PropBlitz

AI-powered outreach automation that converts small RE owners to proptech customers.

Score: 7.8/10BJMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Proptech SaaS providers face high customer acquisition costs and poor conversion rates when marketing to fragmented small-business owners in real estate.

Solution

PropBlitz crafts personalized cold emails and LinkedIn sequences using RE-specific templates and owner data. It automates sending, A/B testing, and follow-ups to boost reply rates. Marketers see 5x better conversions without manual personalization.

Target Audience

Proptech SaaS companies and marketers targeting small-business real estate owners

Differentiator

RE-tailored AI that pulls property details into emails, trained on proptech success campaigns.

Brand Voice

friendly

Features

Campaign Builder

must-have25h

Drag-drop sequences with AI personalization.

Lead Import

must-have15h

Upload CSVs or integrate lead sources.

Email Sending

must-have20h

Automated scheduling via your SMTP.

A/B Testing

must-have18h

Test subject lines and CTAs automatically.

Analytics Dashboard

must-have20h

Open/reply rates, conversion tracking.

LinkedIn Integration

nice-to-have12h

Auto-post and message.

Template Library

nice-to-have10h

50+ RE-specific templates.

Warmup Mode

nice-to-have8h

Gradual send volume increase.

Total Build Time: 128 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
smtp_configtextYes

campaigns

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
statustextNo

Relationships:

  • β€’ user_id references users(id)

emails

ColumnTypeNullable
iduuidNo
campaign_iduuidNo
lead_emailtextNo
sent_attimestampYes
openedboolNo

Relationships:

  • β€’ campaign_id references campaigns(id)

API Endpoints

POST
/api/campaigns

Create new campaign

πŸ”’ Auth Required
POST
/api/campaigns/:id/send

Trigger email send

πŸ”’ Auth Required
GET
/api/analytics/:campaignId

Fetch campaign metrics

πŸ”’ Auth Required
POST
/api/leads/import

Upload lead CSV

πŸ”’ Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend (email sending)OpenAI API

Build Timeline

Week 1: Auth & basic UI

35h
  • βœ“ Signup
  • βœ“ Dashboard skeleton

Week 2: Campaign builder

40h
  • βœ“ Sequence editor
  • βœ“ Template picker

Week 3: Email integration

40h
  • βœ“ SMTP connect
  • βœ“ Send API

Week 4: Analytics & A/B

35h
  • βœ“ Metrics charts
  • βœ“ Test variants

Week 5: Lead import & polish

30h
  • βœ“ CSV parser
  • βœ“ Responsive design

Week 6: Testing & launch

25h
  • βœ“ E2E tests
  • βœ“ Landing optimizations

Week 7: AI personalization

20h
  • βœ“ OpenAI integration

Week 8: Beta feedback

15h
  • βœ“ Bug fixes
Total Timeline: 8 weeks β€’ 240 hours

Pricing Tiers

Free

$0/mo

No A/B

  • βœ“100 emails/mo
  • βœ“Basic templates

Pro

$40/mo

Standard

  • βœ“10k emails/mo
  • βœ“A/B testing
  • βœ“AI personalization

Enterprise

$149/mo

N/A

  • βœ“Unlimited
  • βœ“LinkedIn
  • βœ“Custom AI

Revenue Projections

MonthUsersConversionMRRARR
Month 11502%$120$1,440
Month 61,2004%$1,920$23,040

Unit Economics

$30
CAC
$350
LTV
6%
Churn
88%
Margin
LTV:CAC Ratio: 11.7xExcellent!

Landing Page Copy

Automate Proptech Outreach to Small RE Owners – Get Replies Fast

Personalized sequences that boost conversions 5x for fragmented real estate targets.

Feature Highlights

βœ“RE-specific AI emails
βœ“Multi-step automation
βœ“Real-time analytics
βœ“Easy integrations

Social Proof (Placeholders)

"'Reply rates from 2% to 15%' - SaaS Marketer"
"'Game-changer for proptech' - Founder"

First Three Customers

Offer free setup to 3 proptech marketers from Twitter searches; join Proptech Facebook group and share demo video; cold email Y Combinator proptech batch with custom sequence.

Launch Channels

Product Huntr/SaaSLinkedIn Proptech groupsHacker News

SEO Keywords

proptech cold email templatesreal estate outreach automationsmall landlord email sequencesproptech sales automation

Competitive Analysis

$59/mo
Strength

Image personalization

Weakness

Generic, no RE focus

Our Advantage

Proptech/RE optimized AI

Instantly.ai

instantly.ai
$37/mo
Strength

Unlimited warmups

Weakness

Poor niche templates

Our Advantage

Vertical-specific personalization

🏰 Moat Strategy

AI model fine-tuned on RE proptech outreach data for superior personalization.

⏰ Why Now?

Email deliverability improvements + AI maturity enable hyper-personalized scale.

Risks & Mitigation

technicalhigh severity

Email provider blocks

Mitigation

Multiple ESP support + warmup

legalmedium severity

CAN-SPAM violations

Mitigation

Compliance checklists

marketlow severity

Low adoption

Mitigation

Free tier virality

Validation Roadmap

pre-build10 days

Run manual sequences for 5 proptechs

Success: 20% reply rate

mvp21 days

10 beta campaigns

Success: 3x benchmark replies

growth30 days

Affiliate program

Success: 10% referral growth

Pivot Options

  • β†’General SaaS outreach
  • β†’RE broker lead gen
  • β†’Content automation tool

Quick Stats

Build Time
240h
Target MRR (6 mo)
$4,000
Market Size
$400.0M
Features
8
Database Tables
3
API Endpoints
4