SMSurge

Run and track marketing campaigns via SMS/WhatsApp—no internet required in Sudan.

Score: 8.0/10SDMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Sudanese businesses cannot run or track digital marketing campaigns in real-time due to frequent internet blackouts caused by ongoing conflict.

Solution

SMSurge sends commands via SMS to schedule/track campaigns on international servers that execute them reliably. Get instant replies with metrics, A/B test results, and performance updates on your phone during blackouts. Perfect for e-com and agencies staying agile without data.

Target Audience

Businesses in Sudan relying on digital marketing campaigns, such as e-commerce stores, online advertisers, and digital agencies.

Differentiator

SMS/USSD-first control layer with always-on mobile, bypassing internet entirely unlike web-only tools.

Brand Voice

friendly

Features

SMS Command Parser

must-have25h

Send texts like 'CREATE CAMP ABU 100$' to build campaigns.

WhatsApp Bot

must-have20h

Interactive bot for full dashboard via chat.

Server-Side Execution

must-have30h

Proxy runs ads on stable servers, reports via SMS.

Real-Time Metrics SMS

must-have15h

Push updates: 'Camp ABU: 500 clicks, $50 spend'.

A/B Testing

must-have20h

Split tests via SMS commands.

Voice Reports

nice-to-have12h

Call-to-listen audio summaries.

Bulk SMS Import

nice-to-have10h

Upload contact lists via WhatsApp.

Integrations

future25h

Link to Zapier.

Total Build Time: 157 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
phonetextNo
created_attimestampNo

campaigns

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
commands_logtextYes

Relationships:

  • user_id references users(id)

sms_logs

ColumnTypeNullable
iduuidNo
campaign_iduuidYes
messagetextNo
directiontextNo

Relationships:

  • campaign_id references campaigns(id)

API Endpoints

POST
/api/webhooks/twilio

Handle incoming SMS

POST
/api/campaigns

Create from webhook

🔒 Auth Required
GET
/api/metrics/:campaignId

Send SMS report

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind (web dashboard)
Backend
Next.js + Supabase Functions
Database
Supabase Postgres
Auth
Supabase Auth + Phone
Payments
Stripe (SMS billing)
Hosting
Vercel
Additional Tools
Twilio SMS/WhatsAppMeta/Google APIs

Build Timeline

Week 1: SMS core + auth

40h
  • Twilio webhook
  • Phone signup

Week 2: Command parser

40h
  • Campaign CRUD via SMS

Week 3: WhatsApp + execution

40h
  • Bot
  • Proxy runs

Week 4: Metrics + payments

40h
  • SMS reports
  • Stripe

Week 5: Web dashboard + test

20h
  • Optional web view

Week 6: Polish & launch

20h
  • Beta SMS tests
Total Timeline: 6 weeks • 220 hours

Pricing Tiers

Free

$0/mo

Basic metrics

  • 10 SMS/mo
  • 1 campaign

Pro

$30/mo
  • 500 SMS/mo
  • Unlimited campaigns

Enterprise

$150/mo
  • All Pro
  • Unlimited SMS
  • Priority support

Revenue Projections

MonthUsersConversionMRRARR
Month 11203%$108$1,296
Month 69006%$1,620$19,440

Unit Economics

$10
CAC
$360
LTV
4%
Churn
88%
Margin
LTV:CAC Ratio: 36.0xExcellent!

Landing Page Copy

Marketing Commands via SMS—Blackouts No More!

Text to launch campaigns, get metrics back instantly on your phone.

Feature Highlights

SMS campaign control
WhatsApp dashboards
Auto ad execution
Real-time SMS reports

Social Proof (Placeholders)

"'Managed full campaign offline!' - Juba Advertiser"
"'Game-changer for outages.' - E-com Owner"

First Three Customers

Advertise SMS number in Sudan Telegram channels for businesses, partner with local mobile shops for flyers, cold-SMS 50 agencies with demo command.

Launch Channels

Product Huntr/sudanTwitter Sudan businessHacker News

SEO Keywords

sms marketing sudanwhatsapp ad manager blackoutmobile campaign tracker sudan

Competitive Analysis

Twilio Studio

twilio.com/studio
Pay per msg
Strength

SMS flows

Weakness

No marketing integration

Our Advantage

Turnkey ad campaigns

ManyChat

manychat.com
$15/mo
Strength

WhatsApp bots

Weakness

Internet-dependent

Our Advantage

Offline SMS proxy

🏰 Moat Strategy

Sudan-specific SMS templates + data on mobile uptime.

⏰ Why Now?

Mobile penetration 70%+ in Sudan while internet fails, ad market growing 25%.

Risks & Mitigation

technicalhigh severity

SMS carrier blocks

Mitigation

Multiple gateways + compliance

financialmedium severity

Twilio costs spike

Mitigation

Tiered SMS limits

legallow severity

SMS regulations

Mitigation

Local opt-in

Validation Roadmap

pre-build5 days

Test SMS commands with 20 users

Success: 90% parse success

mvp10 days

Live beta campaigns

Success: 5 paid conversions

growth30 days

Viral referrals

Success: 20% referral rate

Pivot Options

  • General SMS CRM for emerging markets
  • Voice-based for low-literacy

Quick Stats

Build Time
220h
Target MRR (6 mo)
$2,500
Market Size
$18.0M
Features
8
Database Tables
3
API Endpoints
3