Low-cost student micro-influencer network for targeted auto discount promotions
Auto repair businesses can't effectively market discounts to students due to blocked university email lists and sky-high Instagram ad CAC.
Shops post discount campaigns to a vetted network of college student influencers who promote via Instagram Stories/TikTok for flat micro-payments. Platform handles matching, payments, and performance tracking based on promo codes. Avoids high ad CAC with authentic student reach.
Auto repair shop owners marketing discounts to college students
Curated campus micro-influencers (1k-10k followers) at $5-20 per post, with guaranteed engagement metrics
professional
Browse/search student influencers by campus/proximity
Create and launch discount promo briefs to influencers
Track code redemptions, reach, and ROI per influencer
Escrow and payout based on verified results
Pre-made promo templates for quick setup
In-app comms with influencers
Target multiple influencers at once
Rate influencers for future matching
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| shop_name | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| university | text | No |
| insta_handle | text | No |
| follower_count | int | No |
| approved | bool | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| shop_id | uuid | No |
| brief | text | No |
| budget_per_post | int | No |
| promo_code | text | No |
| status | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| campaign_id | uuid | No |
| influencer_id | uuid | No |
| redemptions | int | No |
| completed_at | timestamp | Yes |
Relationships:
/api/influencersSearch influencers
/api/campaignsPost new campaign
/api/assignments/:campaignIdGet campaign performance
/api/assignment/:id/claimInfluencer claims campaign
/api/redemptionsLog promo code use
No payments
10 influencers/mo
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 60 | 4% | $70 | $840 |
| Month 6 | 400 | 12% | $1,728 | $20,736 |
Pay $10/post for authentic campus promo—no ad auctions.
Recruit initial influencers via campus subreddits, then pitch shops in auto forums with demo campaigns. Offer discounted first posts. Target shops via Google Ads 'auto repair near university'.
Big influencers
Too expensive for local
Micro student focus
Analytics
Not campus-specific
Affordable local targeting
Growing network of verified student influencers creates marketplace lock-in
TikTok/IG algo favors micro-influencers, students seek side gigs amid inflation
Influencer quality varies
Strict approval + reviews
Payment disputes
Escrow system
Slow network growth
Seed with 50 free signups
Success: 15 approved
Success: 5 paid posts
Success: $1k mrr
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