Referral network connecting your SaaS to small retailers via affiliates
Solo SaaS founders with ready MVPs fail to acquire customers via cold outreach and paid ads.
RetailerNet matches solo founders with retailer owners for warm referrals. Founders post bounties; retailers refer matches for rewards. Built-in messaging and payout tracking ensures seamless deals.
Solo founders building B2B SaaS products targeting small retailers
Network effects in tight-knit retailer communities with 20% avg referral close rate
supportive
List your SaaS with reward for successful referrals
AI suggests retailers based on your target profile
Chat with referrers and leads securely
Dashboard for bounty status, claims, payouts
Stripe Connect for instant referrer rewards
Optimize your SaaS profile for visibility
Top referrers and founders
Alerts for new matches
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| role | text | No |
| created_at | timestamp | No |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| title | text | No |
| reward_amount | int | No |
| founder_id | uuid | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| status | text | No |
| bounty_id | uuid | No |
| referrer_id | uuid | No |
Relationships:
/api/bountiesCreate bounty
/api/bounties/matchesGet suggested retailers
/api/referralsSubmit referral
/api/referrals/:id/payoutApprove payout
/api/messagesSend chat message
No payouts
$500/mo payouts
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 120 | 2% | $72 | $864 |
| Month 6 | 900 | 4% | $1,080 | $12,960 |
Pay only for results via affiliate bounties – no more cold fails
Seed with 10 retailer owners from LinkedIn groups. Post on r/smallbusiness for referrers. Offer double rewards for first founder bounties shared on IH.
Scale
Not solo-friendly or niche
Micro-bounties + retailer focus
Network effects: more users = better matches
Rise of bounty/referral models in indie hacker communities
Slow network growth
Seed users + incentives
Payout disputes
Clear terms + escrow
Low referral quality
Founder approval gate
Success: Interest from both sides
Success: 1 paid referral
Success: 10 active bounties
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