Gamified post-grad engagement to keep alumni banking with you long-term.
Student banking apps face high churn rates as users graduate or lose interest immediately after college.
PostGradEngage turns alumni into lifelong users via gamified challenges, rewards, and career content tied to your banking app. Fintech teams deploy no-code campaigns like 'Job Hunt Rewards' earning cashback on deposits. Dashboard shows engagement lift and LTV extension.
Founders, product managers, and growth teams at fintech companies building banking apps for college students
Gamification library built for banking behaviors, with career/job integrations to boost stickiness.
friendly
No-code quests like 'Deposit streak' or 'Referral race'.
Track participation, retention uplift, LTV.
Auto-issue cashback/rewards via API.
Pre-made career tips, job boards for alumni.
Target new grads by major/school.
Social competition features.
Pull from LinkedIn/Indeed.
Branded achievement system.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| team_name | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| active | bool | No |
| participations | int | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| campaign_id | uuid | No |
| alum_id | text | No |
| points | int | No |
| graduated | bool | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| campaign_id | uuid | No |
| name | text | No |
| reward_value | int | No |
Relationships:
/api/campaignsCreate gamified campaign
/api/alumni/syncImport alumni data
/api/rewards/payoutTrigger rewards
/api/engagement/statsGet campaign metrics
No custom rewards
Cashback caps
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 25 | 4% | $30 | $360 |
| Month 6 | 180 | 13% | $702 | $8,424 |
Gamify post-grad banking to extend LTV – quests, cashback, careers in one tool.
Post demo video on Product Hunt 'Made with' and r/Entrepreneur, targeting student fintech mentions. Cold outreach to 15 PMs via Apollo.io with free campaign setup. Run $100 LinkedIn ads to 'fintech growth' titles.
Feedback tools
No gamification or rewards
Banking-specific games + payouts
Engagement surveys
Passive, no banking tie-in
Active gamified retention
Proprietary gamification templates refined by alumni data loops.
Gen Z alumni prioritize fun finance; tools like Duolingo prove gamification works amid high churn.
Low engagement if rewards weak
Test templates pre-launch
Reward costs
User-funded via Stripe
Success: 4+ want pilot
Success: 25% participation
Success: 15% conv to Pro
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