ApptSyncly

Sync appointments from your EHR to calendars and billing in seconds—no more double entry.

Score: 7.6/10SingaporeMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small business owners in healthtech waste hours daily on double data entry due to outdated EHR systems with poor integrations.

Solution

ApptSyncly connects popular small-clinic EHRs like SimplePractice and TherapyNotes to Google Calendar, Outlook, and QuickBooks via secure APIs. It automatically pulls new appointments, updates changes bidirectionally, and generates invoices, saving hours of manual data copying daily. Setup takes minutes with no-code mappings.

Target Audience

Small business owners in healthtech

Differentiator

Tailored exclusively for small healthtech practices with pre-built templates for top EHR-calendar-billing flows, ensuring 99% sync reliability without custom dev.

Brand Voice

friendly

Features

EHR Connection

must-have12h

OAuth connect to SimplePractice, TherapyNotes, etc.

Calendar Sync

must-have16h

Bi-directional sync to Google/Outlook calendars.

Billing Integration

must-have20h

Auto-create invoices in QuickBooks from appointments.

Sync Scheduler

must-have10h

Real-time webhooks or cron polling every 5 mins.

Sync Dashboard

must-have15h

View history, errors, and retry failed syncs.

Custom Field Mapping

must-have18h

Drag-drop map EHR fields to target apps.

Email Notifications

nice-to-have8h

Alerts for sync failures or new appointments.

Multi-Workspace

nice-to-have10h

Support multiple clinics per account.

Mobile App

future40h

React Native companion for on-the-go checks.

AI Conflict Resolution

nice-to-have25h

Auto-resolve duplicate appointments.

Total Build Time: 174 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

Relationships:

  • one-to-many with workspaces.user_id

workspaces

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
is_activeboolNo

Relationships:

  • foreign key to users.id; one-to-many with integrations.workspace_id

integrations

ColumnTypeNullable
iduuidNo
workspace_iduuidNo
typetextNo
configtextNo
statustextNo

Relationships:

  • foreign key to workspaces.id; one-to-many with sync_logs.integration_id

sync_logs

ColumnTypeNullable
iduuidNo
integration_iduuidNo
statustextNo
synced_attimestampNo
error_msgtextYes

Relationships:

  • foreign key to integrations.id

API Endpoints

POST
/api/integrations

Create new integration connection

🔒 Auth Required
GET
/api/integrations

List user's integrations

🔒 Auth Required
PUT
/api/integrations/:id

Update mapping config

🔒 Auth Required
GET
/api/sync-logs

Fetch recent sync history

🔒 Auth Required
POST
/api/workspaces

Create workspace

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + React Query
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend (emails)Vercel Cron (sync jobs)

Build Timeline

Week 1: Project setup & auth

40h
  • Landing page
  • User auth/signup
  • Basic dashboard skeleton

Week 2: Database & core models

40h
  • Supabase schema
  • CRUD APIs for workspaces/integrations
  • EHR OAuth flows

Week 3: Sync engine

50h
  • Calendar/billing API integrations
  • Polling/webhook sync logic
  • Error handling

Week 4: UI & dashboard

40h
  • Sync dashboard
  • Mapping wizard
  • Logs viewer

Week 5: Payments & notifications

30h
  • Stripe integration
  • Email alerts
  • Usage limits

Week 6: Testing & launch

20h
  • E2E tests
  • Beta onboarding
  • Deploy to prod
Total Timeline: 6 weeks • 240 hours

Pricing Tiers

Free

$0/mo

1 workspace

  • 1 integration
  • 100 syncs/month
  • Basic dashboard

Pro

$29/mo

3 workspaces

  • Unlimited integrations
  • Unlimited syncs
  • Custom mappings
  • Email alerts

Enterprise

$99/mo

Unlimited

  • All Pro + Multi-user
  • Priority support
  • Custom EHRs
  • Audit logs

Revenue Projections

MonthUsersConversionMRRARR
Month 1805%$116$1,392
Month 66008%$1,152$13,824

Unit Economics

$35
CAC
$348
LTV
5%
Churn
92%
Margin
LTV:CAC Ratio: 9.9xExcellent!

Landing Page Copy

Stop Copy-Pasting Appointments—Sync Your EHR Effortlessly

ApptSyncly eliminates double data entry by auto-syncing appointments to calendars and billing. Save 5+ hours/week for small clinics.

Feature Highlights

5-min setup
Bi-directional sync
99% uptime
HIPAA-friendly
No coding needed

Social Proof (Placeholders)

"'Saved us 10hrs/week!' - Dr. Smith, Family Clinic"
"'Game-changer for scheduling.' - Therapy Practice Owner"

First Three Customers

Search LinkedIn for 'practice manager' at small clinics using SimplePractice/TherapyNotes (under 10 staff), DM 50 with pain point email offering free lifetime Pro access for feedback. Post in Facebook groups like 'Small Practice Owners' and 'TherapyNotes Users'. Run $100 LinkedIn ad targeting healthtech admins.

Launch Channels

Product Huntr/SaaSr/indiehackersTwitter #HealthTechHacker News

SEO Keywords

ehr calendar syncsimplepractice quickbooks integrationtherapy notes google calendarautomatic appointment billinghealthtech scheduling automation

Competitive Analysis

Freemium $20+/mo
Strength

Universal integrations

Weakness

Complex setup, no health templates, expensive for high volume

Our Advantage

Pre-built health flows, cheaper, faster syncs

Enterprise $1k+/mo
Strength

HIPAA compliant

Weakness

Overkill for small biz, long sales cycle

Our Advantage

Solo/small practice focus, instant setup

🏰 Moat Strategy

Proprietary sync templates and error-handling ML trained on health data, plus user-shared mapping library for network effects.

⏰ Why Now?

Post-COVID boom in small telehealth practices (50% growth per Rock Health), EHR APIs now mature but integrations still fragmented.

Risks & Mitigation

technicalmedium severity

EHR API changes break syncs

Mitigation

Weekly API monitoring + user alerts

legalhigh severity

HIPAA compliance issues

Mitigation

Use Supabase HIPAA add-on, BAA with vendors

marketmedium severity

Low adoption due to inertia

Mitigation

Free tier + case studies

Validation Roadmap

pre-build7 days

Interview 20 clinic owners on pain

Success: 15/20 confirm double-entry wastes 3+ hrs/wk

mvp14 days

Beta with 10 users, track sync success rate

Success: >95% syncs succeed, 70% retention

launch7 days

PH launch, aim 200 signups

Success: 50 Pro trials started

Pivot Options

  • General calendar sync for SMBs
  • Expand to fitness/wellness apps
  • White-label for EHR resellers

Quick Stats

Build Time
240h
Target MRR (6 mo)
$5,000
Market Size
$750.0M
Features
10
Database Tables
4
API Endpoints
5