OnboardLink.com

Automate cross-system onboarding workflows in minutes.

Score: 7.9/10United StatesMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Enterprise HR teams are crippled by fragmented HR systems that fail to integrate, creating data silos and inefficient workflows in recruiting, onboarding, and performance management.

Solution

OnboardLink bridges recruiting ATS, HRIS, and IT tools to create automated onboarding sequences. New hires flow seamlessly from offer to Day 1 without manual handoffs. HR teams save weeks per hire by standardizing workflows across fragmented systems.

Target Audience

Enterprise HR teams managing recruiting, onboarding, and performance management in large organizations

Differentiator

Pre-built templates for enterprise onboarding sequences with conditional logic, not just basic automations.

Brand Voice

supportive

Features

Workflow Builder

must-have25h

Drag-drop builder for onboarding sequences.

ATS Triggers

must-have20h

Auto-start on hire from Greenhouse/Workable.

Task Assignments

must-have18h

Assign docs, trainings across tools.

Progress Tracking

must-have15h

Real-time hiree dashboard.

Compliance Checklists

must-have12h

Built-in templates for legal reqs.

Email Templates

nice-to-have10h

Custom branded comms.

Analytics

nice-to-have15h

Time-to-onboard metrics.

Offboarding

future20h

Reverse workflows.

Total Build Time: 135 hours

Database Schema

workspaces

ColumnTypeNullable
iduuidNo
nametextNo
plantextNo

workflows

ColumnTypeNullable
iduuidNo
workspace_iduuidNo
nametextNo
statustextNo

Relationships:

  • workspace_id -> workspaces.id

tasks

ColumnTypeNullable
iduuidNo
workflow_iduuidNo
typetextNo
assignee_typetextYes

Relationships:

  • workflow_id -> workflows.id

runs

ColumnTypeNullable
iduuidNo
workflow_iduuidNo
hiree_emailtextNo
statustextNo
created_attimestampNo

Relationships:

  • workflow_id -> workflows.id

API Endpoints

POST
/api/workflows

Create workflow

🔒 Auth Required
POST
/api/workflows/:id/run

Trigger run

🔒 Auth Required
GET
/api/runs/:id

Get run status

🔒 Auth Required
POST
/api/integrations

Connect tool

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + Shadcn/UI
Backend
Next.js API + Supabase
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Supabase Realtime

Build Timeline

Week 1: Auth and basics

20h
  • Workspaces
  • User mgmt

Week 2: Workflow builder

30h
  • Drag-drop UI
  • Task types

Week 3: Integrations and runs

35h
  • ATS webhooks
  • Run tracking

Week 4: UI polish and payments

25h
  • Dashboards
  • Stripe

Week 5: Templates and testing

15h
  • 5 templates
  • E2E tests

Week 6: Analytics nice-to-have

10h
  • Metrics dashboard
Total Timeline: 6 weeks • 155 hours

Pricing Tiers

Free

$0/mo

5 runs/month

  • 1 workflow
  • Basic tasks

Pro

$27/mo

50 runs/month

  • Unlimited workflows
  • ATS integrations

Enterprise

$127/mo

None

  • All + Custom templates
  • Unlimited

Revenue Projections

MonthUsersConversionMRRARR
Month 1405%$70$840
Month 625010%$700$8,400

Unit Economics

$35
CAC
$550
LTV
4%
Churn
92%
Margin
LTV:CAC Ratio: 15.7xExcellent!

Landing Page Copy

Onboard Hires 5x Faster Across Any Tools

Automated workflows that bridge your HR stack – from ATS to active directory.

Feature Highlights

Pre-built templates
Conditional logic
Real-time tracking
ATS auto-triggers
Compliance ready

Social Proof (Placeholders)

"'Cut onboarding from 2 weeks to 2 days' - Talent Lead"
"'Perfect for our multi-tool setup' - HR Ops"

First Three Customers

Target HR ops on LinkedIn searching 'onboarding automation', share Figma mockups in DMs to 30 prospects, offer personalized template builds for first 3 signups via Typeform survey.

Launch Channels

Product Huntr/humanresourcesIndie HackersHR Tech Slack

SEO Keywords

hr onboarding automationats to hris workflowautomate employee onboardingenterprise onboarding tool

Competitive Analysis

Rippling

rippling.com
$8/user/mo
Strength

All-in-one

Weakness

Requires migration

Our Advantage

Works with existing stack

Per hire fees
Strength

Global

Weakness

Payroll focus

Our Advantage

Pure workflow bridge

🏰 Moat Strategy

Template marketplace from users creating viral sharing and data moat on best practices.

⏰ Why Now?

Hiring rebound + hybrid work increasing onboarding complexity and tool fragmentation.

Risks & Mitigation

technicalmedium severity

Webhook reliability

Mitigation

Fallback polling

marketmedium severity

Preference for all-in-one

Mitigation

Target multi-tool users

Validation Roadmap

pre-build5 days

Survey 15 HR on onboarding pains

Success: 70% want automation

mvp28 days

Beta with 3 workflows

Success: 3 paid conversions

Pivot Options

  • Offboarding focus
  • General HR workflows
  • ATS-only enhancer

Quick Stats

Build Time
155h
Target MRR (6 mo)
$900
Market Size
$3000.0M
Features
8
Database Tables
4
API Endpoints
4