CampusRefer

Viral student referral links for auto discounts—no ads, just peer sharing on campus

Score: 7.5/10GermanyMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Auto repair businesses can't effectively market discounts to students due to blocked university email lists and sky-high Instagram ad CAC.

Solution

Shops create shareable referral links with student discounts that verify via .edu email or student ID upload. Students share with friends via text/social, earning rewards, while shops get verified leads and track attribution. Bypasses email blocks with organic viral spread.

Target Audience

Auto repair shop owners marketing discounts to college students

Differentiator

Built-in student verification and reward tiers to ensure genuine campus referrals with zero ad spend

Brand Voice

supportive

Features

Referral Link Creator

must-have10h

Generate unique, trackable links for discounts

Student Verification

must-have8h

Auto-check .edu emails or ID uploads for eligibility

Referral Dashboard

must-have12h

Track shares, signups, redemptions, and viral coefficient

Reward Management

must-have6h

Set student rewards like extra discounts for successful referrals

Lead Export

must-have4h

Export verified student contacts and attribution data

Automated Payouts

nice-to-have8h

Stripe Connect for student reward payments

Share Widgets

nice-to-have5h

Embeddable widgets for shop websites

Gamification Badges

nice-to-have4h

Student leaderboards for top referrers

Total Build Time: 57 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
shop_nametextNo
tiertextNo
created_attimestampNo

Relationships:

  • one-to-many with campaigns

campaigns

ColumnTypeNullable
iduuidNo
user_iduuidNo
referral_linktextNo
reward_amountintNo
activeboolNo
created_attimestampNo

Relationships:

  • foreign key to users.id
  • one-to-many with referrals

referrals

ColumnTypeNullable
iduuidNo
campaign_iduuidNo
referrer_emailtextYes
referred_student_emailtextNo
redeemedboolNo
referred_attimestampNo

Relationships:

  • foreign key to campaigns.id

verifications

ColumnTypeNullable
iduuidNo
referral_iduuidNo
edu_emailtextYes
verifiedboolNo
verified_attimestampYes

Relationships:

  • foreign key to referrals.id

API Endpoints

POST
/api/campaigns

Create referral campaign

🔒 Auth Required
GET
/api/referrals/:campaignId

Get referral stats

🔒 Auth Required
POST
/api/refer

Log new referral from student

POST
/api/verify-student

Verify student status

GET
/api/leads/export/:campaignId

Export verified leads

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + Framer Motion
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Email verification via Resend

Build Timeline

Week 1: Auth and basic flows

32h
  • User system
  • Campaign CRUD
  • DB setup

Week 2: Student side

35h
  • Referral logging
  • Verification
  • Share links

Week 3: Dashboard and exports

30h
  • Analytics dashboard
  • Lead exports

Week 4: Payments and launch

28h
  • Subscription tiers
  • Landing optimizations

Week 5: Nice-to-haves

20h
  • Rewards, widgets
Total Timeline: 5 weeks • 145 hours

Pricing Tiers

Free

$0/mo

100 referrals/month

  • 1 campaign
  • Basic tracking

Pro

$30/mo

2000 referrals/month

  • Unlimited campaigns
  • Advanced verification
  • Exports

Enterprise

$99/mo

Unlimited

  • All Pro + Custom rewards
  • API
  • Support

Revenue Projections

MonthUsersConversionMRRARR
Month 1408%$96$1,152
Month 625018%$1,350$16,200

Unit Economics

$12
CAC
$400
LTV
4%
Churn
90%
Margin
LTV:CAC Ratio: 33.3xExcellent!

Landing Page Copy

Get Student Leads Through Viral Campus Referrals

Shops: Set discounts. Students: Share & earn. Track every referral.

Feature Highlights

Student verification
Viral tracking
Reward automation
Lead exports

Social Proof (Placeholders)

"'20 students from 1 link!' - Uni Auto"
"'Organic growth magic.' - Repair Pros"

First Three Customers

Join auto shop Discord servers and offer free Pro for first month. Email 50 shops from Yelp listings near colleges. Share MVP demo on LinkedIn shop owner groups.

Launch Channels

Product Huntr/EntrepreneurHacker NewsTwitter #indiehackers

SEO Keywords

auto shop student referralscollege student lead genreferral marketing mechanics

Competitive Analysis

ReferralCandy

referralcandy.com
$49/mo
Strength

Ecom referrals

Weakness

No student verification

Our Advantage

Campus-specific with verification

Viral Loops

viralloops.com
$49/mo
Strength

Viral tools

Weakness

Complex setup

Our Advantage

Simple for local shops

🏰 Moat Strategy

Network effects from student sharing data improving referral algorithms

⏰ Why Now?

Gen Z prefers peer recommendations over ads, student debt driving discount hunts

Risks & Mitigation

marketmedium severity

Low viral coefficient

Mitigation

Seed with student incentives

legallow severity

Student data privacy

Mitigation

GDPR-compliant, opt-in only

Validation Roadmap

pre-build5 days

Survey shop owners on referrals

Success: 70% interest

mvp10 days

Beta test with 5 shops

Success: 50 referrals generated

Pivot Options

  • B2C rewards app
  • General small biz referrals

Quick Stats

Build Time
145h
Target MRR (6 mo)
$2,000
Market Size
$75.0M
Features
8
Database Tables
4
API Endpoints
5