DemoWell

Interactive demos that convert employer wellness inquiries to contracts

Score: 7.1/10ArgentinaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Remote worker healthtech companies experience slow-closing employer partnerships for wellness programs due to ineffective B2B sales funnels.

Solution

DemoWell lets sales teams build no-code interactive demos showcasing wellness program impact with custom ROI sliders and employee testimonials. Auto-schedules follow-ups and tracks engagement to nurture leads through the funnel. Focuses on visual, data-driven proofs tailored for remote employer decision-makers.

Target Audience

Founders and sales teams at remote worker healthtech startups selling B2B wellness programs to employers.

Differentiator

Interactive ROI simulators specific to remote wellness metrics like engagement drop-off and burnout reduction

Brand Voice

friendly

Features

Demo Builder

must-have25h

Drag-drop builder for interactive wellness demos

ROI Simulator

must-have20h

Sliders for employee count/cost savings previews

Embed & Share

must-have10h

Generate links or embeds for emails/websites

Engagement Tracker

must-have15h

Heatmaps of slider interactions and time spent

Auto Follow-up

must-have12h

Trigger emails based on demo engagement thresholds

Lead Capture

must-have8h

Built-in forms for contact info during demo

Template Library

nice-to-have10h

Pre-built wellness program demos

A/B Demo Testing

nice-to-have12h

Variant testing with conversion stats

Video Integration

nice-to-have8h

Upload testimonial clips

Export Analytics

future10h

CSV downloads of engagement data

Total Build Time: 130 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
nametextYes
created_attimestampNo

demos

ColumnTypeNullable
iduuidNo
user_iduuidNo
titletextNo
configtextNo
viewsintNo

Relationships:

  • user_id references users(id)

views

ColumnTypeNullable
iduuidNo
demo_iduuidNo
visitor_iptextYes
interactionstextYes
captured_emailtextYes
viewed_attimestampNo

Relationships:

  • demo_id references demos(id)

followups

ColumnTypeNullable
iduuidNo
view_iduuidNo
statustextNo
sent_attimestampYes

Relationships:

  • view_id references views(id)

API Endpoints

POST
/api/demos

Create demo

🔒 Auth Required
GET
/api/demos/:id/views

Get engagement stats

🔒 Auth Required
POST
/api/followups/trigger

Send auto follow-up

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + Shadcn/ui + Framer Motion
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase (Postgres)
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
ResendPlausible (analytics)

Build Timeline

Week 1: Builder core

45h
  • Auth
  • Basic builder UI
  • DB setup

Week 2: Interactive elements

50h
  • ROI sliders
  • Preview mode
  • Publish

Week 3: Tracking and leads

45h
  • View tracking
  • Forms
  • Dashboard

Week 4: Follow-ups

40h
  • Email triggers
  • Templates
  • A/B

Week 5: Payments/UI polish

30h
  • Stripe
  • Animations
  • Mobile

Week 6: Test/launch

20h
  • Tests
  • SEO
  • Launch

Week 7: Nice-to-haves

15h
  • Video
  • Exports

Week 8: Optimization

10h
  • Performance tweaks
  • Feedback iter
Total Timeline: 8 weeks • 255 hours

Pricing Tiers

Free

$0/mo

No follow-ups

  • 3 demos
  • Basic tracking

Pro

$25/mo
  • Unlimited demos
  • ROI sim
  • Auto follow-ups
  • Templates

Enterprise

$99/mo
  • All Pro + White-label
  • Advanced A/B
  • API
  • Support

Revenue Projections

MonthUsersConversionMRRARR
Month 11202.5%$75$900
Month 69006%$1,350$16,200

Unit Economics

$35
CAC
$500
LTV
4.5%
Churn
93%
Margin
LTV:CAC Ratio: 14.3xExcellent!

Landing Page Copy

Build Demos That Sell Wellness Programs

Interactive tools prove ROI to employers – track engagement, automate closes.

Feature Highlights

No-code builder
Live ROI calcs
Engagement heatmaps
Smart follow-ups
Lead forms

Social Proof (Placeholders)

"'Closed 2 deals from one demo!' – Sales Team"
"'Engagement insights are gold.' – Founder"

First Three Customers

Email list from healthtech directories, offer custom demo build. Share in sales Slack groups. Partner with 1 wellness startup for co-marketing.

Launch Channels

Product Huntr/salesLinkedIn SalesSaaS Discord

SEO Keywords

interactive wellness demo builderB2B sales demo tool healthtechemployer ROI simulatorwellness program demo softwaresales engagement tracker

Competitive Analysis

Demostack

demostack.com
$100+/mo
Strength

General demo tools

Weakness

No wellness focus

Our Advantage

Niche ROI + cheaper

🏰 Moat Strategy

Network of shared demo templates + engagement data moat

⏰ Why Now?

Shift to self-serve B2B demos + interactive web tech advances

Risks & Mitigation

executionmedium severity

Builder complexity

Mitigation

Start simple, iterate

financiallow severity

Low conversion if demos flop

Mitigation

Templates + A/B

Validation Roadmap

pre-build7 days

Mock demos to 10 teams

Success: 3 bookings from mock

growth30 days

Affiliate program

Success: 10% referral growth

Pivot Options

  • General SaaS demo tool
  • Wellness content platform
  • Sales enablement kit

Quick Stats

Build Time
255h
Target MRR (6 mo)
$1,800
Market Size
$300.0M
Features
10
Database Tables
4
API Endpoints
3