MapleROI.com

Maximize returns on mandatory Canadian content investments

Score: 7.4/10CanadaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

U.S. streaming services face unprecedented, unnecessary and discriminatory investment obligations from new Canadian streaming revenue rules.

Solution

MapleROI helps U.S. streaming services turn mandatory Canadian investment obligations into strategic assets. The platform matches you with vetted Canadian producers, tracks ROI of every investment, and provides benchmarking data to prove to regulators that U.S. companies are being treated unfairly. Turn compliance cost centers into portfolio performers.

Target Audience

U.S. streaming platforms (Netflix, Disney+, Amazon Prime, etc.) and MPA member studios operating in Canada

Differentiator

Combines mandatory compliance requirements with actual financial return optimization and competitive benchmarking β€” the only platform treating regulatory investment as an asset class.

Brand Voice

supportive

Features

Investment Marketplace

must-have35h

Curated marketplace of Canadian productions seeking U.S. streamer investment

ROI Dashboard

must-have30h

Real-time tracking of performance, audience engagement, and financial returns

Benchmarking Engine

must-have28h

Compare your Canadian investment performance against other U.S. platforms

Producer Vetting

must-have25h

Background checks, past performance scoring, and risk assessment of producers

Advocacy Reports

must-have22h

Generate reports showing your positive Canadian investment outcomes for regulatory hearings

Contract Generator

nice-to-have30h

Automated production investment agreements with compliance clauses

Audience Overlap Analysis

nice-to-have35h

Shows how Canadian content performs with your existing subscribers

Tax Credit Optimizer

nice-to-have20h

Maximizes Canadian tax credits and government incentives

Portfolio Simulator

future25h

Models different investment scenarios and projected returns

Total Build Time: 250 hours

Database Schema

organizations

ColumnTypeNullable
iduuidNo
nametextNo
stripe_customer_idtextYes
subscription_tiertextNo
created_attimestampNo

projects

ColumnTypeNullable
iduuidNo
titletextNo
producer_iduuidNo
budgetintNo
genretextNo
statustextNo
created_attimestampNo

investments

ColumnTypeNullable
iduuidNo
org_iduuidNo
project_iduuidNo
amountintNo
equity_percentageintYes
projected_roiintYes
actual_roiintYes
created_attimestampNo

Relationships:

  • β€’ foreign key to organizations and projects

performance_metrics

ColumnTypeNullable
iduuidNo
investment_iduuidNo
monthtextNo
viewsintNo
revenueintYes
engagement_scoreintYes

Relationships:

  • β€’ foreign key to investments(id)

API Endpoints

GET
/api/marketplace

Returns filtered Canadian production opportunities

πŸ”’ Auth Required
POST
/api/invest

Records new investment and generates contract

πŸ”’ Auth Required
GET
/api/performance

Returns ROI and performance analytics

πŸ”’ Auth Required
GET
/api/benchmark

Generates anonymous industry benchmarks

πŸ”’ Auth Required
POST
/api/advocacy-report

Generates regulatory advocacy report

πŸ”’ Auth Required

Tech Stack

Frontend
Next.js 14, Tailwind CSS, shadcn/ui, Recharts
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Clerk
Payments
Stripe
Hosting
Vercel
Additional Tools
OpenAIResendPuppeteer

Build Timeline

Week 1: Core platform and marketplace

40h
  • βœ“ Auth, database, organization setup
  • βœ“ Project listing system
  • βœ“ Basic marketplace UI

Week 2: Investment and tracking system

45h
  • βœ“ Investment workflow
  • βœ“ Performance metrics schema
  • βœ“ Dashboard with charts

Week 3: Benchmarking and vetting

38h
  • βœ“ Anonymous benchmarking logic
  • βœ“ Producer scoring algorithm
  • βœ“ Vetting workflow

Week 4: Advocacy and reporting tools

35h
  • βœ“ Report generation engine
  • βœ“ Contract templates
  • βœ“ Advocacy PDF builder

Week 5: Analytics and integrations

32h
  • βœ“ Audience overlap analysis
  • βœ“ Tax credit calculator
  • βœ“ Polish and bug fixing

