PeerDrop

Viral referral chains turn NFT drops into campus conversations.

Score: 7.3/10AustraliaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Student developers building NFT collectibles for university events struggle to acquire peer users without paid ads due to web3 wallet intimidation.

Solution

Devs launch referral-gated NFT campaigns where each peer invite unlocks mints for both—no wallets needed upfront. Built-in gamification rewards top referrers with exclusive drops. Tracks virality with peer trees, driving organic growth without ads.

Target Audience

Student developers building NFT collectibles for university events targeting peer adoption

Differentiator

Referral mechanics exploit university social graphs for exponential peer acquisition.

Brand Voice

supportive

Features

Referral Campaign Creator

must-have14h

Set up drops with invite multipliers and rewards.

Invite Link Generator

must-have10h

Personalized links track referral trees.

Virality Dashboard

must-have12h

Visualize referral networks and K-factors.

Social Login Claims

must-have11h

Claim via Google/Discord, wallet optional.

Reward Distribution

must-have13h

Auto-mint bonuses for high referrers.

Gamification Badges

nice-to-have9h

Leaderboards for campus events.

Cross-Promo Tools

nice-to-have8h

Partner with other devs for joint drops.

SMS Invites

nice-to-have6h

Text-based referrals.

Total Build Time: 83 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
referrer_iduuidYes
created_attimestampNo

Relationships:

  • referrer_id references users(id)

campaigns

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
multiplierintNo

Relationships:

  • user_id references users(id)

referrals

ColumnTypeNullable
iduuidNo
campaign_iduuidNo
inviter_iduuidNo
invitee_iduuidNo
statustextNo

Relationships:

  • campaign_id -> campaigns(id), inviter_id/invitee_id -> users(id)

API Endpoints

POST
/api/campaigns

Create referral campaign

🔒 Auth Required
POST
/api/refer/:campaignId/:referrerId

Join via referral

GET
/api/dashboard/:campaignId

Referral tree stats

🔒 Auth Required
GET
/api/users/me

Current user profile

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API + Supabase
Database
Supabase Postgres
Auth
Supabase Auth + OAuth
Payments
Stripe
Hosting
Vercel
Additional Tools
Zod for validationRecharts for trees

Build Timeline

Week 1: Auth + users

20h
  • OAuth setup
  • User profiles

Week 2: Campaign core

22h
  • Campaign CRUD
  • Referral DB

Week 3: Invite flows

25h
  • Link gen
  • Claim mint

Week 4: Dashboard viz

20h
  • Tree charts
  • K-factor calc

Week 5: Rewards + polish

18h
  • Auto-rewards
  • Badges

Week 6: Test/deploy

12h
  • Integrations
  • Landing

Week 7: Optimizations

8h
  • Perf tweaks
Total Timeline: 7 weeks • 145 hours

Pricing Tiers

Free

$0/mo

100 referrals

  • 1 campaign
  • Basic tree view

Pro

$35/mo

5000 referrals

  • Unlimited campaigns
  • Advanced metrics
  • Custom rewards

Enterprise

$99/mo

Unlimited

  • All Pro + API
  • Custom domains

Revenue Projections

MonthUsersConversionMRRARR
Month 1803%$84$1,008
Month 67006%$1,470$17,640

Unit Economics

$6
CAC
$280
LTV
5%
Churn
90%
Margin
LTV:CAC Ratio: 46.7xExcellent!

Landing Page Copy

Explode Your NFT Drop with Referrals

Peers invite peers—watch your campus event go viral effortlessly.

Feature Highlights

Referral trees
Auto-rewards
Social login
Virality metrics
No wallet needed

Social Proof (Placeholders)

"'100+ claims from 5 seeds!' - Jordan, Event Org"
"'Perfect for club recruitment.' - Taylor, CS lead"

First Three Customers

Target referral-heavy communities like hackathon Discords and student org Twitters; offer lifetime Pro for first 3 campaigns with testimonials. Run a 'beta blast' thread on r/EntrepreneurStudents.

Launch Channels

Product Huntr/indiehackersHacker News ShowDiscord dev serversTwitter #SaaS

SEO Keywords

referral nft dropsviral nft campaigns studentscampus referral marketing nftspeer invite nft mintinggamified nft university

Competitive Analysis

ReferralCandy

referralcandy.com
$59+/mo
Strength

Ecom focus

Weakness

No NFT integration

Our Advantage

Native web3 referrals for students

Viral Loops

viralloops.com
$49+/mo
Strength

Templates

Weakness

Generalist, wallet-agnostic missing

Our Advantage

NFT rewards + campus tuning

🏰 Moat Strategy

Data on successful campus referral patterns builds predictive virality engine.

⏰ Why Now?

Referral marketing surges post-iOS privacy changes; web3 L2s enable cheap reward mints.

Risks & Mitigation

technicalmedium severity

Referral spam

Mitigation

Captcha + rate limits

marketmedium severity

Low virality in niche

Mitigation

Seed incentives

legallow severity

Sweepstakes rules

Mitigation

No cash rewards

Validation Roadmap

pre-build4 days

Survey 15 devs on referrals

Success: 80% interest

mvp28 days

Run beta campaign

Success: K-factor >1.2

launch5 days

Twitter thread

Success: 50 signups

growth10 days

Uni partnerships

Success: 3 paid

Pivot Options

  • General SaaS referrals
  • NFT airdrop tool
  • Club membership platform

Quick Stats

Build Time
145h
Target MRR (6 mo)
$2,500
Market Size
$30.0M
Features
8
Database Tables
3
API Endpoints
4