GreenCampusDiary

Daily carbon tracker for sustainability students – log habits, share club insights

Score: 8.0/10ArgentinaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

University students in sustainability clubs can't afford expensive subscription-based carbon footprint calculators required for their projects.

Solution

GreenCampusDiary lets students track personal and group daily carbon footprints via quick habit logs tailored to uni life like commuting or cafeteria meals. Aggregate data for club reports to demonstrate collective impact. Affordable access unlocks trends and gamified challenges.

Target Audience

University students participating in sustainability clubs

Differentiator

Habit-based daily logging with club aggregation, not just one-off projects

Brand Voice

supportive

Features

Daily Habit Logger

must-have10h

Quick buttons for common student activities

Personal Dashboard

must-have12h

Weekly/monthly footprint trends

Club Group Tracking

must-have15h

Invite members, aggregate data

Trend Charts

must-have8h

Visualize reductions over time

Shareable Summaries

must-have10h

Club-level reports for projects

Challenges

nice-to-have8h

Group challenges with badges

Tips Feed

nice-to-have6h

Personalized reduction advice

Export Data

future5h

CSV for analysis

Total Build Time: 74 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
club_iduuidYes
created_attimestampNo

clubs

ColumnTypeNullable
iduuidNo
nametextNo
invite_codetextNo
total_footprintintYes

logs

ColumnTypeNullable
iduuidNo
user_iduuidNo
datetimestampNo
habittextNo
carbon_valueintNo

Relationships:

  • user_id references users(id)

API Endpoints

POST
/api/logs

Log daily habit

🔒 Auth Required
GET
/api/dashboard

Personal trends

🔒 Auth Required
POST
/api/clubs/:id/join

Join club

🔒 Auth Required
GET
/api/clubs/:id/summary

Club aggregate

🔒 Auth Required
POST
/api/clubs

Create club

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
RechartsZustand for state

Build Timeline

Week 1: Auth and logging

20h
  • User setup
  • Habit logger

Week 2: Dashboards

25h
  • Personal dash
  • Charts

Week 3: Clubs

25h
  • Club creation/join
  • Aggregates

Week 4: Payments/UI

20h
  • Pricing
  • Polish

Week 5: Test/deploy

15h
  • Beta test
  • Launch

Week 6: Nice-to-haves

10h
  • Challenges
Total Timeline: 6 weeks • 140 hours

Pricing Tiers

Free

$0/mo

No clubs

  • Personal tracking
  • Basic charts

Student

$10/mo
  • Unlimited personal
  • 1 club

Pro Club

$29/mo
  • Unlimited clubs
  • Challenges
  • Exports

Revenue Projections

MonthUsersConversionMRRARR
Month 11503%$90$1,080
Month 61,2005%$1,740$20,880

Unit Economics

$3
CAC
$200
LTV
6%
Churn
90%
Margin
LTV:CAC Ratio: 66.7xExcellent!

Landing Page Copy

Track Your Daily Carbon – Fuel Your Club's Mission

Log habits easily, aggregate for club wins. Student-priced from $10/mo.

Feature Highlights

Quick habit logs
Club aggregates
Trend insights
Project-ready reports

Social Proof (Placeholders)

"'Motivates our daily efforts' – SustainUCLA"
"'Perfect for club data' – EcoWarriors"

First Three Customers

Share diary prototype in sustainability club subreddits and Instagram stories from uni accounts. Offer lifetime Pro to first 3 clubs who share logs publicly. Partner with one club leader for co-marketing.

Launch Channels

Product Huntr/ZeroWaster/climateLinkedIn Sustainability GroupsTwitter #StudentSustainability

SEO Keywords

student daily carbon trackeruniversity habit carbon footprintsustainability club diary app

Competitive Analysis

Freemium
Strength

Gamification

Weakness

No club aggregation

Our Advantage

Club-focused sharing

$4.99/mo
Strength

Personal tracking

Weakness

Limited uni integration

Our Advantage

Habit templates for campus life

🏰 Moat Strategy

Network effects from club data sharing improving group benchmarks

⏰ Why Now?

Post-pandemic hybrid campus life increases personal tracking demand, with clubs needing proof for funding

Risks & Mitigation

markethigh severity

Users forget to log daily

Mitigation

Push notifications + streaks

technicalmedium severity

Data privacy concerns

Mitigation

GDPR compliant, anonymized aggregates

Validation Roadmap

pre-build5 days

Habit survey to 30 students

Success: Daily use intent >60%

mvp14 days

10-user beta log week

Success: Avg 4 logs/week

launch7 days

Social launch

Success: 50 users day1

Pivot Options

  • Fitness habit tracker with carbon
  • General wellness diary
  • Corporate employee ESG tracking

Quick Stats

Build Time
140h
Target MRR (6 mo)
$1,740
Market Size
$40.0M
Features
8
Database Tables
3
API Endpoints
5