Connect health tech startups to enterprise insiders who bypass procurement
Health tech startups are blocked from selling to enterprise health teams by rigged procurement processes favoring incumbents through excessive bureaucracy and RFP biases.
HealthInsider matches startups with verified insiders (clinicians, managers) at target health orgs who can champion pilots internally. Skip RFPs by getting warm intros and endorsements from decision-makers tired of incumbents. Network grows via referrals for viral defensibility.
Health tech startups targeting sales to enterprise health organizations
Curated, verified health org insiders with 'bypass power' scores based on past wins
supportive
Searchable profiles of insiders by org/role
Recommends top insiders for your product/org
In-app chat for outreach and deal collab
One-click requests with incentives for insiders
Pipeline view of intros and outcomes
Badge system for verified insiders
Earn credits for successful referrals
Match success metrics
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| type | text | No |
| org | text | Yes |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| bypass_score | int | No |
| verified | bool | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| startup_id | uuid | No |
| insider_id | uuid | No |
| status | text | No |
| created_at | timestamp | No |
Relationships:
/api/insiders/searchSearch insiders by org/score
/api/matches/requestRequest match with insider
/api/messagesFetch chat messages
/api/deals/updateUpdate deal status
No messaging
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 80 | 2% | $46 | $552 |
| Month 6 | 400 | 4% | $464 | $5,568 |
Skip RFPs: Warm intros from verified insiders who make pilots happen
DM 20 health tech founders on LinkedIn/Twitter sharing insider bypass stories, offer free Pro for 3 months if they recruit 1 insider and validate matches via feedback call.
Broad network
Unverified, no matching
Health-specific verified bypassers
Warm intros
Generic, no health focus
Niche + AI for targeted matches
Network effects: More insiders = better matches, viral via referrals
Remote work + LinkedIn fatigue drives demand for vetted niche networks; health digitization increases insider advocacy
Insider recruitment slow
Manual seed + incentives
Realtime chat complexity
Use Supabase Realtime
Success: 10+ insider signups
Success: 2 paid deals closed
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