Questionnaire builds your minimal analytics stack in 5 minutes—no overload.
Solo indie hackers are overwhelmed by analytics and martech tool overload, causing analysis paralysis that stalls their business growth.
IndieFocus uses a smart quiz to understand your business stage/tools, then auto-sets up a customized dashboard with only essential martech integrations. It consolidates data into a paralysis-proof view with guided growth experiments. Scale without adding more tools.
Solo indie hackers building and launching SaaS or digital products
Quiz-driven setup + built-in A/B tester replaces 5+ tools for solos.
professional
10-question setup customizes your dashboard.
Generates KPIs based on quiz answers.
Built-in A/B for landing pages/emails.
Suggests if/when to add tools.
Run/track growth hacks with results.
Simple built-in waitlist/lead gen.
Embed dashboard on your site.
CSV/JSON for other tools.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| quiz_responses | jsonb | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| status | text | No |
| results | jsonb | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| provider | text | No |
| enabled | bool | No |
Relationships:
/api/quiz/setupProcess quiz and build dashboard
/api/experimentsCreate new A/B experiment
/api/dashboardPersonalized KPIs
/api/experiments/:id/resultsFetch experiment stats
No A/B
None
Unlimited
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 120 | 2.5% | $86 | $1,032 |
| Month 6 | 700 | 4.5% | $893 | $10,716 |
Quiz-powered setup ends martech madness for indie hackers.
Share quiz on Product Hunt 'Ask HN' style, collect first users. Email 20 indie newsletters for beta spots. Post in r/Entrepreneur with 'free minimal analytics' hook.
Enterprise A/B
Too complex/expensive
Solo quiz setup
Free A/B
GA-tied, no aggregation
All-in-one indie
Quiz data improves recommendations via ML.
No-code rise means more solos needing simple experiments.
Quiz fatigue
Short/mobile-first
A/B accuracy
Statistical libs + warnings
Success: 70% completion + interest
Success: 15 active dashboards
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