Gamified student referrals to virally acquire tenants under $10 CAC.
Proptech platform owners can't acquire student tenants cost-effectively due to fierce competition from Facebook Marketplace and university bulletin boards, driving CAC above $50 per user.
StuRefer builds referral engines for proptech platforms where students earn points, badges, and cash for roommate/tenant referrals that convert. Leaderboards per campus drive competition, creating viral loops. Platforms get pre-qualified leads from peer networks, cheaper than ads or boards.
Proptech founders and operators of student housing rental platforms
Campus-specific gamification with social proof from top referrers.
edgy
Configure rewards and share links for listings.
Real-time rankings per university.
Virtual currency redeemable for cash/gifts.
Previews for WhatsApp/IG/TikTok.
Deep funnel from share to lease.
Unlockable achievements for streaks.
Roommate group signups.
Campus-wide promo sends.
Web3 rewards integration.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| is_student | bool | No |
| university | text | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| reward_rate | int | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| referrer_id | uuid | No |
| referee_email | text | No |
| points_earned | int | No |
| status | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| platform_id | uuid | No |
| university | text | No |
| top_referrers | jsonb | Yes |
Relationships:
/api/referLog referral
/api/leaderboardFetch campus board
/api/pointsUser balance
/api/redeemClaim rewards
/api/analyticsPlatform metrics
100 referrals/mo
1000 referrals/mo
Unlimited
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 60 | 5% | $81 | $972 |
| Month 6 | 350 | 12% | $1,134 | $13,608 |
Gamify referrals for explosive, cheap acquisition.
Post in student housing Reddit subs and Twitter for proptechs, offering free setup + $50 reward budget. Cold DM operators from Apollo.io 'student rentals'. Host Twitter space with 3 founders.
Ecomm focus
No gamification
Student-specific virality
Advanced loops
Complex setup
Proptech templates + cheap
Data flywheel from referral graphs per campus
Gen Z gamification trend + proptech consolidation needing scale.
Low virality initially
Seed with incentives
Reward costs overrun
Cap per platform
Success: 20% referral rate
Success: CAC < $20
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