders
  • Reports

Enterprise

$77/mo
  • Multi-store
  • API access

Revenue Projections

MonthUsersConversionMRRARR
Month 11501.5%$61$729
Month 61,2004%$1,296$15,552

Unit Economics

$10
CAC
$250
LTV
5%
Churn
90%
Margin
LTV:CAC Ratio: 25.0xExcellent!

Landing Page Copy

Never Stock Out Again – StockNaija Alerts You

Track inventory, predict reorders, get SMS warnings for your Lagos shop.

Feature Highlights

Easy stock entry
Sales tracking
Smart alerts
Offline app
Profit insights

Social Proof (Placeholders)

"'Saved me from losses!' – Mama T, food vendor"
"'Perfect for small store' – Obi, retailer"

First Three Customers

Visit Oshodi/Idumota markets, demo on 20 phones, sign up 3 on-spot with free month; share video in 'Nigerian Retailers' FB group targeting kirana owners.

Launch Channels

Product Huntr/smallbusinessTwitter NaijaEntrepreneursLinkedIn Nigeria SMB

SEO Keywords

inventory app Nigeriastock tracking small shop Lagoslow stock alerts merchants

Competitive Analysis

Zoho Inventory

zoho.com/inventory
$29+/mo
Strength

Multi-channel

Weakness

No SMS/offline for emerging markets

Our Advantage

Local SMS + offline for Nigeria

Transaction fees
Strength

POS hardware

Weakness

Inventory basic

Our Advantage

Predictive alerts

🏰 Moat Strategy

Sales data moat for better predictions + integrations with local suppliers

⏰ Why Now?

Supply chain disruptions + 60M+ informal retailers digitizing

Risks & Mitigation

technicalmedium severity

Offline sync conflicts

Mitigation

Supabase realtime + conflict resolution

executionmedium severity

Slow adoption

Mitigation

Market visits

Validation Roadmap

pre-build5 days

Survey 15 vendors on stock pains

Success: 80% want alerts

launch30 days

50 signups week 1

Success: 10% retention

Pivot Options

  • POS only
  • Debt add-on
  • Supplier marketplace

Quick Stats

Build Time
280h
Target MRR (6 mo)
$1,500
Market Size
$75.0M
Features
9
Database Tables
3
API Endpoints
4