EmployerPulse

Qualify and score remote employers for wellness programs instantly

Score: 7.1/10ArgentinaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Remote worker healthtech companies experience slow-closing employer partnerships for wellness programs due to ineffective B2B sales funnels.

Solution

EmployerPulse uses AI to score employer leads based on remote workforce size, wellness gaps, and buying signals. Sales teams get prioritized lists with custom demo scripts to accelerate from cold lead to meeting. Analytics track qualification accuracy to refine funnels over time.

Target Audience

Founders and sales teams at remote worker healthtech startups selling B2B wellness programs to employers.

Differentiator

Healthtech-specific scoring model trained on employer HR data signals unique to remote wellness needs

Brand Voice

supportive

Features

Lead Scorer

must-have18h

AI scores leads 1-100 on wellness fit from public data

Prospect Database

must-have15h

Search 10k+ employers by industry/size/remote %

Demo Script Generator

must-have12h

One-click personalized scripts with ROI projections

Qualification Quiz

must-have10h

Embeddable forms to qualify inbound leads

Pipeline Analytics

must-have14h

Track score-to-close conversion rates

Calendar Booker

must-have8h

Integrated Calendly for instant demo scheduling

Signal Alerts

nice-to-have10h

Daily emails on high-fit employers posting jobs

Bulk Enrich

nice-to-have7h

Enrich own lead lists with scores

White-label Reports

nice-to-have9h

Shareable PDF lead reports

API Access

future20h

Integrate scoring into own CRM

Total Build Time: 123 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
subscription_tiertextYes
created_attimestampNo

leads

ColumnTypeNullable
iduuidNo
user_iduuidNo
company_nametextNo
scoreintNo
insightstextYes
statustextNo

Relationships:

  • user_id references users(id)

signals

ColumnTypeNullable
iduuidNo
lead_iduuidNo
typetextNo
detected_attimestampNo

Relationships:

  • lead_id references leads(id)

pipelines

ColumnTypeNullable
iduuidNo
user_iduuidNo
lead_iduuidNo
stagetextNo
updated_attimestampNo

Relationships:

  • user_id references users(id)
  • lead_id references leads(id)

API Endpoints

POST
/api/leads/score

Score batch of leads

🔒 Auth Required
GET
/api/prospects/search

Search employer database

🔒 Auth Required
POST
/api/scripts/generate

Generate demo script

🔒 Auth Required
PUT
/api/pipelines

Update pipeline stage

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + Shadcn/ui
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase (Postgres)
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
OpenAI APIClearbit (enrichment)

Build Timeline

Week 1: Auth and prospect DB

40h
  • User auth
  • Seed prospect data
  • Search UI

Week 2: Scoring engine

45h
  • AI scorer
  • Lead detail page
  • Bulk upload

Week 3: Scripts and quizzes

45h
  • Script generator
  • Quiz embed
  • Pipeline view

Week 4: Analytics and booking

40h
  • Charts
  • Calendly integration
  • Alerts

Week 5: Payments and polish

30h
  • Stripe
  • Responsive design
  • Tests

Week 6: Launch prep

20h
  • SEO
  • Beta invites
  • PH submission
Total Timeline: 6 weeks • 220 hours

Pricing Tiers

Free

$0/mo

No scripts

  • 50 scores/mo
  • Basic search

Pro

$25/mo
  • 500 scores/mo
  • Scripts
  • Pipelines
  • Alerts

Enterprise

$99/mo
  • Unlimited
  • Custom signals
  • Team access
  • API

Revenue Projections

MonthUsersConversionMRRARR
Month 1804%$80$960
Month 67007%$1,225$14,700

Unit Economics

$25
CAC
$420
LTV
5%
Churn
90%
Margin
LTV:CAC Ratio: 16.8xExcellent!

Landing Page Copy

Score Employers Ready for Your Wellness Program

AI qualification turns cold leads into hot demos – tailored for remote healthtech sales.

Feature Highlights

Instant fit scores
Demo script gen
Buy-signal alerts
Conversion analytics
Easy CRM sync

Social Proof (Placeholders)

"'Found 5 qualified leads in day 1.' – Founder"
"'Saved weeks of prospecting.' – Sales Rep"

First Three Customers

Target Twitter healthtech founders with pain tweets, offer free lifetime Pro for testimonials. Join Discord communities for remote work HR tech. Run $50 LinkedIn ads to founders@healthtech.com.

Launch Channels

Product Huntr/healthtechTwitter #SaaSHacker News

SEO Keywords

employer lead scoring wellnesshealthtech prospect qualificationremote employer databaseB2B wellness lead gensales scoring tool healthtech

Competitive Analysis

Apollo.io

apollo.io
$49/mo
Strength

Large lead DB

Weakness

No niche scoring

Our Advantage

Wellness-specific AI at same price

🏰 Moat Strategy

Curated employer wellness dataset + user-submitted signal feedback loop

⏰ Why Now?

Rise in remote-first employers seeking wellness + cheap AI data enrichment

Risks & Mitigation

marketmedium severity

Data privacy concerns

Mitigation

GDPR compliant + public data only

technicalhigh severity

Scoring accuracy

Mitigation

Iterate with user data

Validation Roadmap

pre-build5 days

Survey 15 sales teams

Success: 80% would pay $25

mvp10 days

Manual score beta

Success: 10 paid conversions

Pivot Options

  • General lead scoring SaaS
  • HR tech prospector
  • Wellness vendor matcher

Quick Stats

Build Time
220h
Target MRR (6 mo)
$1,500
Market Size
$400.0M
Features
10
Database Tables
4
API Endpoints
4