HealFlow

Automated patient nurture sequences for wellness retention.

Score: 7.9/10ArgentinaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Owners of small wellness businesses lack affordable, simple patient engagement tools for reminders and portals that avoid complex setups.

Solution

HealFlow automates post-visit follow-ups, feedback requests, and rebooking nudges via email/SMS. Wellness owners set sequences once, boosting repeat visits by 30%. Simple triggers based on appointment data.

Target Audience

Owners of small wellness businesses

Differentiator

Sequence automation with wellness journeys, affordable at $35/mo, no marketing expertise needed.

Brand Voice

professional

Features

Sequence Builder

must-have20h

Visual editor for nurture flows.

Trigger Setup

must-have15h

Auto-start on appointments or dates.

Feedback Collection

must-have12h

NPS surveys in sequences.

Rebooking Prompts

must-have10h

Personalized next-visit suggestions.

Engagement Reports

must-have14h

Open rates, completions, revenue impact.

A/B Testing

nice-to-have12h

Test sequence variants.

Segment Patients

nice-to-have10h

Tag-based targeting.

Multi-Channel

nice-to-have15h

SMS + email in one flow.

Total Build Time: 108 hours

Database Schema

businesses

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
created_attimestampNo

Relationships:

  • β€’ user_id references auth.users(id)

sequences

ColumnTypeNullable
iduuidNo
business_iduuidNo
nametextNo
trigger_typetextNo
activeboolNo

Relationships:

  • β€’ business_id references businesses(id)

patient_journeys

ColumnTypeNullable
iduuidNo
business_iduuidNo
patient_emailtextNo
sequence_iduuidNo
stepintNo
statustextNo

Relationships:

  • β€’ business_id references businesses(id)
  • β€’ sequence_id references sequences(id)

API Endpoints

POST
/api/sequences

Create sequence

πŸ”’ Auth Required
POST
/api/journeys

Trigger journey

πŸ”’ Auth Required
GET
/api/reports

Engagement analytics

πŸ”’ Auth Required
POST
/api/feedback

Submit survey

GET
/api/sequences

List sequences

πŸ”’ Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend for emailTwilio for SMSSupabase Edge Functions for cron

Build Timeline

Week 1: Core setup and builder

25h
  • βœ“ Auth
  • βœ“ Sequence editor

Week 2: Triggers and sends

28h
  • βœ“ Trigger logic
  • βœ“ Email/SMS dispatch

Week 3: Journeys and feedback

25h
  • βœ“ Patient tracking
  • βœ“ Surveys

Week 4: Reports and payments

20h
  • βœ“ Analytics
  • βœ“ Stripe integration

Week 5: Polish

18h
  • βœ“ A/B testing
  • βœ“ Segments
Total Timeline: 5 weeks β€’ 136 hours

Pricing Tiers

Free

$0/mo

Basic reports

  • βœ“3 sequences
  • βœ“Email only
  • βœ“100 sends/mo

Pro

$35/mo

Standard support

  • βœ“Unlimited sequences
  • βœ“SMS
  • βœ“Full reports
  • βœ“Feedback

Enterprise

$99/mo

None

  • βœ“All Pro
  • βœ“A/B testing
  • βœ“Custom triggers
  • βœ“API

Revenue Projections

MonthUsersConversionMRRARR
Month 1904%$126$1,512
Month 675010%$2,625$31,500

Unit Economics

$35
CAC
$1750
LTV
4%
Churn
88%
Margin
LTV:CAC Ratio: 50.0xExcellent!

Landing Page Copy

Automate Patient Retention Flows

Nurture sequences that boost repeatsβ€”setup once, $35/mo.

Feature Highlights

βœ“Visual builder
βœ“Smart triggers
βœ“Feedback NPS
βœ“Rebooking nudges
βœ“ROI reports

Social Proof (Placeholders)

"'Repeat bookings up 35%!' - Studio Owner"
"'Effortless nurturing.' - Therapist"

First Three Customers

Target 'Wellness Business Owners' FB group with free sequence templates. Cold email 25 from wellness directories. Offer beta access via Twitter poll to coaches.

Launch Channels

Product Huntr/marketingr/SaaSGrowthHackersWellness newsletters

SEO Keywords

wellness patient follow up automationsmall wellness nurture sequencesclient retention software wellness

Competitive Analysis

$20+/mo
Strength

Ecom emails

Weakness

Not wellness-tuned, complex

Our Advantage

Wellness triggers/sequences

ActiveCampaign

activecampaign.com
$29+/mo
Strength

Automations

Weakness

Steep curve, generic

Our Advantage

Simple, industry-specific

🏰 Moat Strategy

Accumulated sequence performance data for AI optimizations

⏰ Why Now?

Retention focus in competitive wellness market + automation maturity.

Risks & Mitigation

technicalmedium severity

Deliverability issues

Mitigation

Resend + compliance features

marketlow severity

Owners ignore retention

Mitigation

ROI calculators on landing

legalmedium severity

GDPR consent

Mitigation

Built-in opt-in flows

Validation Roadmap

pre-build10 days

Interview 20 owners on needs

Success: 15 want MVP

mvp14 days

Test 3 sequences with betas

Success: 25% uplift in feedback

launch7 days

Affiliate outreach

Success: 10 paid first month

Pivot Options

  • β†’General CRM automations
  • β†’Focus on feedback only
  • β†’Ecom wellness brands

Quick Stats

Build Time
136h
Target MRR (6 mo)
$3,000
Market Size
$3000.0M
Features
8
Database Tables
3
API Endpoints
5