ScaleHammer

Build on-demand virtual crews from trusted local networks to handle overflow jobs.

Score: 7.5/10FranceMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo construction operators cannot scale their one-man businesses due to personal physical limitations and unreliable subcontractors.

Solution

ScaleHammer lets solo operators assemble instant 'virtual crews' from a network of background-checked day laborers and specialists. Dispatch via app, track GPS/time, and pay per hour verified. Perfect for scaling without permanent hires or unreliable gigs.

Target Audience

Solo operators of small construction businesses trying to scale beyond one-person capacity

Differentiator

GPS-verified time tracking + insurance integration for risk-free crew scaling.

Brand Voice

professional

Features

Crew Builder

must-have10h

Select roles, hours, location to assemble crew.

Local Network Search

must-have12h

Find available workers nearby with checks.

GPS Time Tracking

must-have15h

Real-time location and time logs on-site.

Dispatch & Updates

must-have10h

App notifications for crew assignments.

Hourly Pay Integration

must-have12h

Auto-calculate and pay verified hours.

Insurance Checker

nice-to-have8h

Verify worker coverage before dispatch.

Shift Reports

nice-to-have7h

Photo/progress uploads from workers.

Crew Favorites

future10h

Save/repeat top performers.

Total Build Time: 84 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
typetextNo
locationtextNo
created_attimestampNo

Relationships:

  • one-to-many with shifts

workers

ColumnTypeNullable
iduuidNo
user_iduuidNo
skillstext[]No
rateintNo
background_checkedboolNo

Relationships:

  • foreign key to users.id

shifts

ColumnTypeNullable
iduuidNo
owner_iduuidNo
worker_iduuidNo
start_timetimestampNo
end_timetimestampYes
gps_loggedboolNo
statustextNo

Relationships:

  • foreign key to users.id (owner_id)
  • foreign key to workers.id

API Endpoints

POST
/api/crews

Build and dispatch crew

🔒 Auth Required
GET
/api/workers/nearby

Find local workers

🔒 Auth Required
POST
/api/shifts/:id/track

Log GPS/time

🔒 Auth Required
POST
/api/shifts/:id/pay

Process payment

🔒 Auth Required
GET
/api/dashboard/shifts

Active shifts overview

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes + Supabase
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Mapbox (GPS)Resend (emails)

Build Timeline

Week 1: Auth and profiles

18h
  • Dual user types
  • Worker DB

Week 2: Crew search/dispatch

22h
  • Nearby search
  • Crew builder

Week 3: Tracking

25h
  • GPS integration
  • Shift logs

Week 4: Payments and reports

20h
  • Pay calc
  • Dashboards

Week 5: Polish

15h
  • Insurance check
  • Mobile GPS

Week 6: Launch prep

10h
  • Tests
  • Landing
Total Timeline: 6 weeks • 120 hours

Pricing Tiers

Free

$0/mo

No GPS tracking

  • 2 shifts/mo
  • Basic search

Pro

$20/mo

10 workers/mo

  • Unlimited shifts
  • GPS tracking
  • Payments

Enterprise

$59/mo

None

  • All Pro
  • Priority workers
  • Reports
  • API

Revenue Projections

MonthUsersConversionMRRARR
Month 11002%$40$480
Month 61,0003.5%$700$8,400

Unit Economics

$35
CAC
$500
LTV
4%
Churn
90%
Margin
LTV:CAC Ratio: 14.3xExcellent!

Landing Page Copy

Assemble On-Demand Crews for Your Builds

Scale solo with verified locals, GPS-tracked, no hiring headaches.

Feature Highlights

Instant local matches
GPS verification
Hourly auto-pay
Background checks
Easy dispatch

Social Proof (Placeholders)

"'Crew for big job ready in hours!' - Dave, Solo Pro"
"'No-shows gone forever.' - Emma, Builder"

First Three Customers

Partner with 2 local hardware stores for flyers; post in Nextdoor construction groups; cold email 30 solos from Google Maps listings.

Launch Channels

Product Huntr/smallbusinessLinkedIn Construction groupsHacker News

SEO Keywords

on demand construction crewday labor app buildersscale solo contractor workers

Competitive Analysis

TaskRabbit

taskrabbit.com
Fees per task
Strength

Handyman network

Weakness

Not construction-focused, no GPS

Our Advantage

Crew-scale + GPS for jobsites.

Per shift fee
Strength

Temp staffing

Weakness

Enterprise-only, high min

Our Advantage

Solo-friendly pricing and construction spec.

🏰 Moat Strategy

Local network density + GPS data moat for trust; two-sided effects.

⏰ Why Now?

Gig economy boom + construction labor gaps post-2023 shortages.

Risks & Mitigation

legalhigh severity

Worker classification issues

Mitigation

1099 model + disclaimers

technicalmedium severity

GPS accuracy

Mitigation

Fallback manual clock

marketmedium severity

Worker supply low

Mitigation

Incentivize early signups

Validation Roadmap

pre-build7 days

Validate with 10 local solos

Success: 7 pain confirmed

mvp14 days

Manual beta crews

Success: 2 repeat users

launch7 days

Local FB ads

Success: 50 signups

Pivot Options

  • General gig labor app
  • Equipment rental dispatch
  • Home service crews

Quick Stats

Build Time
120h
Target MRR (6 mo)
$1,200
Market Size
$1800.0M
Features
8
Database Tables
3
API Endpoints
5