RealtorRadar

Instant access to verified small real estate owner leads to slash your proptech CAC.

Score: 7.8/10BJMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Proptech SaaS providers face high customer acquisition costs and poor conversion rates when marketing to fragmented small-business owners in real estate.

Solution

RealtorRadar aggregates and verifies contact data for fragmented small-business real estate owners from public sources. Proptech marketers search by location, property type, and size to export ready-to-use lead lists. This bypasses high ad costs and low conversions by delivering targeted, high-intent prospects directly.

Target Audience

Proptech SaaS companies and marketers targeting small-business real estate owners

Differentiator

Exclusive focus on small RE owners (<10 properties) with daily refreshed intent signals like recent listings or licenses.

Brand Voice

professional

Features

Lead Search

must-have20h

Advanced filters for location, business size, property type.

Lead Export

must-have10h

CSV/Excel download with emails, phones, verified status.

Lead Enrichment

must-have25h

Auto-add LinkedIn, website, property count.

Dashboard Analytics

must-have15h

Track exports, success rates, lead freshness.

API Access

must-have20h

Programmatic lead pulls for integrations.

Bulk Credits

nice-to-have8h

Purchase extra lead credits.

Lead Scoring

nice-to-have15h

AI rank by conversion likelihood.

Custom Lists

nice-to-have10h

Save and share filtered lead segments.

Total Build Time: 123 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
creditsintNo

leads

ColumnTypeNullable
iduuidNo
nametextNo
emailtextYes
phonetextYes
locationtextNo
freshnesstimestampNo

exports

ColumnTypeNullable
iduuidNo
user_iduuidNo
leads_countintNo
created_attimestampNo

Relationships:

  • β€’ user_id references users(id)

API Endpoints

POST
/api/leads/search

Search and filter leads

πŸ”’ Auth Required
POST
/api/leads/export

Generate export file

πŸ”’ Auth Required
GET
/api/user/credits

Get user credits

πŸ”’ Auth Required
POST
/api/leads/enrich

Enrich batch of leads

πŸ”’ Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend (emails)Vercel Postgres for cache

Build Timeline

Week 1: Core auth & DB setup

40h
  • βœ“ User signup/login
  • βœ“ Basic dashboard

Week 2: Lead search MVP

40h
  • βœ“ Search UI
  • βœ“ Filter backend

Week 3: Export & enrichment

35h
  • βœ“ CSV export
  • βœ“ Enrichment API

Week 4: Payments & analytics

30h
  • βœ“ Stripe integration
  • βœ“ Dashboard charts

Week 5: Polish & testing

25h
  • βœ“ Mobile responsive
  • βœ“ Error handling

Week 6: Launch prep

20h
  • βœ“ SEO setup
  • βœ“ Landing page
Total Timeline: 6 weeks β€’ 210 hours

Pricing Tiers

Free

$0/mo

No enrichment

  • βœ“50 leads/month
  • βœ“Basic search

Pro

$40/mo

Standard support

  • βœ“5k leads/month
  • βœ“Enrichment
  • βœ“API

Enterprise

$99/mo

N/A

  • βœ“Unlimited leads
  • βœ“Custom data
  • βœ“Priority support

Revenue Projections

MonthUsersConversionMRRARR
Month 12002%$160$1,920
Month 61,5005%$3,000$36,000

Unit Economics

$25
CAC
$400
LTV
5%
Churn
92%
Margin
LTV:CAC Ratio: 16.0xExcellent!

Landing Page Copy

Find Small Real Estate Owners Ready for Your Proptech in Seconds

Cut CAC by 70% with verified leads tailored for property managers, landlords, and agencies.

Feature Highlights

βœ“Hyper-targeted RE small biz leads
βœ“Daily refreshed data
βœ“One-click exports
βœ“Proven 3x conversion lift

Social Proof (Placeholders)

"'Doubled our pipeline overnight' - Proptech CEO"
"'Best RE leads we've used' - Marketer"

First Three Customers

DM 20 proptech founders on LinkedIn sharing a free lead sample; post in Proptech Slack groups offering beta access; email outreach to recent proptech launchers on Product Hunt.

Launch Channels

Product Huntr/proptechIndie HackersTwitter #proptech

SEO Keywords

real estate owner leadssmall landlord email listproptech lead generationverified realtor contacts

Competitive Analysis

$99/mo
Strength

Large database

Weakness

No RE niche focus

Our Advantage

Small RE specialist with intent data

Apollo.io

apollo.io
$49/mo
Strength

CRM integration

Weakness

High noise in RE searches

Our Advantage

Pre-filtered for fragmented owners

🏰 Moat Strategy

Proprietary RE small-biz dataset built from public licenses and listings.

⏰ Why Now?

Proptech funding boom + remote work shifting RE ownership to small independents creates lead demand.

Risks & Mitigation

legalmedium severity

Data privacy complaints

Mitigation

GDPR compliant, opt-out links

markethigh severity

Lead quality dips

Mitigation

User feedback loop + verification APIs

executionlow severity

Data sourcing slows

Mitigation

Multiple public API sources

Validation Roadmap

pre-build7 days

Survey 50 proptech marketers on LinkedIn

Success: 20% express interest

mvp14 days

Beta with 10 users, track exports

Success: 50% retention

launch7 days

PH launch, 500 visits

Success: 5% signup

Pivot Options

  • β†’General SMB lead gen
  • β†’RE agent finder for brokers
  • β†’Proptech CRM plugin

Quick Stats

Build Time
210h
Target MRR (6 mo)
$5,000
Market Size
$500.0M
Features
8
Database Tables
3
API Endpoints
4