PostGradEngage

Gamified post-grad engagement to keep alumni banking with you long-term.

Score: 7.9/10BrazilMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Student banking apps face high churn rates as users graduate or lose interest immediately after college.

Solution

PostGradEngage turns alumni into lifelong users via gamified challenges, rewards, and career content tied to your banking app. Fintech teams deploy no-code campaigns like 'Job Hunt Rewards' earning cashback on deposits. Dashboard shows engagement lift and LTV extension.

Target Audience

Founders, product managers, and growth teams at fintech companies building banking apps for college students

Differentiator

Gamification library built for banking behaviors, with career/job integrations to boost stickiness.

Brand Voice

friendly

Features

Gamification Builder

must-have25h

No-code quests like 'Deposit streak' or 'Referral race'.

Engagement Dashboard

must-have15h

Track participation, retention uplift, LTV.

Reward Payouts

must-have12h

Auto-issue cashback/rewards via API.

Content Library

must-have10h

Pre-made career tips, job boards for alumni.

Cohort Segmentation

must-have12h

Target new grads by major/school.

Leaderboards

nice-to-have15h

Social competition features.

Job API Integrations

nice-to-have18h

Pull from LinkedIn/Indeed.

Custom Badges

nice-to-have10h

Branded achievement system.

Total Build Time: 117 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
team_nametextNo
created_attimestampNo

Relationships:

  • one-to-many with campaigns

campaigns

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
activeboolNo
participationsintNo

Relationships:

  • foreign key to users(id)
  • one-to-many alumni

alumni

ColumnTypeNullable
iduuidNo
campaign_iduuidNo
alum_idtextNo
pointsintNo
graduatedboolNo

Relationships:

  • foreign key to campaigns(id)

quests

ColumnTypeNullable
iduuidNo
campaign_iduuidNo
nametextNo
reward_valueintNo

Relationships:

  • foreign key to campaigns(id)

API Endpoints

POST
/api/campaigns

Create gamified campaign

🔒 Auth Required
POST
/api/alumni/sync

Import alumni data

🔒 Auth Required
POST
/api/rewards/payout

Trigger rewards

🔒 Auth Required
GET
/api/engagement/stats

Get campaign metrics

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + Lucide icons
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend (emails)Supabase Realtime

Build Timeline

Week 1: Core auth & UI

20h
  • Landing
  • User setup
  • DB

Week 2: Campaign builder

25h
  • Quest editor
  • Templates

Week 3: Alumni & sync

22h
  • Data import
  • Segmentation

Week 4: Rewards & dashboard

20h
  • Payouts
  • Metrics charts

Week 5: Gamification polish

18h
  • Progress tracking
  • Emails

Week 6: Launch & tests

15h
  • Stripe
  • Realtime updates
Total Timeline: 6 weeks • 135 hours

Pricing Tiers

Free

$0/mo

No custom rewards

  • 3 campaigns
  • 1k alumni
  • Basic quests

Pro

$30/mo

Cashback caps

  • Unlimited campaigns
  • 10k alumni
  • Custom content
  • Full dashboard

Enterprise

$100/mo

None

  • All Pro + leaderboards
  • Job integrations
  • Dedicated support

Revenue Projections

MonthUsersConversionMRRARR
Month 1254%$30$360
Month 618013%$702$8,424

Unit Economics

$40
CAC
$520
LTV
4.5%
Churn
87%
Margin
LTV:CAC Ratio: 13.0xExcellent!

Landing Page Copy

Engage Alumni with Fun & Rewards

Gamify post-grad banking to extend LTV – quests, cashback, careers in one tool.

Feature Highlights

No-code builder
Reward automation
Engagement analytics
Career content

Social Proof (Placeholders)

"'Doubled alumni activity overnight' – Growth Team"
"'Fun way to retain grads' – Founder"

First Three Customers

Post demo video on Product Hunt 'Made with' and r/Entrepreneur, targeting student fintech mentions. Cold outreach to 15 PMs via Apollo.io with free campaign setup. Run $100 LinkedIn ads to 'fintech growth' titles.

Launch Channels

Product Huntr/indiehackersr/gamedev (fintech angle)Twitter #SaaSLinkedIn

SEO Keywords

alumni banking engagementgamification for fintech churnpost-grad retention campaignsstudent alumni gamificationbanking app loyalty program

Competitive Analysis

FeatureUpvote

featureupvote.com
$20/mo
Strength

Feedback tools

Weakness

No gamification or rewards

Our Advantage

Banking-specific games + payouts

$50/mo
Strength

Engagement surveys

Weakness

Passive, no banking tie-in

Our Advantage

Active gamified retention

🏰 Moat Strategy

Proprietary gamification templates refined by alumni data loops.

⏰ Why Now?

Gen Z alumni prioritize fun finance; tools like Duolingo prove gamification works amid high churn.

Risks & Mitigation

marketmedium severity

Low engagement if rewards weak

Mitigation

Test templates pre-launch

financiallow severity

Reward costs

Mitigation

User-funded via Stripe

Validation Roadmap

pre-build7 days

Validate with 8 growth leads

Success: 4+ want pilot

mvp18 days

Run 1 campaign beta

Success: 25% participation

growth45 days

Acquire 50 users

Success: 15% conv to Pro

Pivot Options

  • General fintech gamification
  • Corporate employee rewards
  • Student pre-grad loyalty

Quick Stats

Build Time
135h
Target MRR (6 mo)
$5,000
Market Size
$35.0M
Features
8
Database Tables
4
API Endpoints
4