TenantLock

Automate retention campaigns to lock in student tenants year-round.

Score: 8.1/10GermanyMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Builders of shared student accommodation platforms face high churn rates driven by seasonal demand fluctuations in hospitality bookings and short-term student tenancies.

Solution

TenantLock crafts personalized email/SMS campaigns based on tenancy end dates and seasonal triggers. Operators schedule drip sequences with incentives like discounts for renewals. It tracks campaign performance to optimize against churn spikes.

Target Audience

Builders and operators of shared student accommodation booking platforms

Differentiator

Pre-built templates optimized for short-term student tenancies and off-season re-engagement.

Brand Voice

supportive

Features

Campaign Builder

must-have15h

Drag-drop editor for retention emails/SMS.

Tenant Segmentation

must-have10h

Auto-segment by churn risk and season.

Drip Sequences

must-have12h

Scheduled multi-touch campaigns.

Performance Analytics

must-have10h

Open/click rates and conversion to renewals.

Template Library

must-have8h

50+ student-specific templates.

A/B Testing

nice-to-have7h

Test campaign variants automatically.

Incentive Integrations

nice-to-have6h

Link to promo codes/discounts.

AI Content Gen

future12h

Generate personalized messages.

Total Build Time: 80 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo

Relationships:

  • one-to-many with campaigns

campaigns

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
statustextNo

Relationships:

  • foreign key to users(id)

tenants

ColumnTypeNullable
iduuidNo
campaign_iduuidYes
segmenttextNo
engagement_scoreintYes

Relationships:

  • foreign key to campaigns(id)

API Endpoints

POST
/api/campaigns

Create campaign

🔒 Auth Required
POST
/api/tenants/sync

Import tenant list

🔒 Auth Required
GET
/api/analytics

Campaign performance

🔒 Auth Required
GET
/api/templates

List templates

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui
Backend
Next.js API + Supabase
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend for emailsSupabase Storage

Build Timeline

Week 1: Auth and DB

18h
  • User auth
  • Campaign schema

Week 2: Builder UI

22h
  • Campaign editor
  • Templates

Week 3: Sending and analytics

20h
  • Email integration
  • Analytics dashboard

Week 4: Testing and payments

15h
  • Full flows
  • Stripe
  • Launch

Week 5: Polish nice-to-haves

10h
  • A/B testing
Total Timeline: 5 weeks • 85 hours

Pricing Tiers

Free

$0/mo

100 sends

  • 5 campaigns/mo
  • Email only

Pro

$20/mo

5k sends/mo

  • Unlimited campaigns
  • SMS
  • Analytics

Enterprise

$99/mo

Unlimited

  • All + Custom templates
  • Dedicated IP

Revenue Projections

MonthUsersConversionMRRARR
Month 1603%$36$432
Month 65006%$600$7,200

Unit Economics

$25
CAC
$300
LTV
4%
Churn
88%
Margin
LTV:CAC Ratio: 12.0xExcellent!

Landing Page Copy

Retain Students Effortlessly

Automated campaigns that turn short-term renters into long-haulers.

Feature Highlights

Student-tuned templates
Smart segmentation
Proven renewal boosts
Easy integrations

Social Proof (Placeholders)

"'Renewals up 35%!' - DormConnect"
"'Saves hours on emails.' - ShareHall"

First Three Customers

Post in student housing Facebook groups offering free campaigns setup. Email operators from platforms like Amberstudent competitors. Use Twitter searches for 'student churn' complaints.

Launch Channels

Product Huntr/EntrepreneurTwitter SaaS threadsHousing forums

SEO Keywords

student tenant retention emailsaccommodation renewal campaignsautomation for housing churn

Competitive Analysis

Customer.io

customer.io
$150+/mo
Strength

Advanced automation

Weakness

Generic, steep learning

Our Advantage

Student housing plug-and-play

🏰 Moat Strategy

Proprietary template library refined by user data

⏰ Why Now?

Email deliverability improvements + student mobility rise

Risks & Mitigation

executionmedium severity

Low open rates

Mitigation

A/B testing + proven templates

Validation Roadmap

pre-build5 days

Run manual campaign test

Success: 10% response rate

Pivot Options

  • General rental retention
  • Lead nurturing tool

Quick Stats

Build Time
85h
Target MRR (6 mo)
$600
Market Size
$400.0M
Features
8
Database Tables
3
API Endpoints
4