Week 6: Launch readiness

28h
  • βœ“ Pricing implementation
  • βœ“ Landing page
  • βœ“ Documentation
  • βœ“ Beta user onboarding
Total Timeline: 6 weeks β€’ 248 hours

Pricing Tiers

Starter

$0/mo

View only, 2 investments

  • βœ“Browse marketplace
  • βœ“Basic ROI tracking

Professional

$35/mo

10 active investments

  • βœ“Full marketplace access
  • βœ“Advanced analytics
  • βœ“Benchmarking
  • βœ“Advocacy reports
  • βœ“Contract tools

Enterprise

$125/mo

Unlimited

  • βœ“Everything in Pro
  • βœ“Custom benchmarking
  • βœ“Dedicated producer sourcing
  • βœ“API access
  • βœ“White-glove onboarding

Revenue Projections

MonthUsersConversionMRRARR
Month 11405%$245$2,940
Month 695013%$4,322$51,864

Unit Economics

$95
CAC
$875
LTV
6%
Churn
85%
Margin
LTV:CAC Ratio: 9.2xExcellent!

Landing Page Copy

Turn Canadian Compliance into Profitable Investments

The only platform that helps U.S. streamers maximize ROI on mandatory Canadian content spend while building powerful advocacy evidence.

Feature Highlights

βœ“Curated Canadian production marketplace
βœ“Real-time ROI tracking
βœ“Competitive benchmarking
βœ“Automated advocacy reports
βœ“Producer vetting and risk scoring

Social Proof (Placeholders)

"'Our Canadian investments now return 2.8x on average' β€” Head of Content Strategy, Major Platform"
"'Finally turning a regulatory burden into a strategic advantage' β€” Studio CFO"

First Three Customers

1. Contact independent Canadian producers associations (CMPA) and offer free listings to attract supply side. 2. Email compliance and content acquisition leads at all MPA member companies with personalized marketplace previews. 3. Create a 'Top 10 Canadian Projects for U.S. Streamers' report as lead magnet.

Launch Channels

ProductHuntLinkedInr/SaaSCMPA networkReelWest MagazineContent industry Slack groups

SEO Keywords

canadian content investment roimaximize crtc investment returnsstreaming canadian production marketplacecanadian tax credit optimizationstreaming content investment tracking

Competitive Analysis

Telefilm Canada

telefilm.ca
Free
Strength

Government backing and funding

Weakness

Bureaucratic, no ROI focus or benchmarking

Our Advantage

Commercial focus on financial returns and competitive intelligence

Stage 3

stage3.io
Revenue share
Strength

Strong producer network

Weakness

No compliance integration or advocacy tools

Our Advantage

Combines regulatory necessity with investment performance

🏰 Moat Strategy

Network effects from growing marketplace of producers and investors plus proprietary benchmarking dataset that becomes more valuable with each participating streamer

⏰ Why Now?

The scale of mandatory spending under new Canadian rules has reached a threshold where professional portfolio management of these 'investments' has become economically necessary for U.S. platforms.

Risks & Mitigation

marketmedium severity

Canadian producers reluctant to join

Mitigation

Offer free listings and marketing exposure to producers in first 6 months

executionhigh severity

Solo founder cannot build marketplace liquidity alone

Mitigation

Focus first on serving existing compliance teams before full marketplace

financialmedium severity

Long sales cycle to enterprise customers

Mitigation

Target mid-market SVOD services and individual studio divisions first

Validation Roadmap

pre-build18 days

Validate demand with 15 Canadian producers and 8 U.S. content executives

Success: At least 10 producers agree to list projects and 6 executives agree to test

mvp50 days

Launch closed beta marketplace with 25 projects

Success: Minimum 4 investments made through platform in beta

growth60 days

Expand producer network to 100+ projects

Success: Achieve $2M in tracked investment volume

Pivot Options

  • β†’Become primary discovery platform for Canadian content globally
  • β†’Offer fund management for Canadian content investment vehicles
  • β†’Expand to co-production matching across multiple territories

Quick Stats

Build Time
248h
Target MRR (6 mo)
$4,300
Market Size
$14.5M
Features
9
Database Tables
4
API Endpoints
5