MartechDash

Unified dashboard uniting Salesforce and GA data for remote performance tracking.

Score: 7.9/10TGMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Distributed remote martech teams endure integration hell between Salesforce CRM and Google Analytics, trapping data in silos that cripple remote performance tracking.

Solution

MartechDash creates a single pane of glass dashboard blending SF leads with GA traffic/conv data. Remote teams collaborate with live comments and shared views. Filters by campaign, UTM, or rep for instant insights.

Target Audience

Distributed remote martech teams managing Salesforce and Google Analytics

Differentiator

Remote-first collaboration on unified martech dashboards—beyond static exports.

Brand Voice

supportive

Features

Dual Data Pull

must-have15h

Fetch SF objects and GA metrics hourly.

Custom Dashboards

must-have25h

Drag-drop widgets for KPIs.

Remote Sharing

must-have12h

Public links + real-time comments.

Filters & Segments

must-have18h

UTM, campaign, geo filters.

Export Widgets

must-have10h

PDF/CSV per dashboard.

Trend Charts

nice-to-have8h

Line graphs over time.

Mobile View

nice-to-have6h

Responsive for remote access.

Embed Code

nice-to-have5h

Embed dashboards in Notion/Slack.

Total Build Time: 99 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

dashboards

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
configtextNo

Relationships:

  • user_id -> users.id

integrations

ColumnTypeNullable
iduuidNo
user_iduuidNo
typetextNo

Relationships:

  • user_id -> users.id

comments

ColumnTypeNullable
iduuidNo
dashboard_iduuidNo
user_iduuidNo
texttextNo

Relationships:

  • dashboard_id -> dashboards.id
  • user_id -> users.id

API Endpoints

POST
/api/dashboards

Create dashboard

🔒 Auth Required
GET
/api/dashboards/:id

Fetch dashboard data

POST
/api/integrations

Setup integrations

🔒 Auth Required
POST
/api/comments

Add comment

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + Recharts
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Plausible for analytics

Build Timeline

Week 1: Auth and data pulls

40h
  • OAuth
  • Data fetchers

Week 2: Dashboard builder

45h
  • UI builder
  • Widgets

Week 3: Sharing and comments

35h
  • Share links
  • Comments RT

Week 4: Filters and exports

30h
  • Filters
  • Exports

Week 5: Polish and payments

25h
  • Mobile
  • Stripe

Week 6: Testing/deploy

20h
  • E2E tests
  • Launch
Total Timeline: 6 weeks • 195 hours

Pricing Tiers

Free

$0/mo

1 integration

  • 2 dashboards
  • Basic metrics

Pro

$49/mo
  • Unlimited dashboards
  • Team sharing

Team

$129/mo
  • All Pro + Advanced filters

Enterprise

$399/mo
  • Custom metrics
  • Priority

Revenue Projections

MonthUsersConversionMRRARR
Month 11203%$176$2,112
Month 69006%$2,592$31,104

Unit Economics

$30
CAC
$588
LTV
4%
Churn
90%
Margin
LTV:CAC Ratio: 19.6xExcellent!

Landing Page Copy

One Dashboard for SF + GA Remote Teams

Track performance collaboratively, no silos.

Feature Highlights

Unified KPIs
Live comments
Easy sharing
Smart filters
Quick exports

Social Proof (Placeholders)

"'Remote insights revolutionized us.' - Agency Owner"
"'Finally see full funnel!' - Marketer"

First Three Customers

Run LinkedIn ads targeting 'martech manager remote'; validate via Typeform in Salesforce Trailblazer community. Offer 1-month free Pro for feedback.

Launch Channels

Product Huntr/remoteworkr/analyticsIndie HackersTwitter/X

SEO Keywords

salesforce ga dashboardunified martech analyticsremote crm ga tracking

Competitive Analysis

Free
Strength

Free visuals

Weakness

No SF integration ease, no collab

Our Advantage

Plug-play SF+GA + remote collab

Tray.io

tray.io
Enterprise
Strength

Pipelines

Weakness

Too complex for dashboards

Our Advantage

Simple dashboard focus

🏰 Moat Strategy

User-generated dashboard templates create virality.

⏰ Why Now?

Rise of GA4 + distributed teams demand visual unification.

Risks & Mitigation

technicalmedium severity

Data viz perf

Mitigation

Caching layers

markethigh severity

Free tool competition

Mitigation

Collab moat

executionmedium severity

UI complexity

Mitigation

shadcn reuse

Validation Roadmap

pre-build5 days

Mockup tests with 15 users

Success: 80% prefer over Looker

mvp21 days

Closed beta

Success: Weekly active >70%

launch7 days

PH + Reddit

Success: 500 visits

Pivot Options

  • Static reports
  • Single tool focus
  • Agency white-label

Quick Stats

Build Time
195h
Target MRR (6 mo)
$3,000
Market Size
$750.0M
Features
8
Database Tables
4
API Endpoints
4